Ready, Set, DIE! Sponsorship Deck 2014

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Information about Ready, Set, DIE! Sponsorship Deck 2014
Investor Relations

Published on February 19, 2014

Author: JPRichards



Zombies Virus Spreading Across Ontario Help Your Company Thrive…

Hello Apocalypse Partner,

The looming apocalypse is the perfect chance to leverage all three of 2014’s hottest consumer engagement trends:
1. Zombies (a $5 billion industry)
2. Obstacle courses (Tough Mudder phenomena)
3. Fan conventions (ComicCon)

It’s human survivors against zombies hordes this Spring through Fall 2014 as Ready, Set, DIE! (formerly The Running Dead) ramps up for a seven city, 5K obstacle course and zombie festival event series with a projected 39,000 in attendance!

Sound interesting?

Download our sponsorship package or contact us for more info because we’ve looking for apocalypse partners!

More than just putting up your logo…

With 900,000 plus media impressions in 2013 sponsors have the chance to be a part of the runaway hit event that captured the attention of genre fans and runners of all ages.
In addition to signage, as a sponsor you will have the opportunity to directly engage participants with:

1. Deep integration at obstacle course level: Your brand becomes a physical part of the game-like obstacle experience with humans and zombies interacting with your brand designed to highlight product features and benefits.

Your brand can have a spot on our hot new mobile app, available on all mobile devices, in game, and out, immediate push notifications bring your offers and messaging right to the dead and undead to see.

At our inaugural event, we trained over 1,000 people in 3 Step CPR with our integrated Heart & Stroke Foundation obstacle, which allowed humans to earn new lives! We were able to raise funds for the charity at the same time and help save a real life in the future.

Please download our sponsorship package that highlights the value for your company in participating, and why we are confident Ready, Set, DIE! will positively impact and meet your brand’s marketing objectives for 2014.

The Apocalypse is coming. Which side are you on? Contact us to discuss the opportunity further. Thank you for your consideration.


HOW READY, SET, DIE! WORKS 5K + 13 Obstacles SURVIVORS Run ZOMBIES Chase Thrilling Memories Go to ZombieFest Ready, Set, DIE! is a fun and friendly experiential fitness event, bringing friends and families of all fitness levels together to participate in a zombie 5K physical, survival, and team building obstacle course.

WHO PARTICIPATES 59% 41% MALE FEMALE 18 to 34 years old Our Enthusiastic Fans: • • • • Young Professionals 25 - 34 University Students 18 - 24 Mature Professionals 35 - 44 Urban & Suburban Families Passionately Interested In: • Zombie movies, The Walking Dead, and all things zombie • Road/trail running, obstacle courses, or maybe only running for their lives! • Unique bonding event to bring their friends and family together • Doing awesome experiences to humbly brag about!


“The most unique and engaging charity event I have covered. They have found a fun, active and spooky way to get the community together.” Justine Lewkowicz Reporter, Anchor Newstalk 1010

PRESS 900k+ Media Impressions 110+ Broadcast stories 100+ Print mentions 120+ Internet mentions Click to Play

2013 GROUND ZERO 1Toronto Event in 600+ 6.2k+ Facebook Likes 15.5k+ Performed CPR Website Visitors 1.5k+ Attendance 900k+ Media Impressions On October 27, 2013 a mysterious zombie virus spread across Toronto making Riverdale Park ground zero for zombie apocalypse involving 1,500 Torontonians!

2014 PROJECTED PANDEMDIC 7Ontario Events in 23.2k+ 164k+ Facebook Likes 390k+ Performed CPR &AEDs Website Visitors 39k+ Attendance 5.4m+ Media Impressions Commencing May 31st 2014, ~39,000 people are expected to participate in a zombie obstacle course and festival series across Ontario.

IDENTIFIED INFECTION SITES Toronto EXPECTED PARTICIPANTS May 31, 2014 5,000 Mississauga Jun 21, 2014 3,500 1,750 Hamilton Jul 12, 2014 3,500 1,750 Ottawa Jul 26, 2014 5,000 2,500 KW Region Sep 20, 2014 2,000 1,000 London Oct 04, 2014 2,000 1,000 Toronto Oct 25, 2014 5,000 2,500 26,000 13,000 LOCATIONS Total DATES EXPECTED SPECTATORS 2,500

$129,500 Fundraising Goal. Through a combination of ticket sales, donations, team fundraising, and raffles. 26,200 to Perform CPR & Use AEDs. All of our Survivors (runners) go through our “1, 2, 3, I Undead Thee” deeply-integrated CPR obstacle in which they perform “handsonly CPR™ 3 Step CPR”. Our first event we successfully had 600+ participants learn the 3 Step CPR approach. This year our goal is to 26,200+ in 2014.

“We had fun, got fit, and raised awareness and funds for life saving research.” Enza Ruscillo Manager Community Heart & Stroke Foundation


“Was so much fun! Top 5 event this year and with Cliff Bar I go to over 100 running events annually.” Michelle Clarke Cliff Bar Sponsorship Rep & Passionate Runner

Through advertising, public relations, event presence, and our mobile app, Ready, Set, DIE! provides a unique opportunity to: + Increase brand loyalty + Drive retail traffic + Showcase new products or services + Increase sales or capture leads + Create awareness of your brand + Highlight community responsibility Forget about us just putting up your logo – although we’ll do that too - because we are dead serious about creating value for your company and meeting your marketing objectives.

2014 BRAND ACTIVATION STRUCTURE (ONTARIO LOCATIONS) OFFICIAL APOCALYPSE PARTNER - Name and logo on all printed materials Placement on all on the ground materials Branded obstacle Logo inclusion on t-shirts, websites, videos and all visuals Full social media inclusion Category exclusivity Activation space on location of events Sampling and on location promotions Precursor events participation opportunities Inclusion in all press materials RSD APP OPTIONS - RSD app banner ad for one sponsor In app sponsored game Logo placement on ticketing app Optional inclusion in monthly newsletter & emails that go to ticket purchasers Optional logo placement on print at home tickets Optional sponsor map listing Optional push notification advertising Event app integration and inclusion opportunities Optional in-app links to company profile and website

Mobile Sponsorship Opportunities Branded Tickets. Include your logo(s) or ad on digital and printed tickets. Splash Screen. Include your logo(s) on the mobile app splash page. Sponsor Map Listing. You can enjoy special placements on the heavily trafficked event map. Sponsor Game Challenges. Build a scavenger hunt around your brand. Banner Advertisements. Display banner ads throughout the app. We have our very own native app for iPhone/iPad, Android, and all other mobile devices just for our event, and it’s awesome! Sponsor our mobile event app, and highlight your brand in a variety of ways to provide your brand with more leads, exposure, and engagement.

2014 BRAND ACTIVATION STRUCTURE (ONTARIO LOCATIONS) OFFICIAL APOCALYPSE LOCATIONS PARTNER - Logo on website and t-shirt Some social media inclusion Category exclusivity option Activation space on location of events Sampling Precursor events participation opportunities Inclusion in all press materials RSD APP OPTIONS - Event app integration and inclusion opportunities - Optional in-app links to company profile and website

WE LOVE ZOMBIES THE FOUNDERS JP Richards Co-Founder & Marketing Spark Doug Bolger Co-Founder & Experience Designer Co-Founder of Booty Camp Fitness growing it to over 50,000 participates and 100 locations across Canada in 4 years. Winner of two Profit Hot 50 awards. Once a personal trainer, JP is now a serial entrepreneur and passionate about creating fun friendly fitness events. When he’s not designing exciting and engaging transformational obstacles for RSD, Doug is the Chief Learning Officer of iLearn2 the most award-winning team building company in Canada. Clients include Canadian Olympic Committee, RBC, BCE, etc.

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