Realized Gains*: Search Advertising that Pays Dividends this Tax Season

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Information about Realized Gains*: Search Advertising that Pays Dividends this Tax Season

Published on December 3, 2013

Author: bingads



Tax season is increasingly a digital season. With electronic filing of taxes projected to grow at an annual rate of 22 percent through 2018, these trends make digital advertising a great way to reach potential customers who are actively researching tax-preparing options. Bing connects advertisers to customers when they’re actively seeking tax-related information. In fact, comScore reveals that when compared to Google, searchers on the Yahoo Bing Network are more likely to searched for and own personal finance/tax software.1 That means tax advertisers can present their services to these ‘hand-raisers’ in the critical moments when consumers are evaluating their options. Check out our insights to help you prepare for search advertising returns this tax season.

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