Published on March 10, 2014
Reﬁning Mobile App Success: ! email@example.com @adrenalytics Andrew Pearlman, UA & Analytics
How do you Deﬁne Success? ! firstname.lastname@example.org @adrenalytics ! What does a successful launch look like to you? Does it mean 100,000 installs, $10,000 a day, a positive ROI, 5 star reviews, high engagement, a 40% retention rate, all of the above?
Deﬁne Reﬁne Success ! email@example.com @adrenalytics What a great launch! Now, let’s get started... Once the ﬁrst milestone is reached, it’s no longer about deﬁning success, it’s about reﬁning it, and how you’re going to measure it.
Becoming Data Driven ! firstname.lastname@example.org @adrenalytics Don’t write reports, answer questions Provide actionable data to all Empower analysts to explore Measure success against benchmarks
Two Key Partners ! email@example.com @adrenalytics Analytics Marketing Events with context (parameters), co-horting, and segmenting make up the backbone of your data. Click attribution, ROI of trafﬁc buys, and fraud prevention
! firstname.lastname@example.org @adrenalytics Analytics Providers
! email@example.com @adrenalytics Marketing Analytics
Know your questions Pick the right parters Integrate on day 1 Set goals & share wins Reﬁne Success! ! firstname.lastname@example.org @adrenalytics Implementing a Plan
Contact Us ! email@example.com @adrenalytics Sourcebits offers robust analytics planning and integration for our clients. We also can develop data-driven user acquisition campaigns. Questions? Contact us at http://www.sourcebits.com/
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