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Research and Community Building with a Roadmap

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Information about Research and Community Building with a Roadmap

Published on November 21, 2013

Author: surveyanalytics

Source: slideshare.net

Description

These are the slides from the Survey Analytics November 2013 Education Hour presented by VP of Client Services Esther LaVielle and Panel Product Director/Chief Growth Officer John Johnson.

"Research and Community Building with a Roadmap"

Agenda:

- Does Your Research Plan Need a Makeover?
- Got Panel?
- The Cost Benefit Analysis For Panel
- How to Add Panel to Your SA account
- Demonstration on Survey Analytics
- Panel Health + Data Received = ?
- New Features on Survey Analytics
- Q & A
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EDUCATION HOUR November 20th, 2013 Wednesday, November 20, 13

“HI FOLKS!” Esther LaVielle VP of Client Services Wednesday, November 20, 13 John Johnson Product Director Panel Management Agenda ...

“HI FOLKS!” Esther LaVielle VP of Client Services 4 Years with Survey Analytics 7 Years Market Research Experience Qualitative & Quantitive “When I’m not working I enjoy being in nature, traveling, cooking new recipes, and hanging out with my dog, Cooper.” Wednesday, November 20, 13 John Johnson Product Director Panel Management Agenda ...

“HI FOLKS!” Esther LaVielle VP of Client Services John Johnson Product Director Panel Management Agenda ... 4 Years with Survey Analytics 7 Years Market Research Experience Qualitative & Quantitive 3 years with Survey Analytics 12 years Market Research Experience Qualitative & Quantitative “When I’m not working I enjoy being in nature, traveling, cooking new recipes, and hanging out with my dog, Cooper.” “When I’m not working I enjoy being with my family and friends, staying up to date with the newest technologies, and I’m a big Seahawks fan! Wednesday, November 20, 13

RESEARCH AND COMMUNITY BUILDING WITH A ROADMAP Wednesday, November 20, 13

AGENDA • • Got Panel? • The Cost Benefit Analysis For Panel • How to Add Panel to Your SA account • Demonstration on Survey Analytics • Panel Health + Data Received = ? • New Features on Survey Analytics • Wednesday, November 20, 13 Does Your Research Plan Need a Makeover? Q &A

DOES YOUR RESEARCH PLAN NEED A MAKEOVER? Wednesday, November 20, 13

RESEARCH PLAN MAKEOVER Technology Makeover in Market Research Results: • • Improvements in Data collection - online, offline surveying tools, mobile research, sample explosion • Creation of new Research roles - IT working with MR closer to attain research goals • Enhanced Data Analysis tools and reports • Wednesday, November 20, 13 Social Media is now an integral part of research Big Data for increased analysis options growing

RESEARCH PLAN MAKEOVER Technology Makeover in Market Research Results: • • Improvements in Data collection - online, offline surveying tools, mobile research, sample explosion • Creation of new Research roles - IT working with MR closer to attain research goals • Enhanced Data Analysis tools and reports • Wednesday, November 20, 13 Social Media is now an integral part of research Big Data for increased analysis options growing

RESEARCH PLAN MAKEOVER Technology Makeover in Market Research Results: • • Improvements in Data collection - online, offline surveying tools, mobile research, sample explosion • Creation of new Research roles - IT working with MR closer to attain research goals • Enhanced Data Analysis tools and reports • Wednesday, November 20, 13 Social Media is now an integral part of research Big Data for increased analysis options growing

RESEARCH PLAN MAKEOVER Technology Makeover in Market Research Results: • • Improvements in Data collection - online, offline surveying tools, mobile research, sample explosion • Creation of new Research roles - IT working with MR closer to attain research goals • Enhanced Data Analysis tools and reports • Wednesday, November 20, 13 Social Media is now an integral part of research Big Data for increased analysis options growing

RESEARCH PLAN MAKEOVER Technology Makeover in Market Research Results: • • Improvements in Data collection - online, offline surveying tools, mobile research, sample explosion • Creation of new Research roles - IT working with MR closer to attain research goals • Enhanced Data Analysis tools and reports • Wednesday, November 20, 13 Social Media is now an integral part of research Big Data for increased analysis options growing

RESEARCH PLAN MAKEOVER Technology Makeover in Market Research Results: • • Improvements in Data collection - online, offline surveying tools, mobile research, sample explosion • Creation of new Research roles - IT working with MR closer to attain research goals • Enhanced Data Analysis tools and reports • Wednesday, November 20, 13 Social Media is now an integral part of research Big Data for increased analysis options growing

RESEARCH PLAN MAKEOVER Technology Makeover in Market Research Results: • Social Media is now an integral part of research • Improvements in Data collection - online, offline surveying tools, mobile research, sample explosion • Creation of new Research roles - IT working with MR closer to attain research goals • Enhanced Data Analysis tools and reports • Big Data for increased analysis options growing Is your research strategy changing along with new technology? Wednesday, November 20, 13

*Cool New Stuff* RESEARCH MAKEOVER TIPS • • Put together a new research implementation plan for the year • Prioritize items that’s going to give you the most cost savings at the end of 2014 • Delegate a person or team who will champion and be responsible for everyone’s contribution towards the new plan. • Wednesday, November 20, 13 A MAJOR overhaul is not always necessary: Do what makes the most sense Follow through and make sure everyone is on board with the new plan

GOT PANEL? Wednesday, November 20, 13

GOT PANEL? • • After recruiting your panel, create targeted segments of your panel to send surveys and other email based marketing materials online or via mobile • • Wednesday, November 20, 13 SurveyAnalytics's panel management tool provides services for creating your own panel portal. Create and manage your own online or mobile community! Fully customizable to fit look and feel of desired online communities Manage point and rewards that participating panelists want to earn

GOT PANEL? “Panels are an ideal solution for companies whose customers ant engaged in social media.  In industries where your products are perceived as a commodity, panels are a standout way to differentiate. If you can manage an online survey or your Facebook profile - you can manage a panel.  It's as easy as clicking through a few profile selections, sending an email and that's it.” - Ivana Taylor, DIYMarketers.com Wednesday, November 20, 13

GOT PANEL? Traits of Successful Online Communities • Able to control the process of validating the respondent and use of the custom panel developed • Able to commission market research survey studies with homogenous sample for and target key panelist by results "overall", by gender/age, and consumer profile, and more. • For data segmentation, panel owners are able to slice the data on key questions and assorted research topics, the same conclusion was derived for each question asked.   • • The in-house results was completed 2X faster and 10X cheaper. • Having a tool like this helps organizations manage risk in their decisions through the product development cycle The custom panel should not be used to replace nationwide sampling, there is a place in groups like R&D, where organizations has a need to provide a cost effective and quick turn around to address consumer perceptions and feedback.   Wednesday, November 20, 13

GOT PANEL? Wednesday, November 20, 13

GOT PANEL? Trendsetter or Follower? Wednesday, November 20, 13

GOT PANEL? Trendsetter or Follower? Apple or JC Penny? Mix of Both? Wednesday, November 20, 13

GOT PANEL? What is the VALUE of staying connected with customers in an exclusive community? Trendsetter or Follower? Apple or JC Penny? Mix of Both? Wednesday, November 20, 13

GOT PANEL? What is the VALUE of staying connected with customers in an exclusive community? Industry R&D VOC-dependent Trendsetter or Follower? Apple or JC Penny? Mix of Both? Wednesday, November 20, 13

GOT PANEL? What is the VALUE of staying connected with customers in an exclusive community? Industry R&D VOC-dependent Trendsetter or Follower? Apple or JC Penny? Mix of Both? Wednesday, November 20, 13 Commitment to set up & maintenance

GOT PANEL? What is the VALUE of staying connected with customers in an exclusive community? Industry R&D VOC-dependent Trendsetter or Follower? Apple or JC Penny? Mix of Both? Wednesday, November 20, 13 Commitment to set up & maintenance Put in muscle to hustle

*Cool New Stuff* GOT PANEL? • • How much money are you already spending on 3rd party sample and outsourced research that you can use to create your own panel? • What’s the potential benefit to bring all it inhouse? • Do you have a person or a team that is capable of rolling out and maintaining an online community? • Wednesday, November 20, 13 What questions are you not able to answer with your current research? Will you be able to pitch this idea to your team, CEO, board members to back you up?

COST BENEFIT ANALYSIS FOR PANEL Wednesday, November 20, 13

SAMPLE VS. PANEL COST/BENEFIT Wednesday, November 20, 13

SAMPLE VS. PANEL COST/BENEFIT The average market research firm or research department will: Deploy online study with 300+ completes requires a Will spend 50% of annual sample/recruitment/ research budget on sample or incentive budget between acquiring respondents, and $4 - $15K incentive PER PROJECT Wednesday, November 20, 13 Need to 100% trust Will stick to trusted an Firms don’t always question average of 3 panel the respondents from providers regardless if panel companies recruitment Sampling firms fit the respondents for strategies or how they exactly the profiles or project specs required maintain it specifications needed are not 100%

SAMPLE VS. PANEL COST/BENEFIT The average market research firm or research department will: Deploy online study with 300+ completes requires a Will spend 50% of annual sample/recruitment/ research budget on sample or incentive budget between acquiring respondents, and $4 - $15K incentive PER PROJECT Wednesday, November 20, 13 Need to 100% trust Will stick to trusted an Firms don’t always question average of 3 panel the respondents from providers regardless if panel companies recruitment Sampling firms fit the respondents for strategies or how they exactly the profiles or project specs required maintain it specifications needed are not 100%

SAMPLE VS. PANEL COST/BENEFIT The average market research firm or research department will: Deploy online study with 300+ completes requires a Will spend 50% of annual sample/recruitment/ research budget on sample or incentive budget between acquiring respondents, and $4 - $15K incentive PER PROJECT Wednesday, November 20, 13 Need to 100% trust Will stick to trusted an Firms don’t always question average of 3 panel the respondents from providers regardless if panel companies recruitment Sampling firms fit the respondents for strategies or how they exactly the profiles or project specs required maintain it specifications needed are not 100%

SAMPLE VS. PANEL COST/BENEFIT The average market research firm or research department will: Deploy online study with 300+ completes requires a Will spend 50% of annual sample/recruitment/ research budget on sample or incentive budget between acquiring respondents, and $4 - $15K incentive PER PROJECT Wednesday, November 20, 13 Need to 100% trust Will stick to trusted an Firms don’t always question average of 3 panel the respondents from providers regardless if panel companies recruitment Sampling firms fit the respondents for strategies or how they exactly the profiles or project specs required maintain it specifications needed are not 100%

SAMPLE VS. PANEL COST/BENEFIT The average market research firm or research department will: Deploy online study with 300+ completes requires a Will spend 50% of annual sample/recruitment/ research budget on sample or incentive budget between acquiring respondents, and $4 - $15K incentive PER PROJECT Wednesday, November 20, 13 Need to 100% trust Will stick to trusted an Firms don’t always question average of 3 panel the respondents from providers regardless if panel companies recruitment Sampling firms fit the respondents for strategies or how they exactly the profiles or project specs required maintain it specifications needed are not 100%

COST BENEFIT ANALYSIS FOR PANEL Every business needs a way to objectively determine the business value of any investment decision Wednesday, November 20, 13

COST BENEFIT ANALYSIS FOR PANEL Every business needs a way to objectively determine the business value of any investment decision 1.View & Analyze Value of All Investments 2. Prioritize initiatives & allocate funding based on value for department or company HQ, Employees, Technology: Panel, Overhead, Projects, Processes, etc. 1. R & D 2. Technology 3. Sales 4. Staff Lunches 3. Make Better Decisions Sooner or Add Revenue Panel = $$$$$ 4. Predict the impact of changes & eliminate unneeded costs New Technology = Layoffs or New Hires? 5. Increase utilization levels of current systems & resources What do we already have that we can use more often? 6. Balance value with possible risk High Risk = High Reward? Wednesday, November 20, 13

GETTING STARTED ON PANEL Wednesday, November 20, 13

*Cool New Stuff* GETTING STARTED ON PANEL 1. Define & Build Profile Information based on research goals 2.Tap Existing Database 3. Set up Points and Rewards 4. Setting up a recruitment and retention plan 5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc. 6. Decide what kind of reports should be generated and of which profiles & segments Wednesday, November 20, 13

*Cool New Stuff* GETTING STARTED ON PANEL 1. Define & Build Profile Information based on research goals 2.Tap Existing Database 3. Set up Points and Rewards 4. Setting up a recruitment and retention plan 5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc. 6. Decide what kind of reports should be generated and of which profiles & segments Wednesday, November 20, 13

*Cool New Stuff* GETTING STARTED ON PANEL 1. Define & Build Profile Information based on research goals 2.Tap Existing Database 3. Set up Points and Rewards 4. Setting up a recruitment and retention plan 5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc. 6. Decide what kind of reports should be generated and of which profiles & segments Wednesday, November 20, 13

*Cool New Stuff* GETTING STARTED ON PANEL 1. Define & Build Profile Information based on research goals 2.Tap Existing Database 3. Set up Points and Rewards 4. Setting up a recruitment and retention plan 5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc. 6. Decide what kind of reports should be generated and of which profiles & segments Wednesday, November 20, 13

*Cool New Stuff* GETTING STARTED ON PANEL 1. Define & Build Profile Information based on research goals 2.Tap Existing Database 3. Set up Points and Rewards 4. Setting up a recruitment and retention plan 5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc. 6. Decide what kind of reports should be generated and of which profiles & segments Wednesday, November 20, 13

*Cool New Stuff* GETTING STARTED ON PANEL 1. Define & Build Profile Information based on research goals 2.Tap Existing Database 3. Set up Points and Rewards 4. Setting up a recruitment and retention plan 5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc. 6. Decide what kind of reports should be generated and of which profiles & segments Wednesday, November 20, 13

PANEL LIVE DEMO Wednesday, November 20, 13

*Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own Panel to test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, November 20, 13

*Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own Panel to test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, November 20, 13

*Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own Panel to test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, November 20, 13

*Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own Panel to test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, November 20, 13

*Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own Panel to test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, November 20, 13

*Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own Panel to test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, November 20, 13

*Cool New Stuff* SIERRA NEVADA BREWING Wants to start their own Panel to test new beer flavors entering the market: 1. Define & Build Profile Information based on a typical craft beer consumer 2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US. 3. Recruit via social media, bottles, coasters, target geographic locations, etc. 4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc 5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community 6. Decide what kind of reports should be generated: Brewers & Beer consumers Wednesday, November 20, 13

PANEL HEALTH Wednesday, November 20, 13

PANEL HEALTH + SURVEY DATA • Side by side profiling info with survey data • Offers additional insight possible changes in response rates • Offers measurements to determine if you need to change your panel recruit and/or management strategy • Drill down to specific panelists and view history of surveys taken Wednesday, November 20, 13

PANEL HEALTH + SURVEY DATA Wednesday, November 20, 13

WHAT’S NEW IN SURVEY ANALYTICS? Wednesday, November 20, 13

*Cool New Stuff* DASHBOARD REPORTS & FILTERING Check out our enhanced Dashboard Report! Great looking, easy to share, and offers: • Option to filter question responses and time on the fly • Options to view data from different kinds of graphs & download for presentations or reports • Download whole report and save as PDF Wednesday, November 20, 13

*Cool New Stuff* DASHBOARD REPORTS & FILTERING Check out our enhanced Dashboard Report! Great looking, easy to share, and offers: • Option to filter question responses and time on the fly • Options to view data from different kinds of graphs & download for presentations or reports • Download whole report and save as PDF Wednesday, November 20, 13

*Cool New Stuff* DASHBOARD REPORTS & FILTERING Check out our enhanced Dashboard Report! Great looking, easy to share, and offers: • Option to filter question responses and time on the fly • Options to view data from different kinds of graphs & download for presentations or reports • Download whole report and save as PDF Wednesday, November 20, 13

*Cool New Stuff* DASHBOARD REPORTS & FILTERING Check out our enhanced Dashboard Report! Great looking, easy to share, and offers: • Option to filter question responses and time on the fly • Options to view data from different kinds of graphs & download for presentations or reports • Download whole report and save as PDF Wednesday, November 20, 13

*Cool New Stuff* DASHBOARD REPORTS & FILTERING Check out our enhanced Dashboard Report! Great looking, easy to share, and offers: • Option to filter question responses and time on the fly • Options to view data from different kinds of graphs & download for presentations or reports • Download whole report and save as PDF Wednesday, November 20, 13

PRICING SPECIAL FOR ATTENDEES To thank those who attended the Education hour Survey Analytics is offering a 10% discount on all Mobile and Panel products! Mention your attendance to your account manager or sales rep to qualify Wednesday, November 20, 13

THANK YOU FOR ATTENDING! 1(800) 326-5570 www.surveyanalytics.com/contact Wednesday, November 20, 13

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