Published on February 17, 2014
REACH & BroadSign “BFF’s”
The Early Days… 2005-07 The Wild West “How I got my biggest discount ever from BroadSign.” - Nov 4th, 2005
What I learned… • Networks would come and go without a strong vertical market focus, business plan and more importantly, SALES PLAN! – – Not sure that has changed over the years… Our business model was to focus on local ad sales and fund each installation. • Logmein.com was a life saver for us. (or any remote log-in software) • There wasn’t a lot of information on the digital signage industry at the time so it was really hard to gauge where you were at as a company. • There wasn’t a lot of technology differentiation in digital signage player software at the time.
REACH Overview • Darren Wercinski – CEO and Co-Founder • Marc Kline – Chief Revenue Officer & Co-Founder • About REACH – REACH is a media and local ad sales company that manages a network of 1,000 digital signage partners across the US and over 2,500 screens. • • • • • REACH will generate about $6M in sales this year, which will be about a 20% increase over last year. Our primary revenue source is local ad sales and one of our core competencies. Additional revenue streams are from our SaaS business model and National ads. This year we will sell and produce approximately 3,000 local ads. REACH has been the exclusive local ad sales partner for Life Time Fitness’s digital signage network since 2009. – REACH has 55 employees and headquartered in Minneapolis, MN • 40 are “Sales” related positions – REACH has been in business since 2005 and awarded one of Inc. Magazine’s Fastest Growing Private Companies three years in a row: 2010 (#372) , 2011 (#1,464), 2012 (#2003) and one of Minneapolis St. Paul Business Journal’s Fast 50 for 2010 (#10) and 2011 (#18). • REACH was also selected as one of the 100 Best Places to Work in Minnesota in 2012 and 2013 by Minnesota Business Magazine.
Our Formative Years…2008-11
Learning from our mistakes…
My apologies….sort of • BroadSign Support Team – “Give me your best and your brightest!” • BroadSign Sales Team – “My price negotiation strategy.” • BroadSign Intern – “TBD”
Digital Out of Home Business Models National Ad Sales Network Advertising Based Network to Monetize Screens at a Local Level SaaS Model for Small Business Businesses SaaS Model for Large Corporate Clients #1 Digital Signage Technology Platform FLEXIBLE - INNOVATIVE - SCALABLE - PARTNERSHIP
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