Published on February 3, 2014
RBC FARM CONCEPT PRESENTATION Presented by : PAUL MUTUA, PROJECT MANAGER (+254726747529) BE SMART THINK DIFFERENT!!!!
ABOUT RBC FARM Business Idea-A model Farm carrying out intensive and high turnover production, off a small area using Hydroponics Technology. •The fodder is grown in a containerized system that controls the light, temperature and water that the seed has exposure to. •A system of growing sprouted grain to provide green high quality livestock feeds in 6 Days. •This technology provides fodder solution to farmers all year round without depending on climatic condition and can be fed to all types of livestock. BE SMART THINK DIFFERENT!!!!
FOUNDER MR. PAUL MUTUA, PROJECT MANAGER (+254726747529) •Trained Digital Marketer •Certified Public Accountant •Attended Trainings on Hydroponics in Kenya and Uganda •Over 6 Years Work Experience with leading Companies such as Wildwaters, Sentido Neptune, Serena Hotels & KenGen •Will use this wealth of Experience to Leverage RBC Farm MEMBER
KEY ALLIANCES & ADVISORS The founder has created the following Key Alliances that will assist in making the Venture successful 1. 2. 3. 4. 5. 6. 7. 8. Fodder Solutions Africa – Supply and Technical support of the Fodder Machine Unit Agrotunnel International – Supply of Greenhouses Fodder Corporations Kenya – Technical Support Kenya Agricultural Research Foundation (KARI) Technical Support Kenya Wildlife Service – Licenses for Quall Farming and Technical Support Amiran Kenya – Green house Technical Support and supplies Enablis Membership – SME Training and Technical support Real Business Concepts – Parent Company will be responsible for Marketing the Farms Products
MARKET OPPORTUNITY • The plan is to start with the Kenyan Market then progressively export the products into the international market • Our Clients include: • Hotels and Restaurants • Learning Institutions e.g. Boarding schools • Hospitals • Supermarkets and Chain Stores • Local Municipal Markets and Direct Customers BE SMART THINK DIFFERENT!!!!
MARKET SEGMENTATION * There are approximately 45 Hotels in Naivasha along Moi-South Lake Road. Naivasha is one of the major Tourist destinations in Kenya. * There are over 25 Boarding Schools in Naivasha Constituency all of which are potential customers for our specialty products. * More families are health conscious and seeking healthy foods. * Increasing interest in local foods and resources. * Informal survey of Hotels for products and pricing Hotels indicted a large interest in specialty products. Most Hotels would pay a 10-20% premium for fresh products. BE SMART THINK DIFFERENT!!!!
INDUSTRIAL ANALYSIS The hydroponic industry is still fairly new in the Kenyan market, in terms of research and the number of completely developed farms. The biggest negative is the start-up costs to erect a fully state-of-the-art project. Therefore, if a project is going to be developed, two major factors need to be taken into account. 1. Selected Markets. Due to high quality, vegetables must be sold to retail outlets, etc. to retrieve highest price. 2. Project size. The project must be able to supply produce all year round; if not, retail outlets will not be interested. BE SMART THINK DIFFERENT!!!!
GROWTH POTENTIAL & JOB CREATION RBC Farm will be a model farm that will see a series of initiatives undertaken which will include the following. 1. Setting up of a horticulture Agribusiness hub - that will harvest, store, add value, brand and market produce when the market is right. 2. Agro tourism -act of visiting a working farm or any agricultural, horticultural, or agribusiness operations for the purpose of enjoyment, education or active involvement in the activities of the farm or operation. It includes a wide variety of activities, including buying produce direct from a farm stand, navigating a greenhouse, feeding animals, milking animals etc. 3. Key Alliances-Continuously work with researchers and consultants on best breeds and technologies. 4. Job creation – the spurred hub of activities (production, value addition, trading and support services) will create job opportunities for many especially the youth and curb crime. 5. A Resource centre - that will offer training and leadership experience to the local community, women and youth Groups on Agribusiness best practices
SOUTH AFRICAN BARLEY
DESCRIPTION OF THE SYSTEM Beyond the ability to grow fresh feed during all seasons, fodder solution sprouts provide a superior feed product for all types of livestock. Fresh sprouts are high protein, energy, digestible fibre and concentrations of minerals, amino acids and vitamins. Studies have shown other benefits including reduced bloat and higher fertility in animals. Growing fodder in a controlled environment results in cost effective feed. A fodder unit uses hundreds of times less water than growing Lucerne in an open field and is highly predictable and efficient. Every liter of water is either absorbed into the plant or captured from the unit for irrigating plants or for animal troughs. BE SMART THINK DIFFERENT!!!!
THE FODDER MACHINE UNIT ( PRODUCES 350 KGS OF FODDER PER DAY)
PLACING SEEDS IN THE TRAY
INSIDE THE GROWING CHAMBER
FODDER BISCUITS AFTER 6 DAYS
FEEDING ANIMALS USING THE FODDER
ADVANTAGES OF GROWING ANIMAL FEEDS USING THE FODDER MACHINE 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Reliability: Production is all year round Contains all the chemical groups of feed in the right proportion and form. The fodder can be fed to all types of livestock Increases the quality of Livestock and Livestock products Reduces incidences of diseases as they stimulate the immune system High Digestibility Stimulation of Appetite Less wastage of feed Reduces anti-nutrition factors Contains anti-oxidant properties Contains Enzymes and hormones Better weight gain BE SMART THINK DIFFERENT!!!!
THE HYDROPONICS GREEN HOUSE
THE HYDROPONICS GREEN HOUSE
ADVANTAGES OF GROWING CROPS IN A HYDROPONICS GREENHOUSE 1. Faster, longer growth 2. Harvest labour reduced by 80% 3. Harvest time reduced, and by doing so: 1. decrease loss in weight gain 2. eliminate weight loss from shock 4. Allow greater yield per plant 5. Provide optimum temperature for plant growth BE SMART THINK DIFFERENT!!!!
FISH FARMING IN A GREENHOUSE
FEEDING THE FISH
PRODUCTS Products – That will be incorporated in the project will include Dairy Cattle Fish Farming Pig Farming Poultry Farming Vegetable Farming BE SMART THINK DIFFERENT!!!!
ADDING VALUE TO THE PRODUCTS
THANK YOU!!!!!!!!! BE SMART THINK DIFFERENT!!!!
A model Farm carrying out intensive and high turnover production, off a small area using Hydroponics Technology. The fodder is grown in a containerized system
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