Published on November 27, 2013
Representation Theory LOOK INTO THE REPRESENTATION THEORY AND HOW THIS CAN LINK TO YOUR MAGAZINE
Representation Representation is how a “thing” for example a person, place or object is presented to an audience. This is a „representation‟ as the thing that has been through a process of modification, mediation and selection before being presented.
Stereotypes Stereotypes are representations of people that are repeated over time and so become a symbol of the group itself. They are sometimes thought of as a simplification, a shorthand used to rapidly access and conceptualise a diverse group. Perkins argues that stereotypes are not „simple‟. They contain complex understanding of information about roles and status in society. Perkins also argued that they are not always negative and often contain the truth.
Dominant Ideology Ideology is a set of deep rooted beliefs that impact on a person‟s actions, expectations and goals. Dominant ideology are the widely held beliefs by many members of a society. In Marxist theory, this dominant ideology serves the interest of the ruling classes.
Dyer Dyer proposes that a star is an image, not a real person, that is constructed (as any other aspect of fiction is) out of a rage of materials for example advertising, magazines etc. as well films.
Gender Mulvey‟s Male Gaze theory states that media texts are created as if through the eyes of a heterosexual male - women are viewed for the pleasure of men. Even well into the 21st century, women are often represented in stereotypical ways. They are even flawed or not living up to the typical mother role, or admired as an object of beauty or sex. Some argue that far from being equal, women‟s status has only appeared greater post-feminism due to women importance as consumers. They are vital in a capitalist society. He Bechdel test has three criteria that a media product must fulfil in order to pass. 1) it must have at least two women in it. 2) these women must talk to each other 3) their conversation has to be about something other than a man.
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