#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann

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Information about #rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf &...
Marketing

Published on March 21, 2014

Author: senfheinemann

Source: slideshare.net

Description

Slides zum Workshop vom 24.03.2014, auf der reCampaign 2014, von Jan-Hendrik Senf und Jan Heinemann.

http://www.senf-heinemann.de/

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Ziele definieren 10.000 Petitionen bis 20.04, 1.000 verschickte Nachrichten an Politiker bis xy, 100.000€ Spenden bis xy etc. Maßnahmen planen Kanäle und Botschaften KPIs bestimmen Unique Visitors, Conversion Rate, Shares etc. Technische Implementation Tracking Codes und Events implementieren Optimierung ermöglichen Funnel bestimmen Messung ermöglichen Goals, Events, Tracking URLs Erkenntnisse vorbereiten Dashboard und Berichte individualisieren

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Stop confusing me with assumptions! I need more facts to make a decision!

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Senf & Heinemann - HubSlide

#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann Slides zum Workshop vom 24.03.2014, auf der reCampaign 2014...
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