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Redd Orb - Creative, Event, Brand Management - Company Pofile

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Information about Redd Orb - Creative, Event, Brand Management - Company Pofile
Marketing

Published on February 25, 2014

Author: sandynaidu1

Source: slideshare.net

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Redd Orb - Creative, Event, Brand Management - Company Profile - March 2014
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Company overview 1 ................................................................................................................................. Event greening 2 ................................................................................................................................. ROI measurement & reporting 2 ............................................................................................................................... Our approach 3 ................................................................................................................................. Event production 4 ................................................................................................................................. Incentives 4 ................................................................................................................................. Conferences 5 ................................................................................................................................. Brand management 5 ................................................................................................................................. Why choose us 6 ................................................................................................................................. Contact us 6 ................................................................................................................................. Redd Orb is one of South Africa’s top creative, event and brand management companies. We fulfil the dreams of those that we serve, beyond expectations. This is achieved by understanding and defining your dynamic needs and applying strategic, sustainable and value based solutions to address those needs. Contents Sandy Naidu CA(SA) CEO

Our mission? To create exceptional value by transcending Business into the infinite dimension. We are all about radically altering and going beyond the status quo. Our focus is on determined innovation i.e. the creation and actual- isation of breakthroughs that revolutionise Business. We are risk takers and embrace creative disruptions by changing the rules of the game. We seek opportunities to deliver bespoke solutions that encompass multiple sensory dimensions and that promote best practice procedures. We are serious about people, culture and most importantly having fun in everything that we do. We embrace a learning infused culture that promotes the development and growth of our people. We encourage them to actualise their life’s purpose and to awaken the superhero within. We are Cultural Creatives that embrace sustainable, green and equitable business practices. We realise oneness with divinity and the interconnectivity of business, people and the planet. Creating value for humanity forms part of our core business strategy. We achieve this through self-less service to society and the betterment of the lives of those that are less fortunate. This enables us to play our part in uplifting humanity and moving the human race forward. We achieve business success through collaborations and by creating strategic alliance partnerships. We have established partnerships with various industry leaders and are able to embrace connected brilliance and thinking in the solutions that we provide. Company overview Our people are specialists in their respective fields and have the skills, competence and experience required to get the job done. Together with our strategic alliance partners, they make up the multidisciplinary project teams that are able to deliver innovative, creative and efficient solutions. Our values are rooted in the souls of all our people and are based on faith, confidence and strong moral foundations. We live by the following values statement: Fulfilling Dreams through Creativity, Connections, People and Excellence 1 We have B-BBEE Status of Level 3 contributor and a B-BBEE procurement recognition of 110%.

We have implemented an event greening policy that promotes resource efficiency and sustainable business practices. This policy is based on a frame- work that incorporates social, environmental and economically responsible decision making throughout the event management lifecycle. This policy is fully integrated into our business model and has been subscribed by all relevant stakeholders. Our main focus is to create value for those that we serve. We measure this value by means of the return that is generated as a result of the solutions that we provide. We refer to this as the Return on Investment (ROI). We have developed our own internal model for measuring and calculating the ROI for all solutions that we provide. This model incorporates the following: • Financial indicators • Reputational indicators i.e. credibility, reputation etc • Stakeholder expectations • Social media data ROI measurement and reporting forms an integral part of the “Post-analysis” phase of the Redd Orb Delivery Model. It quantifies the value that is created as a result of the solutions implemented and it provides a basis on which to assess the outcome of strategic objectives.   Event greening ROI measurement & reporting Our event greening policy incorporates the following aspects: • Reduction of greenhouse gas emissions • Use of sustainable means of transport • Reduction of waste generated throughout the event management lifecycle • Energy efficiency and the use of renewable energy resources • Water conservation • Sustainable procurement of goods and services • Local economic development and job creation • Creation of economic value and educating of local communities • Biodiversity conservation • Stakeholder engagement and reporting We are true planetary citizens and take our responsibility of protecting the planet very seriously. We are all about making a long term difference and in doing so create a positive and enduring legacy.

We apply the Redd Orb Delivery model to all the solutions that we provide. This is a structured project management framework that ensures that our solutions are delivered to the highest quality and standards. Redd Orb Delivery model: Our approach 3

We specialise in the conceptualisation, design, production and staging of all corporate related events. We create insanely different experiences that en- compass multiple sensory dimensions and leave a lasting impression in the hearts and minds of all. We specialise in the following event types: • Public ceremonies and celebrations • Live concerts and festivals • Corporate events • Product launches • Brand activations and interactions • Stakeholder awareness events (roadshows, staff communications etc.) Event production We specialise in formulating incentive solutions that recognise and reward the achievements, performance and dedication of internal staff and other stakeholders. We specialise in the following incentives programs: • Employee performance incentives • Employee wellness incentives • Sales incentives • Teambuilding activities Incentives 4 Our services include, but are not limited to: • Incentive conceptualisation and design • Itinerary planning and co-ordination • Marketing, communication and PR administration • Travel and accommodation management • Incentive measurement and ROI analysis Our services include, but are not limited to: • Creative conceptualisation and design • RSVP and guest logistics management • Venue sourcing including space design and planning • Décor design and implementation • Travel and accommodation management • Sponsorship activation and oversight • Marketing, communication and PR administration • Entertainment sourcing and co-ordination • Lighting design and production • Sound design and engineering • Technical production oversight • Stage/set design and rigging • Gifts and promotional merchandising

We specialise in overall management of conferences, seminars, workshops and symposia. We focus on creating the right balance between business and leisure, thus maximising the delegate experience. Conferences Brand management We specialise in the design, creation and management of brands. Our solutions are turnkey and range from brand strategy and design through to execution and management. We focus on building brands that: • Offer a superior value proposition • Deliver superior value • Maintain a relationship with customers • Create trust between the customer, the society and the brand 5 Our services include, but are not limited to: • Theme conceptualisation and design • Travel and accommodation co-ordination • Venue sourcing including space design and planning • On-site co-ordination and logistics management • Exhibition co-ordination • Registration and delegate administration • Communication management • Co-ordination of speakers, themes, tours and entertainment • Conference marketing and promotion • Local sight-seeing, day excursions and tours management Our services include, but are not limited to: • Brand strategy development • Communication, media and marketing strategy development • Brand identity conceptualisation, design and management • Brand positioning, activation and awareness management • Brand experience design and execution  

Why choose us Contact us Tel: +27 11 904 3114 +27 82 776 7080 Fax: +27 86 513 3934 Email: info@reddorb.com Website: www.reddorb.com Physical address: 9 Ysterhout Avenue, Palmridge, South Africa, 1458 Postal address: P O Box 167275, Brackendowns, 1454 Follow us on: • We create exceptional value by applying solutions that are strategically aligned to the needs of those that we serve • We employ conscious, transparent and accountable business practices that are based on the highest ethical and moral standards • We are design thinkers that deliver solutions that generate new meanings and activate diverse elements that are involved in the human experience • We apply a structured and streamlined process to solution delivery that promotes best practice procedures • We employ the latest technology and provide virtual solutions in delivering on engagement and experience • We adopt event greening principles that promote resource efficiency and sustainable business practices 6

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