RESEARCH MMA NIELSEN 2013 BRASIL - ENGLISH

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Information about RESEARCH MMA NIELSEN 2013 BRASIL - ENGLISH
Marketing

Published on March 18, 2014

Author: mmalatam

Source: slideshare.net

Description

Research sponsored by MMA Members in Brazil and done by Nielsen about the universe of smartphones, users behavior, type of contents accessed and much more.

Mobile Report December/2013

Sponsors

MOBILE REPORT Knowing the mobile landscape became essential to have a complete picture of the consumption in different platforms and screens INTRO Nielsen Mobile Report (set/13)

This study allows us to analize the behavior of the different channels, the most important portals of the country (Brasil), and at the same time the patterns in the usage of internet of the users of these mobile platforms, all these through analizing: •  Ranking of the most visited portals in the country, analyzed in 11 categories •  Shopping through smartphones information •  Impact of mobile advertising and pereception of the internet user •  Usage of gadgets, brands, OS and other information MOBILE REPORT Nielsen Mobile Report (set/13)

The methodology is based in a structured questionary, administered monthly to a sample panel. The respondents are recruted considering statistics heights (sex, gender, religion and social class), allowing the generation of data to respresent the upper band of the country. MOBILE REPORT Nielsen Mobile Report (set/13)

WHO ARE THE SMARTPHONE USERS? MOBILE REPORT

CLASS C now represents 35% More than one third of smartphone users belong to Class C in Brazil MOBILE REPORT / SMARTPHONE USERS Nielsen Mobile Report (set/13)

MOST OF THE USERS ARE YOUNG More than a half of smartphone owners are between 18 and 34 years old. Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) 55% MOBILE REPORT / SMARTPHONE USERS

MOST OF USERS WORK FULL TIME What do they do for a living? Nielsen Mobile Report (set/13) MOBILE REPORT / SMARTPHONE USERS

SAMSUNG IS THE MOST CITED BRAND What is the brand of your device? The five that were mentioned the most. Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOBILE REPORT / SMARTPHONE USERS

ANDROID IS THE MOST POPULAR OS What is your OS? The five more cited Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOBILE REPORT / SMARTPHONE USERS

HOW DO THEY USE THEIR DEVICES? MOBILE REPORT

SMARTPHONES PREVAIL In the last 30 days, smartphones were the primary way of accessing the internet for a 25% This is, one of four owners of smartphones uses the device as the primary way of accessing internet. MOBILE REPORT / HOW THEY USE SMARTPHONES Nielsen Mobile Report (set/13)

PRIMARY WAY OF ACCESS FOR YOUNG PEOPLE Was smartphone your primary way of access internet in the last 30 days? Yes Nielsen Mobile Report (set/13) 38% of the smartphone owners between 12 and 17 years olf used it as the primary way of accessing interent. MOBILE REPORT / HOW THEY USE SMARTPHONES

PRIMARY WAY OF ACCESS FOR YOUNG PEOPLE Age Group Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOBILE REPORT / HOW THEY USE SMARPTHONES

Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) YOUNG PEOPLE FOR WHOM SMARTPHONES ARE THE PRIMARY WAY OF ENTERING Gender MOBILE REPORT / HOW THEY USE SMARTPHONES

Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) PRIMARY WAY OF ACCESS FORYOUNG PEOPLE Social Class MOBILE REPORT / HOW THEY USE SMARTPHONES

Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) PRIMARY WAY OF ACCESS FORYOUNG PEOPLE Region MOBILE REPORT / HOW THEY USE SMARTPHONES

EMAIL AND SOCIAL MEDIA ARE THE MOST USED Five most cited Nielsen Mobile Report (set/13) Vídeos Músicas Notícias Emails Redes Sociais Comunicadores MOBILE REPORT / HOW THEY USE SMARTPHONES

MOST POPULAR SOCIAL MEDIA Primary tools of communication and relation with others Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOBILE REPORT / HOW THEY USE SMARTPHONES

Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOST POPULAR TOPICS SEARCHED WITH MOBILE DEVICES More than a half search for news MOBILE REPORT / HOW THEY USE SMARTPHONES

BROWSER OR APP? Smartphone Users Nielsen Mobile Report (set/13) MOBILE REPORT / HOW THEY USE SMARTPHONES

THE THREE MOMENTS IN WHICH THEY USE THE DEVICE THE MOST Primary situations in which the device is used Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOBILE REPORT / HOW THEY USE SMARTPHONES

CONSUMPTION VIA SMARTPHONE MOBILE REPORT

SHOPPING WITH SMARTPHONES It became an everyday thing MOBILE REPORT / CONSUMPTION VIA SMARTPHONE Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13)

Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) SHOPPING WITH SMARTPHONES It became an everyday thing MOBILE REPORT / CONSUMPTION VIA SMARTPHONE

CLASS A IS THE ONE THAT BUYS THE MOST WITH MOBILE DEVICES Have you bought something in the last 30 days with your smartphone? Yes Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOBILE REPORT / CONSUMPTION VIA SMARTPHONE

Nielsen Mobile Report (set/13) CLASS C PREFFERS GAMES AND APPS What do you buy with your smartphone? MOBILE REPORT / CONSUMPTION VIA SMARTPHONE

MOST POPULAR PRICE COMPARISON SITES Five more used Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOBILE REPORT / CONSUMPTION VIA SMARTPHONE

THE MOST VISITED THROUGH SMARTPHONES MOBILE REPORT

MOST VISITED PORTALS Five leading MOBILE REPORT / MOST VISITED THROUGH SMARTPHONE Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13)

Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOST PLAYED GAMES THROUGH SMARTPHONES Five leading MOBILE REPORT / MOST VISITED THROUGH SMARTPHONES

Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOST VISITED NEWS CHANNELS Five leading MOBILE REPORT / MOST VISITED THROUGH SMARTPHONES

Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOST VISITED VIDEO CHANNELS Five leading MOBILE REPORT / MOST VISITED THROUGH SMARTPHONES

Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOST UTILIZED EMAIL PLATFORMS Five leading MOBILE REPORT / MOST VISITED THROUGH SMARTPHONE

Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOST VISITED ECONOMY CHANNELS Five leading MOBILE REPORT / MOST VISITED THROUGH SMARTPHONE

Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOST VISITED SPORT CHANNELS Five leading MOBILE REPORT / MOST VISITED THROUGH SMARTPHONE

Nielsen  Mobile  Report  (set/13)   Nielsen Mobile Report (set/13) MOST VISITED MUSIC CHANNELS Five leading MOBILE REPORT / MOST VISITED THROUGH SMARTPHONE

Patrocinadores mBlox is a global leader in mobile engagement solutions that help brands, agencies and enterprises create meaningful connections with their customers on mobile devices through SMS and push messaging. Our network reaches more than 800 mobile operators around the world, enabling businesses to reach six billion devices. We make it easy to use interactive text message campaigns, push notifications and geolocation in order to drive revenue, lifetime customer value and ROI.

Patrocinadores Combinando planejamento, criatividade e tecnologia, a Ginga consolidou sua posição como uma premiada e reconhecida agência de publicidade genuinamente digital, redesenhando e repensando os padrões de comunicação e integração entre campanhas on e off line. Fundada em 2007, hoje conta com equipe de 50 colaboradores trabalhando nas áreas de planejamento, criação, tecnologia, mobile, redes sociais, conteúdo, mídia e mídia de performance. Iniciou o ano de 2013 tendo em sua carteira de clientes, na condição de agência digital, como Embraer, Global Village Telecom (GVT), Brookfield Incorporações, Volvo Caminhões, Voxy, CNA e ESPN.

Patrocinadores HANZO aprimora o relacionamento entre marcas e consumidores desenvolvendo produtos mobile para promoções, fidelidade, relacionamento ecommerce, todas baseadas em uma plataforma segura, flexível e amplamente escalável. Em seus quase 10 anos de experiência e dedicação ao mercado mobile brasileiro, a HANZO atende os segmentos de bens de consumo, varejo, media, educação e entretenimento.

Patrocinadores A MOBINT é uma agencia de soluções e inteligência mobile, fundada em 2007 em São Paulo. A MOBINT atua no planejamento, desenvolvimento, ativação e sustentação de soluções, e agrega inteligência e ferramentas mobile a campanhas de comunicação, promoção e relacionamento. Atua também no ambiente corporativo, agregando inteligência e melhores praticas mobile a soluções de equipes de campo, gestão de processo e dashboards. A MOBINT se destaca pela sua atuação na construção do mercado mobile, participando de forma engajada em diversas associações, patrocinando eventos e estudos de mercado.

Patrocinadores Fundada em 08/2006, a Fidelity Mobile é uma empresa que acumula know-how na gestão do conhecimento. Com base nesta experiência de sucesso, a empresa desenvolveu uma plataforma tecnológica mobile inovadora, social e sustentável. O marco histórico que caracteriza o caráter inovador da Fidelity ocorreu no período de 2013/2010, com a conquista do Prêmio FINEP de Inovação em duas categorias: 1º Pequena Empresa em 2013/2010  e 2º lugar na categoria Gestão da Inovação (região centro oeste).

Patrocinadores Neste mesmo ano, a empresa atingiu sua visão estratégica sendo eleita para o World Summit Award (WSA MOBILE CONTENTE 2010) o maior Prêmio de Mobilidade do Mundo, realizada em parceria com as Nações Unidas (ONU), como sendo o melhor case brasileiro na categoria “M-Government & Participation” com o projeto Fidelity Consulting LA 49116, destinado a consultas dos usuários do DETRAN.   Nossa metodologia baseada na “bússola da inovação” é reconhecida por permitir a construção de inovações de softwares de mobilidade customizadas, aderentes às necessidades da sociedade moderna, por meio dela é possível desenhar o funil das atividades permitindo que as inovações de fato aconteçam.

Thank you ;) Fabiano Destri Lobo Managing Director, Latam +55 11 9 9313-1362 fabiano@mmaglobal.com Skype.fdlobo

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