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Information about Reebok.itp

Published on June 27, 2014

Author: saikumarchiluka



Reebok Details.



HISTORY:  Reebok International Limited was founded in 1895 in Bolton, Lancashire, England. It has been a subsidiary of the German group Adidas since 2005,and is a producer of athletic shoes, clothing, and accessories.  The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle.


S W O T ANALYSIS:  Strength:  Reebok is amongst the top 3 largest seller of athletic footwear and athletic apparel in the world.  Reebok brings out the perfect combination of technology and fitness each year in its products.

 The brand has been endorsed by many sports stars and movie celebs globally  Reebok operates through a network of Department stores, Sporting goods, Specialty retailers, Company-owned stores, Licensees thus having a better reach.  Reebok sponsors international teams, clubs, players from all sports like football, cricket, basketball, motorsport, etc.

 3. Products are made not only in the premium range but also in mid-range.  4. The reebok value store targets lower income groups thus categorizing its products for each class of society.

WEAKNESS:  1.The brand faces tough problem from fake and duplicate sales  2. Being a popular brand means any controversy affects brand image considerably

OPPORTUNITY:  1. Reebok can expand its kids section.  2. Lifestyle section can be expanded and can be given more focus.  3. More tie-ups with sports academies and schools worldwide

THREATS:  1. Competition by Chinese market can be perceived as a threat.  2. Fluctuating international currencies can mean losses to the company.

COMPETITORS:  1.Nike  2. Puma  3. New Balance

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