Relationship Marketing Involve to Evolve

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Information about Relationship Marketing Involve to Evolve

Published on March 4, 2014

Author: TIIKMConferences


PowerPoint Presentation: Hosted by: Conference partners: Relationship Marketing : Involve to Evolve Anil Sharma Relationship Marketing : Involve to Evolve: Relationship Marketing : Involve to Evolve Anil Sharma Green Heaven Group of Institutions Nagpur, Maharashtra, India Introduction: Introduction Customer Orientation through Relationship Marketing Businesses have become Complex – Cut Throat Competition Need To Attract New Customers Need To Retain Existing Customers Focus on Long Term Profitability Diverse Socio Cultural Environment The Indian Perspective Creating Customer Value: Creating Customer Value Consistency in Quality and Value Delivery Financial Bonding Customization Bonding Social Bonding Structural Bonding Understanding the Customers The Indian Perspective: Understanding the Customers The Indian Perspective Price Sensitive Value Relationships Value Experience Need to Provide Superior Customer Experience The Rise of Experiential Marketing: The Rise of Experiential Marketing Rise in Service Sector Need to Differentiate Experience in Communication Experience in Transaction Experience in the Moment of Truth Post Purchase Experience Relationship Vs Experiences: Relationship Vs Experiences Relationship Marketing is highly technical, quantitative and Operational in nature Experiential Marketing focuses on pleasant customer experience Relationship Marketing Focuses on Company’s learning about the customer Experiential Marketing Focuses on the Customer’s Learning about the Company Relationships cannot be developed without managing superior Customer Experience Conclusion: Conclusion Rise above Consistency in Quality and Value Delivery Offer a Stimulating and Memorable Experience Integrate all Functions towards providing better Customer Experience Offer a Human and Soulful Experience win Hearts Thank You!!!: Thank You!!!

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