Published on April 22, 2014
Talent Solutions ©2014 LinkedIn Corporation. All Rights Reserved. Recruiting the Best Talent on LinkedIn Fouad Nakhle KSA Territory Manager LinkedIn
TALENT SOLUTIONS Agenda Introduction to LinkedIn Build a Recruiting Profile Find and Engage the Best Talent Q&A
Connect the world’s professionals to make them more productive and successful Our mission Creating Economic Opportunity for Every Professional Our vision
TALENT SOLUTIONS Creating economic opportunity 3,300M+ Worldwide Professionals 640M+ LinkedIn Members 300M+ >2+ new Members per second Worldwide Workforce
TALENT SOLUTIONS A few numbers you should know MENA members +10M UAE members +1M KSA members +1M
TALENT SOLUTIONS Why Members Come To LinkedIn Everywhere Work wherever our members work The professional profile of record Identity Connect all of the world's professionals Networks Knowledge The definitive professional publishing platform
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your LinkedIn Profile 7 Profile Picture Headline Public URL Recent Activity Summary Experience Causes you support Skills Education & Additional Info Recommendations Connections Groups you’ve joined What you Follow
TALENT SOLUTIONS You can build content
TALENT SOLUTIONS Personalised homepage
TALENT SOLUTIONS 80% of professionals today are passive candidates Active Candidates Work on their job search - Search job boards - Seek out many opportunities Passive Candidates Work on doing their jobs better - Develop networks - Only listen to the right opportunities 11 20% Active 80% Passive 300m+ Members worldwide
Some LinkedIn Clients - MENA
TALENT SOLUTIONS Three core components work together to drive recruiting effectiveness Proactive Sourcing Automated Engagement Strategic Sourcing and Pipelining Metrics and Analytics Personalized Job Targeting Talent Brand Development 13
Employer Branding & Online Presence on LinkedIn
LINKEDIN INSIGHTS 15 When candidates research your company today, they miss your talent brand
LINKEDIN INSIGHTS Engage them with your branding and targeted jobs
17 Showcase what it’s like to work for your company
18 Adapt the content to your audience
Everyone of you is a Talent Ambassador
LINKEDIN INSIGHTS20 The number one activity on LinkedIn is checking other people’s profiles
LINKEDIN INSIGHTS21 Sample Profile Ads Personalize your Ad
LINKEDIN INSIGHTS22 Sample Profile Ads Showcase your brand
LINKEDIN INSIGHTS23 Sample Profile Ads Own the ad space on all your employees’ profiles
LinkedIn Jobs Network
TALENT SOLUTIONS Job targeting begins right on the homepage 25 SAUDIA Marketing Director flydubai Etihad Airways Communications Manager Senior Marketing Manager Karim Your ideal passive candidate Marketing Manager
TALENT SOLUTIONS Tailor your jobs to your audience 26
Find the right candidates
TALENT SOLUTIONS 28 Proactive Recruiting on LinkedIn
TALENT SOLUTIONS Unlimited Access To The LinkedIn Network 300 Million Members Keyword matching Boolean search string 20 search filters
TALENT SOLUTIONS 30 Measure your ROI
TALENT SOLUTIONS Look at your Talent Flow
TALENT SOLUTIONS Top Viewer Companies Top Job Functions Visitors to Employees’ Profiles
TALENT SOLUTIONS CCC integrates LinkedIn in their new recruitment process Objectives Move from a reactive to a proactive recruitment process Find quality talent and retain existent talent within the company Raise their employer branding and position themselves as best employer in the region Solution Complete integration of LinkedIn in the company’s new internal recruitment process, iRecruit Reach high quality candidates through Recruiter and job slots Create a LinkedIn Career Page and grow their employer brand, as well as their followers Results With a Talent Brand Index score of 30%, CCC ranks number one amongst its peers Record time to hire of 2 days for a critical role of a Mechanical Construction Manager Significant reduction of time to hire and cost per hire
TALENT SOLUTIONS LinkedIn helps Aujan Coca-Cola Beverages Company recruit senior level roles Objectives Finding the right candidates according to the different culture and processes in each country Building a talent pipeline and long term strategy Increasing the HR team’s efficiency by reducing time to hire and cost per hire Solution Implemented the full LinkedIn Solution: Recruiter, WWU, Jobs, Career Page Find top candidates for hard-to – hire positions across GCC Grow ACCBC’s employer brand and acquire more followers to their LinkedIn Company Page Results ACCBC’s Company Page on LinkedIn reached 8K+ followers in only 2 years In 2013, 25% of ACCBC’s senior hires came through LinkedIn Reduction in agency spend from 70% to 30% in 3 years, LinkedIn playing a crucial part in it 22% reduction in the average cost per hire in the last year thanks to LinkedIn “LinkedIn is the main tool we have used for senior level recruitment. I am a big fan, and we have embraced LinkedIn all along in our recruitment strategy.” MASOUD GOLSHANI-SHIRAZI, Vice-President of Human Resources Aujan
TALENT SOLUTIONS Questions?
TALENT SOLUTIONS Additional resources InMap builder: http://inmaps.linkedinlabs.com LinkedIn Talent Solutions home: http://talent.linkedin.com/ Talent Solutions blog: http://talent.linkedin.com/blog/ Slideshare Channel: http://www.slideshare.net/linkedin-talent-solutions Follow us on Twitter: @hireonlinkedin 36
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