Real-time social engagement at the Social Speakeasy

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Information about Real-time social engagement at the Social Speakeasy
Social Media

Published on February 18, 2014

Author: IFslideshares

Source: slideshare.net

Description

Key to any effective social media strategy is the ability to monitor what people are saying about your brand across social networks, blogs and forums. There’s a wealth of data available at your fingertips – the challenge is how best to turn that collated data into real-time actions. Here, guest speaker Jerry Daykin shares his insights on real-time social engagement at immediate future's Social Speakeasy event.

Real-time Social Engagement Social Speakeasy Presentation from Jerry Daykin, Social Media Marketing Manager at Mondelez International

At the immediate future Social Speakeasy brands talk* to brands about social media challenges and successes. And sometimes share a few war stories. Everyone at the Speakeasy gets to meet their peers and share insights, information and best practice in social media. * [There is always a terrific guest speaker to provoke ideas and debate ; and plenty of wine and nibbles to keep the conversation flowing]

Jerry Daykin Social Media Marketing Manager at Mondelez International kicked-off the February Speakeasy. He shared his tips, experiences and examples of how to scale really big, integrating with paid media and how to change your business processes to make it work. Take a seat and enjoy Jerry’s presentation…

Real-Time Community Management Jerry Daykin, Social Media Marketing Manager @jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakEasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

Planned Everyday Campaign Always On Events Unpredictable Unplanned @jdaykin #SocialSpeakeasy Live

Real-Time = Relevant Real-Time = Reach @jdaykin #SocialSpeakeasy

Content Quantity Approvals Out of Hours Breaks Traditional Marketing Processes In/Out of House @jdaykin #SocialSpeakeasy Brand Voice & Opinion

LOOK TO GO BIGGER… @jdaykin #SocialBrands

Source: W+K / How To Fail @jdaykin #SocialSpeakeasy

Moving From A Social Funnel… X 10 Million Followers 1 Million Reached By Post 10k Actively Engage With Post 1k Enter Branded Competition

Creating A Social Megaphone Which delivers social at the scale of our business 2.5 Million UK Followers Promote Most Engaging Content With Paid Media @jdaykin #SocialSpeakeasy Leads To Millions of Interactions

Which Delivered Big Results Nearly 16 Million Reached on FB, At a 7x Average Frequency, Over 5 Million Actively Engaged

And Matching The Impact of TV In Shifting Purchase Intent Brand buzz, 6% Outdoor, 6% VOD, 8% Word of Mouth (Includes Twitter), 21% Point of Sale, 10% TV, 20% Gooless Promotion, 11% Facebook, 18% @jdaykin #SocialSpeakeasy

Guided By 5 Million Engagements @jdaykin #SocialBrands

To Places We Never Expected @jdaykin #SocialBrands

GUARANTEE SCALE @jdaykin #SocialSpeakeasy

WITH REAL TIME PAID MEDIA @jdaykin #SocialSpeakeasy

Real-Time Community Management Jerry Daykin, Social Media Marketing Manager @jdaykin #SocialSpeakeasy

Join us at the next Social Speakeasy Just ping us at:

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