Published on February 28, 2014
Reactive marketing Presented by Valentin Berlcaz and Marie Morard Students @HES-SO Sierre, Switzerland #FIG_HES
Reactive Marketing What ? Method of marketing based on the concept of react React to a particular situation, or to what your competitors are doing Must not be confused with pro-active marketing even if they are complementary
Who started the war? The war began with a masterstroke of Oreo. It happened during the Super Bowl in 2013. The brand took advantage of a power outage to develop a smart advertisement.
Some smart advertisements
Audi vs BMV : Checkmate. BMV reacted to the provocation made by Audi. They rented a billboard next to the Audi’s one. Obviously, they won the game !
Pepsi vs Coca-Cola Pepsi « attacked » Coca-Cola with an Halloween ad : « We wish you a scary Halloween » Coca-Cola took the same picture and wrote : « Everybody wants to be a hero » Epic win !
Don’t forget to react… … in a smart way !
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Reactive definition, tending to react. See more. Dictionary.com; ... Characterized by reaction. Tending to participate readily in chemical reactions.
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Proactive Vs. Reactive Marketing by Rick Suttle, Demand Media . Proactive marketing is implemented before competitor's act vs. after, as in reactive marketing.
Reactive marketing, news-jacking, piggyback-marketing or ambush marketing – there are many names thrown around to describe the techniques where brands ...
Proactive vs. Reactive Marketing for Commercial Real Estate January 27th, 2014 . The world of marketing has changed dramatically over the past 10 years or so.
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