Reactive marketing - Smart reactions

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Information about Reactive marketing - Smart reactions

Published on February 28, 2014

Author: valentinberclaz



Marekting tendance for 2014, made by two business IT students from Sierre, Valais, Suisse

Reactive marketing Presented by Valentin Berlcaz and Marie Morard Students @HES-SO Sierre, Switzerland #FIG_HES

Reactive Marketing What ? Method of marketing based on the concept of react React to a particular situation, or to what your competitors are doing Must not be confused with pro-active marketing even if they are complementary

Who started the war? The war began with a masterstroke of Oreo. It happened during the Super Bowl in 2013. The brand took advantage of a power outage to develop a smart advertisement.

Some smart advertisements

Audi vs BMV : Checkmate. BMV reacted to the provocation made by Audi. They rented a billboard next to the Audi’s one. Obviously, they won the game !

Pepsi vs Coca-Cola Pepsi « attacked » Coca-Cola with an Halloween ad : « We wish you a scary Halloween » Coca-Cola took the same picture and wrote : « Everybody wants to be a hero » Epic win !

Don’t forget to react… … in a smart way !

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