Refining Mobile App Success

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Information about Refining Mobile App Success
Technology

Published on March 10, 2014

Author: Sourcebits1

Source: slideshare.net

Description

A Sourcebits presentation by Andrew Pearlman focusing on what it means to be a data-driven company through refining mobile app success, as well as providing a detailed analysis of mobile analytics providers.

Refining Mobile App Success: ! andrew.pearlman@sourcebits.com @adrenalytics Andrew Pearlman, UA & Analytics

How do you Define Success? ! andrew.pearlman@sourcebits.com @adrenalytics ! What does a successful launch look like to you? Does it mean 100,000 installs, $10,000 a day, a positive ROI, 5 star reviews, high engagement, a 40% retention rate, all of the above?

Define Refine Success ! andrew.pearlman@sourcebits.com @adrenalytics What a great launch! Now, let’s get started... Once the first milestone is reached, it’s no longer about defining success, it’s about refining it, and how you’re going to measure it.

Becoming Data Driven ! andrew.pearlman@sourcebits.com @adrenalytics Don’t write reports, answer questions Provide actionable data to all Empower analysts to explore Measure success against benchmarks

Two Key Partners ! andrew.pearlman@sourcebits.com @adrenalytics Analytics Marketing Events with context (parameters), co-horting, and segmenting make up the backbone of your data. Click attribution, ROI of traffic buys, and fraud prevention

! andrew.pearlman@sourcebits.com @adrenalytics Analytics Providers

! andrew.pearlman@sourcebits.com @adrenalytics Marketing Analytics

Know your questions Pick the right parters Integrate on day 1 Set goals & share wins Refine Success! ! andrew.pearlman@sourcebits.com @adrenalytics Implementing a Plan

Contact Us ! andrew.pearlman@sourcebits.com @adrenalytics Sourcebits offers robust analytics planning and integration for our clients. We also can develop data-driven user acquisition campaigns. Questions? Contact us at http://www.sourcebits.com/

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