Published on February 6, 2014
Relevant Shopping Experiences
I needed a few new tops for work so I popped open the Nordstrom’s web site
There are 4,483 tops!
Even after “narrowing” there are still 500 tops
Scan 500 tops, pick 1, then
Scan 500 tops, pick 1, then Scan 17 pages of reviews, until...
Scan 500 tops, pick 1, then Scan 17 pages of reviews, until... We have a winner!
This type of review is not uncommon, but it takes time and eﬀort to ﬁnd
But how will it look on me? Primary customer concern when shopping for clothes and beauty products online
Hack #2 Virtual Dressing Rooms
Hack #3 Wardrobe Analyzer
Hack #4 Social Shopping
Makes sense to collect speciﬁcs (measurements, skin tone, etc) during the ﬁrst review
Or in a universal source that companies can access through single sign on or social login
Share these data points in the review
But more importantly, create a relevant shopping experience using this data BEST SHIRTS FOR ME BEST DRESSES FOR ME
But more importantly, create a relevant shopping experience using this data BEST SHIRTS FOR ME I will buy all these shirts BEST DRESSES FOR ME
But more importantly, create a relevant shopping experience using this data BEST SHIRTS FOR ME I will buy all these shirts BEST DRESSES FOR ME And some dresses and pants and...
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Reviews and ratings are helpful, but take it to the next step by serving up personalized content from like-sized reviewers.
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Simple, personal, and accessible shopping online, nearby, or with our app - you'll love the Target shopping experience!