Rebecca Demmellash

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Information about Rebecca Demmellash

Published on March 16, 2016

Author: RebeccaDemmellash


1. Rebecca Demmellash Education Volunteer Communications Sept ‘12 - Present Sept ‘13 - Dec ’13 Feb ‘15 - Sept ’15 Boston University, Class of 2016 College of Communications, Focus in Advertising, Sociology concentrationBoston, MA New York City, NY London, UK 4A’s Multicultural Advertising Internship Program Fellow Strategy Intern at BBDO, Participated in weekly 4A’s seminars, Semi-finalist in project with Wieden & Kennedy x Nike Boston University London, Study Abroad Explored new cultures, became comfortable with being uncomfortable, developed time management skills May ‘14 - Aug ’14 Jan ‘15 - May ’15 June ‘15 - Sept ’15 Boston, MA New York City, NY Boston, MA Berklee College of Music Communications Intern | Office of Education Outreach AdLab Boston University Account Planner | American Apparel Account BBDO Worldwide Brand Planning Intern | Mars Chocolate Account Prepared decks with research/insights on Mars Chocolate target audience Wrote thought-piece on how to evaluate user-generated content ideas for account team Gathered insights on target audience through surveys, focus groups and in-depth interviews Developed a strategic plan for the brand to better target millenials Planned and monitered social media engagement, coordinated filming sessions Helped develop alumni network, executed ideas among several departments Jan ‘14 - May ’14 Boston, MA Mullen Lowe Social Influence Intern | Mass Mutual Account Evaluated media coverage, developed content for client’s social media Gained proficency with Cision Point, Compete and Burrelles-Luce for acquiring media data Jan ‘15 - Present Boston, MA Conover Tuttle Pace | Brand Management Intern Compile research and competitive analysis reports for new business prospects Work with digital team to develop and implement new websites and projects for clients Sonsie Server | Fine Dining Cultivated team work & hospitality skills and learned to be very efficient under pressure Developed long-standing relationships with customers May ‘13 - Present Boston, MA Work Boston, MA Activities & Interests African Students Organization | Vice President Berklee City Music | Vocalist Courageous Dialogues | Thought Curator Poetry & Jazz | Enthusiast & Performer Skills Technology: Competent in Microsoft Office, Social Media, Adobe Creative Suite Music: Proficient in music theory and experienced vocal performer Language: Trilingual - Fluent in Amharic, proficient in Spanish Personal: Strong public speaker, organized, punctual, adaptable Berklee City Music Program | Mentor Mentored underserved youth from the Boston/Greater Boston area in performance skills Help coordinate and conduct programming such as recitals and master classes Oct ‘12 - Present Cell: 617 818 7879

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