Published on March 12, 2014
We help make brands relevant every day. Our unique business process turns real-time consumer insights into relevant branded content and distributes it through paid and social channels. We call our discipline “relevant content marketing,” and we have been practicing it for Fortune 500 companies for over three years. Process video: http://youtu.be/kBfmHcaw0BI
Developing the R24 process The foundation of our Relevant Content Marketing process came directly from publishing. Publishing industry: 1)Must create relevant content daily in order to maintain and build it’s audience 2)Iteration is the key to understanding how to deepen engagement September 2009 we launched Tauntr.com: A sports and pop culture website with a comedic edge. In 18 months we built an audience from zero to four million monthly unique visitors Developed a content syndication network (50 partners) with an anchor relationship in FOX Sports Created four to five pieces of multi-media content each day based on real-time insights from cultural events and conversations that are relevant to passionate audience. Our specially trained staff of digital strategists, pulse editors, writers, designers, illustrators, photographers, film makers, editors, motion-graphics designers and audio engineers made this new process possible.
6 CLIENT: Priceline.com NEWS EVENT: 2014 Super Bowl EXECUTION: Priceline.com Express Replay.6 second Vine videos that were created The moment after big plays happened during the game. Commercials and the half-time show we created in advance. Entire re-cap of all 10 Vines featured in link http://www.youtube.com/w atch?v=SP7pxou1O_s
7 CLIENT: Doritos NEWS EVENT: Brad Pitts ridiculous Channel No5 commercial inspired us to create a Doritos cologne DORITOS CASE STUDY: Watch video http://on.fb.me/108caI0
8 CLIENT: Mikes Hard Lemonade NEWS EVENT: Winter Olympics. Visual representation of popular twitter hash tag #SochiProblems
9 CLIENT: Priceline.com NEWS EVENT: 2014 Oscars. John Travolta’s horrible pronunciation of Idina Menzel’s name COPY: You thought Idina was hard, John? Good news: saving on these trips is easier than saying them. bit.ly/1hGW53I
10 CLIENT: Priceline.com NEWS EVENT: Justin Bieber throws eggs at his neighbors house COPY: Deep savings mean you can fly to LA just for commemorative souvenirs. Hope the neighbors like it! #7YearsOfKidrauhl
COPY: Are we doing this right? #CurlingFries CLIENT: Arby’s NEWS EVENT: Nations trending interest in Olympic curling
12 CLIENT: Mikes Hard Lemonade NEWS EVENT: Winter Olympics. Ashley Wagner angry face
13 CLIENT: Arby’s NEWS EVENT: Winter Olympics. Bob Costas Pink Eye
14 CLIENT: FOX television NEWS EVENT: Shark chases kayaker on Cape Cod. SHOW EVENT: Master Chef contestant gets eliminated from show because he overcooks an Artic Char
COPY: If you aint cheddarin you aint tryin CLIENT: Arby’s NEWS EVENT: Major League Baseball is again wrapped up in another PED scandal with Biogenesis, A-rod and other high profile players.
Our Reactive content development process turns traditional display advertising into a dynamic relevant content platform
CLIENT: Dunkin Donuts NEWS EVENT: Disney buys Lucas films Watch video: http://youtu.be/HUpZSGnoQN0
18 CLIENT: Priceline.com TREND: Bad Tattoo Art
PROACTIVE CONTENT .
CLIENT: Priceline.com NEWS EVENT: 2014 Oscars IDEA: Express Movies / Best Picture Vine videos. Produced 4 videos. Gravity, Nebraska, Wolf of Wall Street, American Hustle. Wolf of Wall Street / Watch video: https://www.facebook.com/photo.php?v=1015266842 8030031&set=vb.188195410030&type=2&theater
21 CLIENT: Mikes Hard Lemonade NEWS EVENT: 2014 Super Bowl
22 CLIENT: Mikes Hard Lemonade NEWS EVENT: 2014 Super Bowl Posted immediately after Seahawks win
23 CLIENT: Doritos CULTURAL EVENT: Shark Week COPY: “ This week the snacker becomes the snack”
24CLIENT: Fox Sports CULTURAL EVENT: Day after 2014 Super Bowl: The entire NFL season in one visual
25 CLIENT: Mikes Hard Lemonade NEWS EVENT: Red Sox win the World Series
26 CLIENT: Priceline.com EVENT: NFL Playoffs / Immediately following the AFC championship game. COPY: Hey Broncos fans, this #SuperBowl wear your heart on your sleeve and your deal on your back.
27 CLIENT: Doritos CULTURAL EVENT: Labor Day Weekend Instagram Video http://instagram.com/p/dw3apSPPrH/#
CLIENT Tostitos CULTURAL EVENT: 4TH OF JULY COPY: What will you bring to the party this weekend?
CLIENT: Heineken USA / Newcastle Brown Ale NEWS EVENT: March Madness Watch video: http://on.fb.me/HIR11H Stop motion Lego animation of the 5 greatest moments in March Madness history as told through an Englishman.
CLIENT Mike’s Hard Lemonade CULTURAL EVENT: Thanksgiving COPY: Thanksgiving: A special time to spend with your lovable and slightly dysfunctional family.
CLIENT Enterprise CULTURAL EVENT: Breast Cancer Awareness
CLIENT: FOX Sports CULTURAL EVENT: Black History Month: IDEA Spoken word poem. Long form kinetic type motion animation http://msn.foxsports.com/oth er/story/check-out-this- spoken-word-sports-tribute- to-black-history-month- 022714 Watch video here:
EVERGREEN CONTENT .
CLIENT: National Geographic Channel / Life Below Zero: Animation using live audio from show https://www.youtube.com/watch?v=pVJ97aAe_3g Watch video here:
CLIENT: FOX Television / Master Chef Junior: Short form video animation series using live audio from show https://www.youtube.com/watch?v=UEq6DFBHL34 Watch video here:
CLIENT: National Geographic Channel Brain Games Video of M.C. Escher’s famous drawing hands Illusion image brought to life through animation Watch video here: https://www.facebook.com/photo.php?v=1015221221 5991005&set=vb.29194481004&type=2&theater
CLIENT: FOX Television Instagram “photos” from different animated characters
CLIENT: National Car Rental: Go Like a Pro Gadgets: A series of gadgets designed to improve the life of a National Pro.
41 CLIENT: FOX Television Master Chef / Walmart Infotainment video based on episode. http://www.youtube.com/watch?v=F8wuPZe_Ybs
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