Published on March 12, 2014
REINVENTING THE @ryanglasgow PRODUCT SPEC
Mission Increase the companies one metric that matters (KPI’s) by shipping the right features (Product spec) at the right time (Roadmap)
KPI’s 1) Business goals are met 2) Customers goals are met
VALIDATION When a customer requests a change I’d like to know if the change should be applied to every customer
COMMUNICATION I’d like to communicate a product improvement to design, engineering, marketing and sales in a comprehensive yet succinct manner
KPI The time it takes from spec handoff to satisfy a business or customer goal
HEAVY SPEC Idea driven IDEA BUILD
IDEA MINIMAL SPEC Building driven BUILD MEASURE LEARN
“In my mind, there’s only one form of spec that can deliver on these requirements, and that is the high-fidelity prototype. - Marty Cagan
THE SCIENTIFIC METHOD Ask a question Do background research Construct a hypothesis Test your hypothesis by doing an experiment Analyze your data and draw a conclusion Report your results. Was your hypothesis correct?
SIMULATED SPEC Learning driven IDEA LEARN BUILD MEASURE
DEMO View →
BENEFITS Validate need Test usability Convey interactions Uncover edge cases No surprises
Indigo Studio Axure RP Quartz Composer InVision HTML/CSS HI-FI PROTOTYPING TOOLS
SHIFT RESOURCES Product Managers Designers User Researchers IDEA LEARN BUILD MEASURE
Thanks! Twitter @ryanglasgow Web http://rglasgow.com Further Reading http://medium.com/@ryanglasgow
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