Published on February 28, 2014
Reactive marketing Presented by Valentin Berlcaz and Marie Morard Students @HES-SO Sierre, Switzerland #FIG_HES
Reactive Marketing What ? Method of marketing based on the concept of react React to a particular situation, or to what your competitors are doing Must not be confused with pro-active marketing even if they are complementary
Who started the war? The war began with a masterstroke of Oreo. It happened during the Super Bowl in 2013. The brand took advantage of a power outage to develop a smart advertisement.
Some smart advertisements
Audi vs BMV : Checkmate. BMV reacted to the provocation made by Audi. They rented a billboard next to the Audi’s one. Obviously, they won the game !
Pepsi vs Coca-Cola Pepsi « attacked » Coca-Cola with an Halloween ad : « We wish you a scary Halloween » Coca-Cola took the same picture and wrote : « Everybody wants to be a hero » Epic win !
Don’t forget to react… … in a smart way !
Brands are more invested today than ever before on curating and distributing paid,...
Marketers need to be creating and publishing original content across many differen...
As content marketing continues to increase in popularity in every industry, more m...
Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...
This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...
Welcome to REaction Marketing, a creative services agency specializing in web, identity and graphic design and development.
Big Reactions. Reaction Marketing and Promotions is an agency that designs and executes custom partnerships, ... WHO WE ARE. Big Ideas. Big Reactions.
Smart Reactive Training. 86,135 likes · 51,887 talking about this. This course is for men and woman , requires no experience and delivers an effective...
Reactive definition, tending to react. See more. Dictionary.com; ... Characterized by reaction. Tending to participate readily in chemical reactions.
social media marketing. ... get reactions. Start the process → Back to Top. boom. reactive. LLC, 5418 Dempsey Avenue, Saint Louis, MO, 63110, ...
Proactive Vs. Reactive Marketing by Rick Suttle, Demand Media . Proactive marketing is implemented before competitor's act vs. after, as in reactive marketing.
Reactive marketing, news-jacking, piggyback-marketing or ambush marketing – there are many names thrown around to describe the techniques where brands ...
Proactive vs. Reactive Marketing for Commercial Real Estate January 27th, 2014 . The world of marketing has changed dramatically over the past 10 years or so.
Reactive is a leading global digital agency, specializing in website design, digital strategy and web development. Reactive have offices in Melbourne ...
SMART DESIGNED. Our Design includes ... Q&Q-Group develops international projects for Marketing. ... Qreactive Media Headquarters; Via Torino 15, 20123, ...