Reinventing the Product Spec

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Information about Reinventing the Product Spec
Business & Mgmt

Published on March 12, 2014

Author: RyanGlasgow1

Source: slideshare.net

Description

Presented by Ryan Glasgow at San Francisco Product Management meetup on 3/11.

http://twitter.com/ryanglasgow

REINVENTING THE @ryanglasgow PRODUCT SPEC

PRODUCT MANAGEMENT

Mission Increase the companies one metric that matters (KPI’s) by shipping the right features (Product spec) at the right time (Roadmap)

KPI’s 1) Business goals are met 2) Customers goals are met

GOALS

VALIDATION When a customer requests a change I’d like to know if the change should be applied to every customer

COMMUNICATION I’d like to communicate a product improvement to design, engineering, marketing and sales in a comprehensive yet succinct manner

KPI The time it takes from spec handoff to satisfy a business or customer goal

EXISTING BEHAVIOR

HEAVY SPEC Idea driven IDEA BUILD

IDEA MINIMAL SPEC Building driven BUILD MEASURE LEARN

INSPIRATION

“In my mind, there’s only one form of spec that can deliver on these requirements, and that is the high-fidelity prototype. - Marty Cagan

THE SCIENTIFIC METHOD Ask a question Do background research Construct a hypothesis Test your hypothesis by doing an experiment Analyze your data and draw a conclusion Report your results. Was your hypothesis correct?

SOLUTION

SIMULATED SPEC Learning driven IDEA LEARN BUILD MEASURE

DEMO View →

BENEFITS Validate need Test usability Convey interactions Uncover edge cases No surprises

IMPLEMENTATION

Indigo Studio Axure RP Quartz Composer InVision HTML/CSS HI-FI PROTOTYPING TOOLS

SHIFT RESOURCES Product Managers Designers User Researchers IDEA LEARN BUILD MEASURE

Thanks! Twitter @ryanglasgow Web http://rglasgow.com Further Reading http://medium.com/@ryanglasgow

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