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Reliance Mart - India's Answer to WalMart

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Information about Reliance Mart - India's Answer to WalMart

Published on November 18, 2007

Author: rahulogy

Source: slideshare.net

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your expectations for today?

redesign of a shopping cart ?

establishing a bus-stop ? Location: St. Xavier’s College Bus Stop/ Ahmedabad

Agenda ! Research Introduction Research Objective Research Methodology Research Findings Research Recommendations

Research Introduction

Research Objective

Research Methodology

Research Findings

Research Recommendations

Recent Shift in Loyalty ! From Push tool to Pull platform Producer Retail Consumer Experiences Services Products Material Organised Informed Connected Consumer Retailing A Social Activity

 

Supply chain systems Enterprise retail systems Store operation systems POS Inventory management Workforce management Store-level demand Perishables mgt Classification of Retail Operations

Sample Size  160 Locations  Reliance Mart, Big Bazaar ( S.G Highway) Duration of Research  15 days (incl. Post-Dushera Period and Diwali Season) Primary Research Through Questionnaire based survey – Likert Scale widely used! Implementation of Random Sampling Interviews – Mr. Manish Ajmera (Sr. HR Manager- Reliance Mart) and Mr. S.K Chakraborty (Store Manager – Big Bazaar SG Highway) Research Methodology Analysis based on Transformed Data Arrays – close number systems.

Sample Size  160

Locations  Reliance Mart, Big Bazaar

( S.G Highway)

Duration of Research  15 days

(incl. Post-Dushera Period and Diwali Season)

milestones of our research Here Corporate 10° Store Managers 60° Here Customer Service Staff 360° Ok

What Market Research has to say?...

 

 

 

 

 

 

 

 

 

 

 

 

 

Both Reliance Mart and Big Bazaar are capitalizing in lowest prices with their “Hot Offers”

Reliance Mart scores over any Big Bazaar stores in terms of layout. RM is basically exist in Hypermarket format, whereas, BB exist in Supermarket format.

 

Reliance Mart is planning to have 30-40% of its own brands in their stores by the end of 2008. They have introduced their own brand of Jeans at Apparel Section named “DNX”.

Reliance Mart is planning to have 30-40% of its own brands in their stores by the end of 2008.

They have introduced their own brand of Jeans at Apparel Section named “DNX”.

Research Recommendations …

Point of Sales a.k.a PO S Point-of-sale (henceforth referred to as POS ) is the primary gateway between a retailer’s information systems and its customers and plays an important role in effective customer interaction and service. POS is where customers today place the value in their shopping experience and its efficiency has been proved to have dramatic effect on sale volumes. Reliance Mart should implement some POS packages from IBM, Fujitsu, Datavantage, NCR which includes both Software and Hardware.

RFID Active Tags Can be read from a long-range distance of more than 100 feet. Passive Tags Can only be read from a short-range distance of approximately 5–10 feet. Merchandise for sale (with tags being applied to individual items) Store property (shopping carts, computers, etc.) People (shoppers and employees identified by their RFID-tagged loyalty cards, badges, uniforms, etc)

Active Tags

Can be read from a long-range distance of more than 100 feet.

Passive Tags

Can only be read from a short-range distance of approximately 5–10 feet.

Merchandise for sale (with tags being applied to individual items)

Store property (shopping carts, computers, etc.)

People (shoppers and employees identified by their RFID-tagged loyalty cards, badges, uniforms, etc)

[Osterwalder (2004) The Business Model Ontology] Core Capabilities Value Proposition Customer Segments

The required SHIFT…

The SAP Way… Solutions SAP Service and Asset Management solution For service sales and marketing, managing SLA’s, tracking warranties and claims, and provide customer self-service over the Web. Franchises - Complete management of physical assets and infrastructure including procurement, installation and start-up. Sales and Operations Planning (SAP xSOP) application

Solutions

SAP Service and Asset Management solution

For service sales and marketing, managing SLA’s, tracking warranties and claims, and provide customer self-service over the Web.

Franchises - Complete management of physical assets and infrastructure including procurement, installation and start-up.

Sales and Operations Planning (SAP xSOP) application

SAP Zone Optimization Price Optimization Application – high low, everyday low price Promotion Optimization App – To make more informed promotion decisions, forecasting, assess business value Markdown optimization App – exact frequency, timing and depth of market clearance, pricing or markdowns Services SAP Custom Development

SAP Zone Optimization

Price Optimization Application – high low, everyday low price

Promotion Optimization App – To make more informed promotion decisions, forecasting, assess business value

Markdown optimization App – exact frequency, timing and depth of market clearance, pricing or markdowns

Services

SAP Custom Development

… from bloated head to the long tail

 

 

Balasubramanian V.A Samir Patel Simit Shah Kapil Gianani Rahul Guhathakurta Giriraj Sagar Ankit Sinh Abda Sagar Modak

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