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[Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360

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Information about [Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360
Social Media

Published on February 19, 2014

Author: SocialSamosa

Source: slideshare.net

Description

Simplify 360 has come up with a report Indian Election 2014 Social Media Buzz Analysis .Social media score and the favorability score in Indian Politics
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SOCIAL MEDIA BUZZ ANALYSIS REPORT January 2014

What to expect? 1. Top 10 Politicians 2. Top Political Parties 3. Can social media turn the tables in Indian elections 2014? 4. Uncover the key insights on Elections

Key Findings this January 25% increase in social media buzz on election and politics in January compared to December last year. BJP wins big on social media; Congress catching up, AAP loosing. Backlash of dharna led by AAP with the hashtag #AAPDrama and Rahul Gandhi’s interview were most talked Narendra Modi back to No. 1 spot. Arvind Kejriwal and Rahul Gandhi following closely. Sheila Dikshit is the least favoured politician and AAP is the least favoured party.

TOP 10 POLITICIANS JANUARY 2014

TOP 10 POLITICIANS Simplify360 Social Index (SSI) 72 73 1 Narendra Modi No. of unique people talking Total buzz in the month 1,29,778 7,19,878 65 2 Arvind Kejriwal 3 Rahul Gandhi ARVIND KEJRIWAL No. of unique people talking Total buzz in the month 1,84,689 10,71,070 SINGH No. of unique people talking Total buzz in the month 24,953 49,320 No. of unique people talking Total buzz in the month 1,22,042 4,31,504 59 59 Sonia Gandhi 6 MANMOHAN 67 72 7 HARSH VARDHAN Subramanian Swamy No. of unique people talking Total buzz in the month 35,836 1,12,132 4 Shashi Tharoor No. of unique people talking Total buzz in the month 44,335 80,409 13,531 32,419 5 Manmohan Singh No. of unique people talking Total buzz in the month 34,804 69,902 57 59 8 Rajnath Singh ARUN JAITLEY No. of unique people talking Total buzz in the month 66 NEW ENTRANT NEW ENTRANT 9 P. Chidambaram 10 Somnath Bharti No. of unique people talking Total buzz in the month 12,992 23,955 No. of unique people talking Total buzz in the month Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people 21,838 52,534

TOP 10 POLITICIANS JANUARY ‘14 RANK THIS MONTH PREV MONTH 1 2 3 4 5 6 7 8 9 10 POLITICIAN UNIQUE PEOPLE 2 Narendra Modi 1 Arvind Kejriwal 3 Rahul Gandhi 7 Shashi Tharoor 4 Manmohan Singh 5 Sonia Gandhi 10 Subramanian Swamy - P. Chidambaram 9 Rajnath Singh - Somnath Bharti NEW ENTRANT P. Chidambaram Somnath Bharti 1,29,778 1,84,689 1,22,042 44,335 34,804 24,953 35,836 12,992 13,531 21,838 TOTAL BUZZ 7,19,878 10,71,070 4,31,504 80,409 69,902 49,320 1,12,132 23,955 32,419 52,534 MISSING THE TOP 10 Sheila Dikshit Harsh Vardhan DECEMBER ‘13 SSI UNIQUE PEOPLE TOTAL BUZZ 73 1,08,331 72 1,67,515 72 62,532 67 17,366 66 44,637 65 30,450 59 28,355 59 8,470 59 14,436 57 N/A 5,36,202 7,84,734 1,94,649 32,108 99,314 78,008 1,00,211 12,840 33,815 N/A SSI 70 73 69 61 68 63 56 51 58 N/A HIGHEST RANK GAINER Shashi Tharoor Subramanian Swamy Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people

THOUSANDS Protest by Kejriwal led AAP for suspension of Delhi police and Rahul Gandhi’s interview were the top discussions in the month 140 #AAPDrama 120 Rahul Gandhi’s interview by Times Now 100 80 60 40 20 0 01-01-2014 06-01-2014 11-01-2014 16-01-2014 21-01-2014 26-01-2014 -20 Narendra Modi Rahul Gandhi Arvind Kejriwal Daily mentions of the top 4 most mentioned politicians in January, 2014 Shashi Tharoor 31-01-2014

TOP TWEETS ON MODI 1 3 2 4

TOP TWEETS ON RAHUL GANDHI 3 1 2 4

TOP TWEETS ON ARVIND KEJRIWAL 1 2 3 4

Politicians by favorability score Most loved Least loved 81 30 1. SHEILA DIXIT 1. SACHIN PILOT 37 78 2. YASHWANT SINHA 2. SOMNATH BHARTI 39 77 3. RAJNATH SINGH 3. SHASHI THAROOR Note: Analysis based on the top politicians whose buzz volume is greater than 5K during December month

TOP POLITICAL PARTIES JANUARY 2014 Parties

TOP POLITICAL PARTIES Simplify360 Social Index (SSI) 71 68 71 Bharatiya Janata Party 1 BHARATIYA JANATA PARTY No. of unique people talking Total buzz in the month 1,35,729 8,27,418 2 Indian National Congress No. of unique people talking Total buzz in the month 1,21,097 3,89,965 64 64 3 Aam Admi Party No. of unique people talking Total buzz in the month 1,14,868 6,40,833 50 NEW ENTRANT 4 5 CPI (M) No. of unique people talking Total buzz in the month 24,547 40,847 6 NCP No. of unique people talking Total buzz in the month 14,787 28,279 Dravida Munnetra Kazhagam No. of unique people talking Total buzz in the month 5,229 7,370

TOP POLITICAL PARTIES JANUARY ‘14 RANK THIS MONTH PREV MONTH 1 2 3 1 3 2 4 5 5 4 6 - PARTY NAME UNIQUE PEOPLE Bharatiya Janata Party Indian National Congress Aam Admi Party Communist Party of India (Marxist) Nationalist Congress Party Dravida Munnetra Kazhagam NEW ENTRANT Dravida Munnetra Kazhagam TOTAL BUZZ DECEMBER ‘13 SSI UNIQUE PEOPLE TOTAL BUZZ SSI 1,35,729 8,27,418 71 1,55,811 9,63,667 79 1,21,097 3,89,965 1,14,868 6,40,833 71 1,27,270 68 1,02,948 4,35,449 4,70,223 63 71 24,547 40,847 64 23,158 38,444 46 14,787 28,279 64 10,183 18,688 48 5,229 7,370 50 5,719 8,513 38 MISSING THE TOP 10 Bahujan Samaj Party HIGHEST RANK GAINER Indian National Congress Ranking of parties based on overall score, in case of parties having the same SSI, ranking based on Unique people

THOUSANDS BJP LEADS MOST OF THE DAYS; EXCEPT ON AAP DHARNA DAY 70 60 50 40 30 20 10 0 01-01-2014 06-01-2014 11-01-2014 Indian National Congress 16-01-2014 21-01-2014 Bharatiya Janata Party Daily mentions of the top 4 most mentioned political parties in December, 2013 26-01-2014 Aam Aadmi Party 31-01-2014

SOCIAL MEDIA SCORE OF MOST PROMINENT POLITICAL PARTIES Following is the list of 10 most prominent national and regional parties with their performance stats on social media. Total score is arrived by considering four broad parameters. Details of the methodology is given in the appendix Party Name Bharatiya Janata Party Indian National Congress Aam Admi Party Nationalist Congress Party Communist Party of India (Marxist) Dravida Munnetra Kazhagam Bahujan Samaj Party All India Anna Dravida Munnetra Kazhagam Janata Dal (United) Biju Janata Dal Buzz Volume Unique People Talking 8,27,418 3,89,965 6,40,833 28,279 40,847 7,370 10,336 2,894 7,123 9,339 Note: Analysis based on the top parties whose buzz volume is greater than 5K during January month 1,35,729 1,21,097 1,14,868 14,787 24,547 5,229 6,983 2,038 4,983 6,121 Simplify360 Social Index (SSI) 71 71 68 64 64 50 47 46 45 45

TOP TWEETS ON BJP 1 3 2 4

TOP TWEETS ON CONGRESS 1 2 3 4

TOP TWEETS ON AAP 3 1 2

Parties by favorability score Most loved Least loved 87 58 1. COMMUNIST PARTY OF INDIA (MARXIST) 1. AAM ADMI PARTY 58 74 2. BJP 2. AIADMK 62 72 3. DMK 3. JANATA DAL (UNITED) Note: Analysis based on the top parties whose buzz volume is greater than 5K during December month

Where are most of the buzz on Indian Elections 2014 coming from?

Top 3 States discussing on Indian Elections Delhi continues to top the states talking about politics and elections followed by Maharashtra and Karnataka. 23.5% 22.4% 11.9% %age mentions from NCT %age mentions from Maharashtra %age mentions from Karnataka Gender wise distribution 11% 89% FEMALE MALE Most of the discussions on Politics were from Men

“ What could possibly be more important than what your consumers [voters] say about you?” Mary O’Connell Director of Global Digital Marketing, Clorox Brands

BUZZ ON INDIAN ELECTIONS IS ON AN INCREASING TREND 10,00,000 9,00,000 8,00,000 7,00,000 6,00,000 5,00,000 4,00,000 3,00,000 2,00,000 1,00,000 0 19-Nov-13 26-Nov-13 3-Dec-13 10-Dec-13 17-Dec-13 Mentions 24-Dec-13 31-Dec-13 Linear (Mentions) 7-Jan-14 14-Jan-14 21-Jan-14 28-Jan-14

APPENDIX About the Company and Research Methodology

CAN WE RANK A POLITICIAN/PARTY BASED ON PEOPLE’S OPINION ON SOCIAL MEDIA? Uncover the Simplify360 Social Index (SSI) for ranking a politician/Party Reasons on why ranking is important? 1. Buzz alone cannot determine the performance of a politician/party 2. Ranking helps in benchmarking a politician/party with others 3. Few people generating more buzz on a politician/party may not indicate a politician/party has performed well compared to others on social media

Simplify360 Social Index (SSI) A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS AWARENESS SPREAD Total Twitter mentions and unique people talking about a party/politician are considered for finding the Awareness score Volume of buzz Weights X% Unique People talking about Y% Measures the quality of Twitter mentions spread by considering Total impressions, total buzz and unique people talking about PROMINENCE A measure of how prominient a politician on other social media platforms, which is measured through Twitter by considering the links shared, images and videos FAVORABILITY Measures the extent of Favourability a politican/party. Considers Sentiment in to account for analyzing the Favorability score Quality of Spread Number of images or videos and links Considers Opinion of people Z% P% Q% SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS

About the Data: Timeframe: December 01, 2013 – December 31, 2013 Geography: India Data sources*: All the tweet mentions on Indian elections, parties & politicians were tracked from Twitter using Simplify360 tool.    

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