Published on February 18, 2014
Recruitment trends2012/2013 @WeAreAdam www.weareadam.com London: 0207 8717 665 Manchester: 0161 359 3789
Vacancies at 15 year high Every Sector in growth Perm jobs month on month increase since October 2012 Trends Employment confidence increasing Hiring intentions improving temp & Perm 65% of employers will increase their perm headcount in the next three months
Economy grew by 1.9% in 2013 and forecast 2.5% in 2014 Record Employment – even with economy not back to 2008 levels Unemployment – Falling from 7.7 in August to 7.1 % UK Labour Market Youth unemployment and long term unemployment still too high Skills and talent shortages, worsening in many sectors, especially digital Perm starting Salaries rising Immigration, living costs and productivity the key issues
INDUSTRY TURNOVER (£BILLION) Recruitment Industry Turnover TEMPORARY/CONTRACT PERMANENT 24.1 2.4
Annual figures per consultant (permanent roles) Average value of sales per consultant is £83,955 Below the pre-recession peak of £96,954 Average number of placements are 21
Deep expertise in their niche The mould for an ‘inch wide, miles deep’ consultant Know where the talent is Candidate centric model Use content to attract candidates Highly effective use of social media Have global reach Possibility of margin growth Consultants are true consultants
Often in the contingent labour market Low margins / high volumes The mould for a ‘low cost operator’ consultant Compete on compliance – process heavy Excellent at winning tenders / PSL Use economy of scale to create value Growth via acquisition May often go through intermediaries Consultants are operators
Branch model with regional focus Generalists – temps and perm The mould for a ‘traditional plus’ consultant Full service model Often do commercial / office/ industrial + Focus on SME’s – lots of eggs in lots of baskets + Relentless focus at avoiding intermediaries / PSL + Defend margins – via relationships + Consolidate on to one site + Offer clients onsite offering
Relationship oriented The essentials of todays modern recruiter Long term view – take time to get to know client Responsive, available Anticipate issues and offer solutions Not cheap but takes long term commercial view It’s all about Trust!
The essentials of todays modern recruiter (Part II) Market knowledge Aware of Industry/sector issues and impact on talent Knowledge of key players and who is up and coming Up to date with trends in talent, compensation and new processes/business models. Become respected
Mobile Recruitment and the future..
The New Age .
88% of UK Job Seekers have used a mobile device to search for jobs in the last year Google Consumer Survey 2013 “If you have a social strategy you need a mobile strategy” So what’s the deal with mobile? LinkedIn mobile traffic has increased by 30% since 2011 1/3 of job views are from a mobile device The big advantage is privacy, removing the awkwardness of fielding calls from recruiters at work
SMS system-Job alerts, arranging interviews, next payroll date Instant Messaging? (Grew 203% in 2013) Where would I start with mobile? Re-design job alerts for mobile devices Share content that is image heavy Make applying on LinkedIn easy Ensure ‘Social Sharing’ is an easy process with your content
13M+ BELGIUM 5M+ 2M+ FRANCE SPAIN TURKEY 6M+ 1M+ 1M+ ITALY CANADA 1M+ NETHERLANDS 7M+ 9M+ 4M+ UNITED KINGDOM SWEDEN DENMARK 93M+ Social Media and Job Search UNITED STATES OF AMERICA 1M+ 16M+ 24M+ 1M+ UNITED ARAB EMIRATES 2M+ INDONESIA PHILIPPINES 1M+ MALAYSIA INDIA 2M+ 1M+ SAUDI ARABIA SINGAPORE BRAZIL 5M+ AUSTRALIA 3M+ 277M+ 1M+ SOUTH AFRICA NEW ZEALAND Members worldwide +2 New members per second
Twitter is currently growing faster than LinkedIn Engagement increases for ‘Tweets’ under 100 characters, essentially keep any posts or briefs “short and sweet” Getting the most out of social 70% Job adverts are read on a mobile device- make sure there isn’t a plethora of text and definitely have a clear cut call to action Post jobs regularly in groups on LinkedIn Make sure all your job postings on social media have a LINK, but then again don’t cram all the text in , there is an 86% increase in interest with links Asking for shares on your posts can lead to 23x more engagement Specific #Hashtags help: use niches, instead of saying #Job, put something like #DigitalManagerManc or #FMCG
Adam’s reports We’ve recently started releasing data driven reports which give insights into various modern trends, click on the links below to take a look Social Media & The Law Digital Jobs: Manchester vs London Employee Engagement
Sources adapted from #RLCon Adam are a Sources Reports can be found on www.weareadam.com/blog.aspx Special thanks to Capita, Amaze and LinkedIn
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