advertisement

Recruiting Passive Talent

0 %
100 %
advertisement
Information about Recruiting Passive Talent

Published on February 27, 2014

Author: linkedineurope

Source: slideshare.net

Description

This presentation is from a recent LinkedIn Day we held in the UK on recruiting passive talent and how the recruiting industry has changed.
advertisement

Strategic Recruitment Leadership Is Your Organisation Keeping Pace? ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

1 Fish in a bigger pond Think Differently 3 Better tools 2

Engaging the BEST talent, not just active job seekers 20% Semi-active & active 80% Passive & Super-Passive ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 7

Unemployment rate for in-demand skills National Avg. 7.6% 1.7% 1.9% 2.3% 1% .4% Biomed. Engineers .6% Petroleum Engineers Real Estate Insurance Computer Appraisers Underwriters Hardware Financial Analysts Source: http://online.wsj.com/article/SB10001424127887323936804578229873392511426.html ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 8

933 On LinkedIn in Edinburgh Project Manager

Not all RECRUITING CHALLENGES ROLES are equal

Difficult to find/hire High demand/low supply Diversity of impact Adequate vs. star ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 13

Difficult to find/hire High demand/low supply Increased Quality + Reduced Time + Reduced Cost BIG IMPACT Diversity of impact Adequate vs. star ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 14

Identity Insights Everywhere Connect, find, and be found Be great at what you do Work wherever our members work ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 16

Increasingly integral to the life of today’s professional ! ! ! ! ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 17

Where do you spend your time? 24% 22% 19% 16% 10% 6% 4% 6% 10% 3% 5% 6% 2% 7% 12% Screening/ interviewing applicants Posting jobs Pipelining talent Employer branding Social recruiting Two years ago Source: LinkedIn survey of 272 recruiting leaders in North America, February 2013 ©2013 LinkedIn Corporation. All Rights Reserved. Currently Two years from now TALENT SOLUTIONS 18

NEW MINDSETS for today’s recruitment opportunities

“Hiring the best person available for a position, rather than the best person who applies to a job posting, requires a different type of recruiter and a different type of recruiting process.” Lou Adler CEO Adler Group

1 6 2 1 Career Opportunities NOT Job Descriptions 5 3 4

Careers are a lot like shoes Preferences differ, and fit is extremely important

A different target… Active Candidates Passive Candidates  Regularly visit job boards & career sites  Don’t visit job boards or career sites  Have a current resume  Don’t have current resumes  Eager to read job descriptions  Unlikely to read a standard job description  Likely to apply for a variety of positions ©2013 LinkedIn Corporation. All Rights Reserved.  Likely will listen to the right opportunity TALENT SOLUTIONS 23

…Requires a whole different approach ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 24

Career Opportunities NOT Job Descriptions 1 6 2 Recruiting IS Marketing 5 3 4

Great recruiters think about jobs the way marketers think about products Strong brands move people toward purchase long before they enter the store ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 26

Do you think people treat CAREER DECISIONS any less seriously?

Source: http://www.mckinsey.com/insights/leading_in_the_21st_century/how_leaders_kill_meaning_at_work ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 28

The most engaged employees They are proud to tell others where they work motivated by a sense of pride  They care deeply about the future of the organisation  They are inspired by company leadership and by those they work with are 29

Large company or small, every recruiter should think like a marketer Bold, memorable visuals with lively colors Arresting copy that grabs the reader Multiple page versions highly targeted to visiting talent Focus on employees through videos and quotes that emphasize culture ©2013 LinkedIn Corporation. All Rights Reserved. Custom Ads with a branded look TALENT SOLUTIONS 31

32

Talent leaders know that brand matters % 83 Say employer brand has significant impact on ability to hire great talent ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 33

Employer brand investment is rising Spent More 51 “Did you spend more, less or the same on Employer brand in 2012 compared to 2011?” 9 Spent Same 41 Spent Less ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 34

A Strong Talent Brand Is… ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 35

Awareness Engagement Employer of choice Authenticity Dialogue Culture Consistency

“Recruiters’ 10 years from now will be preoccupied with marketing, PR, community building, and employment branding. The ‘War for Talent’ will be a ‘War of Relationship Marketing’.” Matthew Jeffery Global Head of Talent Strategy & Innovation HR Talent Acquisition, SAP UK Ltd.

Career Opportunities NOT Job Descriptions 1 6 2 3 Recruiting IS Sales 5 4 Recruiting IS Marketing

great SALES PEOPLE RECRUITERS are always selling are always recruiting

Sales people… Great recruiters do too ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

A Sales Mindset Structure Culture Individual Organization Team ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 41

Sales teams measure lots of things, but they MANAGE on the few measures that move THE BUSINESS FORWARD

The sales funnel Qualified Prospects Solution Overviews Proposals SOLD! ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 43

The recruiting funnel is no different Qualified Profiles Interested Responses Interviews Hires ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 44

Regardless of organization size Qualified Profiles Interested Responses Interviews Hires ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 45

“Talent acquisition will be run much more like sales organizations and business partners than HR organizations, with incentives in place beyond just “hires” that measure retention and impact.” Ed Nathanson Head of Talent Acquisition Rapid7

Career Opportunities NOT Job Descriptions 1 2 6 Recruiting IS Marketing 3 Recruiting IS Sales 4 Every Employee IS An Ambassador 5

Every employee a hub Me Every profile view AN OPPORTUNITY ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 48

Lead by example The anatomy of a well-branded recruiting profile Descriptive headline That goes beyond the title Engaging, friendly picture Who wouldn‘t want to work with Stacy? OTHER FEATURES WE LIKE Links to branded destinations • • • Core skills, endorsed by her network Volunteer experiences Just enough on prior positions to build credibility Killer summary Written in the first person, oozing with passion. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Roll it Out

Warming up passive talent High Moderate Low ©2013 LinkedIn Corporation. All Rights Reserved. Very High Extreme TALENT SOLUTIONS 51

Career Opportunities NOT Job Descriptions 1 2 Recruiting IS Marketing 3 6 Recruiting IS Sales 5 Harness the POWER of Data 4 Every employee IS an ambassador

Do your hiring managers want you to find this little guy? Do you use data to make conversation MORE productive? ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 53

If you measure it, you can manage it Recruitment is an art, but you can use science to bring out the best in your artists Test Share Communicate different approaches when reaching out to passive talent best practices with your peers Success throughout the organization ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 54

Career Opportunities NOT Job Descriptions 1 2 Recruiting IS Marketing 3 Recruiting IS Sales 6 Be STRATEGIC Harness the POWER of data 5 4 Every employee IS an ambassador

Elevating the recruiting function Strategic Foundational Developing True strategic leadership Success metrics Talent data guides business strategy Traditional Defined employer value proposition Employees as talent brand ambassadors Powerful talent brand Employer of choice Reactive Start from zero Some social recruiting Building awareness Targeted engagement Continuous multichannel engagement Post and pray Agency reliance Early shift toward passive talent Strong sourcing capabilities Continuous pipelining ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 56

Elevating the recruiting function Strategic Foundational Success metrics Talent data guides business strategy Data Developing True strategic leadership Traditional Defined employer value proposition Employees as talent brand ambassadors Powerful talent brand Employer of choice Branding Reactive Start from zero Some social recruiting Building awareness Targeted engagement Continuous multichannel engagement Engaging Post and pray Agency reliance Early shift toward passive talent Strong sourcing capabilities Continuous pipelining Sourcing ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 57

Strategic Metrics Brand Traditional Where do Foundational you want True strategic leadership to be? Talent data guides Where is your Developing Success metrics business strategy organization World class marketing Defined employer Employees as talent today?proposition of talent brand value brand ambassadors Post-and-pray Job board and social recruiting Targeted engagement Engage everywhere, including mobile Jobs Agency reliance, reactive Early emphasis on passive talent Sourcing excellence, team-wide pipelining Internal and external talent engagement Sourcing ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 58

Career Opportunities NOT Job Descriptions 1 Be STRATEGIC 2 Recruiting IS Marketing 3 6 Recruiting IS Sales 6 Steps to Passive Talent Recruiting Excellence Harness the POWER of data 5 4 Every employee IS an ambassador

Better Tools

LinkedIn Core Solution Personalized Job Targeting Talent Brand Development Strategic Sourcing The right job, in front of the right people, even when they aren’t looking. Leverage your authentic brand to improve applicant quality and quantity. Find your ideal candidates and engage them, quickly and easily. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 61

Target candidates with the most relevant jobs % 50 Of all applications for jobs on LinkedIn come from JYMBII ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Showcase your talent brand on LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Showcase your talent brand on LinkedIn Jim Young Account Executive, xyzCo San Francisco Bay Area | Software Current xyzCo, Account Excecutive Previous Acme System, Associate Account Executive Education San Jose University Picture Yourself at xyzCo Addison Augusto Sr. Account Executive xyzCo– San Francisco, CA Eric Robertson Product Manager at xyzCo ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Talent Brand ROI $ % 50 Savings in cost per hire is associated with a strong employer brand Companies with stronger employer brand have 28% lower turn-over rates than companies with weaker employer brands Source: LinkedIn Survey, 2010, 2250 Responses ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 65

Find and engage your ideal candidates ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Find and engage your ideal candidates ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

A virtuous cycle of recruitment excellence Strategic Sourcing Talent Brand Development ©2013 LinkedIn Corporation. All Rights Reserved. Personalized Job Targeting TALENT SOLUTIONS 69

Add a comment

Related pages

Recruiting Active vs. Passive Candidates | LinkedIn Talent ...

In the recruitment space, we're constantly hearing about active versus passive candidates and, to complicate things further, passive candidates aren’t ...
Read more

Recruiting Passive Talent in Today's Competitive Market ...

Recruiting Passive Talent in Today's Competitive Market- @ShravanGoli at Talent42 [Dice] Dice. Subscribe Subscribed Unsubscribe 11,775 11K ...
Read more

10 Ideas for Effectively Recruiting Passive Candidates ...

I’m on a kick to come up with 10 ideas to solve any problem. I was reintroduced to this brainstorming technique by James and Claudia Altucher ...
Read more

The Key to Passive Recruiting: Finding Stars In a Large ...

The Key to Passive Recruiting: Finding Stars In a Large ... Passive talent takes 3-5 times longer to develop into qualified candidates than active ...
Read more

Passive Talent Is So Obsolete [infographic] - Friday ...

Passive Talent Is So Obsolete [infographic] – Friday Distraction. ... I would probably lead my Recruitment Strategy with a more targeted approach.
Read more

Is Passive Talent Better Than Active Job Seekers?

Like this article? Subscribe today! We also offer tons of free eBooks on career and recruiting topics - check out Get a Better Job the Right Way and Why It ...
Read more

Actively Recruiting Passive Candidates - Zenith Talent

As the battle for exceptional talent intensifies, staffing professionals are deploying bolder and more creative candidate recruiting strategies.
Read more

Talon Recruitment

Talon Recruitment has developed an innovative talent acquisition model that combines the best attributes of hourly, ... Recruiting passive talent.
Read more

Passive Talent | LinkedIn

View 2860 Passive Talent posts, presentations, experts, and more. Get the professional knowledge you need on LinkedIn.
Read more