Published on November 8, 2007
TM Web 2.0 University Now Coming to Germany and Italy Hinchcliffe & Company Reply
• Hinchcliffe & Company is headed by Dion Hinchcliffe, well-known business strategist and enterprise architect, who speaks, writes, and works prolifically hands-on with clients in the Fortune 500, federal government, and the Internet startup community. 2
Web 2.0 University ™ • As the world’s leading business education solution for Web 2.0, the material offered by Web 2.0 University™ offers immediate access to significant competitive advantage to its attendees. • In strategic partnership with O’Reilly Media, the firm that coined the term and identified the trends, Web 2.0 University™ has the unbeatable depth and authority demanded by today’s business leaders. 3
Reply and Hinchcliffe & Company • Reply and Hinchcliffe & Company sign an agreement for exclusive delivery of Web 2.0 University™ , the education solution developed in strategic partnership with O’Reilly Media. • Reply and Hinchcliffe & Company bring Web 2.0 University™ to Germany and Italy. 4
Key Statistics about Web 2.0 University • Over 3,700 executives and business leaders have attended Web 2.0 University around the world in public and private deliveries. • The premier courses are delivered in exclusive public sessions around the world and at major conferences such as Web 2.0 Expo and The New New Internet. • 5
Key Statistics about Web 2.0 University • It has been selected for mass internal delivery by the leadership teams of major Fortune 500 companies including AOL, Best Buy, Microsoft, Swisscom, and others. • Executives from Accenture, Booz Allen Hamilton, Dow Jones, eBay, Best Buy, The Gap, IBM, Microsoft, Time-Warner, T. Rowe Price, The World Bank have all attended Web 2.0 University. 6
Key Statistics about Web 2.0 University • 48% of senior executives surveyed in a broad global survey of large companies indicated significant investment in Web 2.0 strategies such as collective intelligence in 2007 ( Source: McKinsey). • Ask potential attendees: Do you have your Web 2.0 strategy ready? Your competitors are working on this now. 7
Web 2.0: Our Working Definition “Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium characterized by user participation, openness, and network effects.” - Web 2.0 Principles and Best Practices quot;Networked applications that explicitly leverage network effects.quot; - Tim O'Reilly 8
The Seven Principles of Web 2.0 1. The Web As Platform 2. Services Beyond A Single Device 3. Data is the Competitive Advantage 4. Lightweight Product & Business Models 5. Rich User Experiences 6. Harnessing Collective Intelligence 7. Leveraging the Long Tail 9
Immediately Actionable, Profound Material • Devised by Web 2.0 and Enterprise 2.0 expert Dion Hinchcliffe, an acknowledged social and enterprise computing thought leader with a worldwide reputation • Taught by Hinchcliffe trained experts 10
How Web 2.0 University Works • Learning by exploring • No rush, no stress, no fuss… • Experiment beyond the examples • Ask questions • Have fun 11
Web 2.0 University Participants Will: • Achieve a fundamental understanding of Web 2.0 really is • Get a clear view of the new business models made possible by Web 2.0 • Learn how to create disruptive market leading online platforms • Gain best practices for sustainable competitive advantage online 12
Three Different Courses • Web 2.0 Executive Bootcamp • Enterprise 2.0 Bootcamp • Ajax Bootcamp 13
Web 2.0 Executive Bootcamp • This intensive, day-long course provides attendees with a thorough grounding in the revolutionary world of Web 2.0 - the set of design patterns and business models that are reshaping the face of the Web. We undertake a deep exploration of the latest ideas, trends and techniques behind Web 2.0. 14
Goals of Web 2.0 Bootcamp • Appreciate and define Web 2.0 • Learn the seven principles of Web 2.0 • Use Web 2.0 applications • Learn current best practices • Consider how to apply Web 2.0 to your business 15
Who Should Attend • Executives and Senior Managers • Chief Technology Officers • Chief Information Officers • Business Analysts • Web Application Architects • Internet or Business Evangelists • Business Strategists • Project Managers 16
Harnessing Collective Intelligence Architecture of Participation: Moving to the Center of Software Design audience growth e-mail invites share viral exponential feedback User Contributions network loops Text, images, audio, effects content video, news, etc. Database of Intentions Searches, clicks, tagging, recommending, etc. Data Sharing Prior similar uses, accumulated experience “Collective Intelligence” consume 17
Making Money in a Web 2.0 World 18
Attendees During Break Out Session 19
Enterprise 2.0 Bootcamp • This intensive, day-long course provides attendees with a thorough grounding in the revolutionary world of Web 2.0 - the set of design patterns and business models that are reshaping the face of the Web. We undertake a deep exploration of the latest ideas, trends and techniques behind Web 2.0. 20
Goals of Enterprise 2.0 Bootcamp • How to develop and implement a successful social computing initiative • Understand the basic elements of Enterprise 2.0: the SLATES approach • Strategies for educating and changing worker behavior patterns: Lessons from the Web • Case studies in freeform, emergent, social applications in the enterprise 21
Who Should Attend • Individuals whose job responsibility involves collaboration • Business and IT Executives/Managers • IT staffers and general line of business workers • CIOs and CTOs that are seeking to be more effective in their positions • Enterprise architects • Web and business strategists 22
Web 2.0 Inside the Firewall: Enterprise 2.0 • SLATES – Search – Linking – Authorship – Tagging – Extensions – Signals Source: Flickr – angusleonard – Slate tiles 23
Ajax Bootcamp • If you’re a forward-thinking Web architect or designer and want to build compelling, user-centric, Ajax-based Rich Internet Applications (RIAs), this fast-paced, hands-on training program is for you • Employing a concept-to-completion format, you’ll learn how to seize “the power of the future” in this day-long course 24
Who Should Attend • Web Programmers and Designers • Technology Evangelists • Senior Architects • Product Designers • User Interface Architects • Web Consultants 26
Web 2.0 Reading List • The Innovator's Dilemma • Wikinomics • The Cluetrain Manifesto • The Long Tail • Web 2.0 Principles & Best Practices 27
Web 2.0 University Reply and Hinchcliffe & Company bring Web 2.0 University TM in Europe For information, please contact: email@example.com Phone +39.02.535761 Source: Flickr – stoneth - camping 28
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