ReputationPlus Introduction

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Information about ReputationPlus Introduction
Business & Mgmt

Published on June 23, 2010

Author: visioncritical

Source: slideshare.net

Description

ReputationPLUS is a new syndicated study from Vision Critical & Angus Reid Public Opinion that provides corporate reputation measurement in the context of social, political and marketing realities.

This presentation is from the launch meeting which took place on June 15, 2010 at the Bryant Park Grill in New York City.

For more information on ReputationPLUS, please visit: http://www.visioncritical.com/what-we-do/products/reputation-measurement/

ReputationPLUS+ Introduction Bryant Park Grill June 15, 2010

Welcome Matthew Worden Director ReputationPLUS+ Vision Critical

OpeningRemarks Angus Reid Chief Executive Officer Vision Critical Angus Reid Public Opinion

OpeningRemarks

OpeningRemarks Why ReputationPLUS+ Now

Segmentingthe Citizenry Andrew Grenville Chief Research Officer Vision Critical

Segmentingthe Citizenry Segmentation - a well-recognized tool in marketing, politics and communication. ReputationPLUS+ analyzes reputation results in contact of six proprietary segmentations related to: Social/traditional media usage  Financial/investment confidence Technology adoption  Eco-sensitivity Shopping behaviors Citizen activism - our newest

Active Leaders 13% US high Armchair Commentators36% US Community Joiners 16% US Outspokenness Unengaged35% US Segmentation created using cluster analysis. Bubble size reflects relative proportion of the population low Knowledge high Activism Segmentation:

Introducing the Activism Segments

ReputationPLUS+A Peek into the Tent John Gilfeather Consultant to Vision Critical Corporate Reputation

Highlights Backlash Blues Affinity Works Presence of Negatives Activists Matter Social Media Reach

Data Source

What We Know About All 54 Companies Awareness Familiarity Overall Favorability 1-2 words come to mind 1-2 good points 1-2 bad points 23 Attributes Deal/ever dealt with company Recommend products/services Recommend stock Recall news – Traditional Media Positive, negative, neutral Attitudes more/less favorable Recall news – Social Media Positive, negative, neutral Attitudes more/less favorable

Highlights Backlash Blues

Highlights Affinity Works

Highlights Affinity Works FavorabilityTop 2 Box(54 Companies) N = 800 for each company studied

A Simple Typology

Highlights Presence of Negatives

Highlights Presence of Negatives AverageAll Companies N = 800 for each company studied

Highlights Presence of Negatives AverageAll Companies N = 800 for each company studied

Highlights Activists Matter

Active Leaders 13% US high Armchair Commentators36% US Community Joiners 16% US Outspokenness Unengaged35% US Segmentation created using cluster analysis. Bubble size reflects relative proportion of the population low Knowledge high Activism Segmentation:

Benefits of ReputationPLUS+ Your Reputation Now - in the crucible of citizen activists, social media and key issues facing business and society. Actionable Guidance for communications strategies and tactics (messaging, targeting, channels, etc.) Competitive Advantage. Your strengths and weaknesses vs. industry competition and gold standards. Accountability. Establishing benchmarks. Consistent Metrics to evaluate relationships across a wide range of constituencies.

Thank You!

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