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Raymonds

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Information about Raymonds
Business & Mgmt

Published on November 9, 2008

Author: softhunterdevil

Source: slideshare.net

Description

Raymonds India
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R aymond 172, RASHBEHARI AVENUE KOLKATA - 700 029 PHONES : 2466 6267/2466 7240 SHOP THE

Some words about… Visual Merchandising

Exterior design Signing :- Name of store “ The Raymond Store ” Selling ‘Brand names’ Logo- Marquee :- Not present. Entrance :- Open front with stairs A Gatekeeper to welcome Windows :- 2 ‘no back’ windows. One changed to ‘close back’ using backdrop.

Signing :-

Name of store “ The Raymond Store ”

Selling ‘Brand names’

Logo-

Marquee :- Not present.

Entrance :-

Open front with stairs

A Gatekeeper to welcome

Windows :-

2 ‘no back’ windows.

One changed to ‘close back’ using backdrop.

Entrance

Overall Appearance Size:- 2000 sq. feet. Permanance:- Brand since 1925 Store over 30 years Definition from neighbours:- Separately maintained foothpath and garden in front Nature of Merchandise:- Men’s wear & accessories Target Customers :- Upper middle class to Upper class Store character :- Formal Business Class look

Size:- 2000 sq. feet.

Permanance:-

Brand since 1925

Store over 30 years

Definition from neighbours:-

Separately maintained foothpath and garden in front

Nature of Merchandise:- Men’s wear & accessories

Target Customers :- Upper middle class to Upper class

Store character :- Formal Business Class look

Atmospherics Smell:- Sound:- Continuous soft Trans-music playing on Touch:- Freedom to touch and choose the product Sight:- White lighting overall the store Yellow lighting for focusing fashion accessories Cutouts advertising new range of products Posters showing all categories of products available

Smell:-

Sound:- Continuous soft Trans-music playing on

Touch:- Freedom to touch and choose the product

Sight:-

White lighting overall the store

Yellow lighting for focusing fashion accessories

Cutouts advertising new range of products

Posters showing all categories of products available

Product Display Plan Readymade garments on right hand side of the entrance and at centre Dress Materials on the left hand side. Upholstery at left back. Coats & suits at the right back & back. Fashion accessories at the centre Socks, under wears, belts, handkerchief near the cash counter

Readymade garments on right hand side of the entrance and at centre

Dress Materials on the left hand side.

Upholstery at left back.

Coats & suits at the right back & back.

Fashion accessories at the centre

Socks, under wears, belts, handkerchief near the cash counter

Product Display Mechanism Shirts displayed on glass and wooden racks along the wall – 4x4x10x7 Shirts, T-shirts, Trousers arranged on glass tables with layers – 4x6x3x10 Denim wear and new arrivals best suit on mannequins Coats & Suits hanged by hangers along the wall

Shirts displayed on glass and wooden racks along the wall – 4x4x10x7

Shirts, T-shirts, Trousers arranged on glass tables with layers – 4x6x3x10

Denim wear and new arrivals best suit on mannequins

Coats & Suits hanged by hangers along the wall

Product Display Mechanism glass and wooden racks along the wall glass tables with layers mannequins hangers along the wall

Product Display Mechanism Tie, Belt placed using small projections along the pillars Hanky, Underwear, Socks, kept in metal rack near counter Upholstery & dress material presented Fashion accessories kept on small racks along pillar or on glass tables

Tie, Belt placed using small projections along the pillars

Hanky, Underwear, Socks, kept in metal rack near counter

Upholstery & dress material presented

Fashion accessories kept on small racks along pillar or on glass tables

Product Display Mechanism small projections along the pillars small racks along pillar

Layout Patterns Grid system:- For dress materials and upholstery Free Flow system :- For readymade garments and fashion accessories.

Grid system:- For dress materials and upholstery

Free Flow system :- For readymade garments and fashion accessories.

Product Display Categorization Brand names – Park Avenue, Parx, Color Plus, etc Product type – Shirts, T-shirts, Trousers, Coats & Suits, Tie, socks, wallet, etc Product editions – Platinum, Celebration, Evening wear, E-washable,etc Sizes – Small-XXL (Shirts),28”-48” (Trousers), etc Shades – Grey, light blue,monochrome, vibrant , etc

Brand names – Park Avenue, Parx, Color Plus, etc

Product type – Shirts, T-shirts, Trousers, Coats & Suits, Tie, socks, wallet, etc

Product editions – Platinum, Celebration, Evening wear, E-washable,etc

Sizes – Small-XXL (Shirts),28”-48” (Trousers), etc

Shades – Grey, light blue,monochrome, vibrant , etc

Window display 2 large open glass windows at two sides The left window which was larger and dominant was decorated beautifully with a mannequin and a backdrop. The theme for the window was ‘Perfect Wedding’ The right window had a mannequin displaying formal wears from PA.

2 large open glass windows at two sides

The left window which was larger and dominant was decorated beautifully with a mannequin and a backdrop.

The theme for the window was ‘Perfect Wedding’

The right window had a mannequin displaying formal wears from PA.

Interior Display Wall displays different range of products available Mannequin at windows and inside

Wall displays different range of products available

Mannequin at windows and inside

SOME XTRA INFORMATION Separate ‘Tailoring Section’ present in the shop No.of trial rooms:3 1 for tailored garments 2 for readymade garments 1 Toilet present Total no.of mannequins- 7 Total no. of employees-20 The shop has got two awards for best selling in the year ranges of 1999-2001 & 1996-1998 It is now competing with its direct neighbour ‘Stile’ which sells the same brands and is of similar status.

Separate ‘Tailoring Section’ present in the shop

No.of trial rooms:3

1 for tailored garments

2 for readymade garments

1 Toilet present

Total no.of mannequins- 7

Total no. of employees-20

The shop has got two awards for best selling in the year ranges of 1999-2001 & 1996-1998

It is now competing with its direct neighbour ‘Stile’ which sells the same brands and is of similar status.

A report on Product Range

Brands Selling Park Avenue - Formal readymade garments & accessories for men.It has recently bagged the "Most Admired Brand" and "Most Admired Trouser Brand" awards. Parx - The semi formal and casual range of cottons, blends and denim wear catering to the smart, fashionable and comfortable clothing segment. Color Plus - Premium casual wear in high quality natural fibres like cotton and linen, in superior mixed and performance oriented weaves.

Park Avenue - Formal readymade garments & accessories for men.It has recently bagged the "Most Admired Brand" and "Most Admired Trouser Brand" awards.

Parx - The semi formal and casual range of cottons, blends and denim wear catering to the smart, fashionable and comfortable clothing segment.

Color Plus - Premium casual wear in high quality natural fibres like cotton and linen, in superior mixed and performance oriented weaves.

Brands Selling Manzonni - The luxury range of men’s shirts and ties acknowledged for its high quality and international styling. Raymond - Premium Suiting Fabric- for Suits, Jackets, Trousers and Ethnic-wear Premium - " Family Favourite " brand with cosmetic products like Room Fresheners, Talc, Eau- de-Cologne, Shaving Cream, After shave lotion, Perfumes, Soap and Shampoo.

Manzonni - The luxury range of men’s shirts and ties acknowledged for its high quality and international styling.

Raymond - Premium Suiting Fabric- for Suits, Jackets, Trousers and Ethnic-wear

Premium - " Family Favourite " brand with cosmetic products like Room Fresheners, Talc, Eau- de-Cologne, Shaving Cream, After shave lotion, Perfumes, Soap and Shampoo.

Shirt (Fine Tech) – Rs. 1099. Shirt (Platinum) – Rs.1595-1795 Shirt (Evening wear) – Rs.1499 onwards Shirt (Giza) – Rs. 1199/- Rs. 1499/-. Trousers – Rs. 899/- to Rs. 3999/-. Suits (PA) – Rs. 5499/- to Rs. 10999/-. Evening Suits (PA) – Rs.3799/- to Rs. 6999/-.  

Shirt (Fine Tech) – Rs. 1099.

Shirt (Platinum) – Rs.1595-1795

Shirt (Evening wear) – Rs.1499 onwards

Shirt (Giza) – Rs. 1199/- Rs. 1499/-.

Trousers – Rs. 899/- to Rs. 3999/-.

Suits (PA) – Rs. 5499/- to Rs. 10999/-.

Evening Suits (PA) – Rs.3799/- to Rs. 6999/-.  

Tie (PA) – Rs.1079 Handkerchief – Rs. 120 Simple Leather belt (PA) – Rs. 599-899 Wallet (PA) – Rs. 965 onwards Frenchies (PA) – Rs 199 onwards Vests (PA) – Rs. 249 onwards Socks (PA) – Rs.125 onwards

Tie (PA) – Rs.1079

Handkerchief – Rs. 120

Simple Leather belt (PA) – Rs. 599-899

Wallet (PA) – Rs. 965 onwards

Frenchies (PA) – Rs 199 onwards

Vests (PA) – Rs. 249 onwards

Socks (PA) – Rs.125 onwards

Classic Giza Shirt Fine Tech Shirt Business Suit Evening Suit Leisure Wear

Half sleeve Shirt (Celebration) – Rs. 1099 Half sleeve Shirt (Vivid) – Rs. 999 Shirt (Allure) – Rs. 1049 onwards Shirt (Resort) – Rs. T-shirt (Polos) – Rs. 499/- to Rs. 899/-. T-shirt (Racer’s Club) – Rs Trouser (Corduoroy)

Half sleeve Shirt (Celebration) – Rs. 1099

Half sleeve Shirt (Vivid) – Rs. 999

Shirt (Allure) – Rs. 1049 onwards

Shirt (Resort) – Rs.

T-shirt (Polos) – Rs. 499/- to Rs. 899/-.

T-shirt (Racer’s Club) – Rs

Trouser (Corduoroy)

Trouser (E- washable) – Rs.1 049/- 1299/- Trouser (Denim) – Rs. 899/- 1199/-. Jacket (Denim) – Rs. 699/-899/- Fabric Belt (Perx) – Rs. 225 Cap (Perx) – Rs. 249

Trouser (E- washable) – Rs.1 049/- 1299/-

Trouser (Denim) – Rs. 899/- 1199/-.

Jacket (Denim) – Rs. 699/-899/-

Fabric Belt (Perx) – Rs. 225

Cap (Perx) – Rs. 249

Celebration Shirt E-washable Trousers Allure Shirt Denim Trousers Racer’s Club T- Shirt

Shirt (Torour) – Rs. 2495 onwards T-shirt (Purple Club) – Rs 2495 Hat (CP) – Rs. 999 Simple Leather belt (CP) – Rs. 599-899 Designed leather belt (CP) – Rs. 900-1200 Socks (CP) – Rs. 198

Shirt (Torour) – Rs. 2495 onwards

T-shirt (Purple Club) – Rs 2495

Hat (CP) – Rs. 999

Simple Leather belt (CP) – Rs. 599-899

Designed leather belt (CP) – Rs. 900-1200

Socks (CP) – Rs. 198

Shirts (Mz) :- Rs.3499/- onwards Trousers (Mz) :- Rs 3499 onwards. Suits (Mz) – Rs 14999/- 22,999 Leather bags (Mz) – Rs. Wallets (Mz) :- Rs.

Shirts (Mz) :- Rs.3499/- onwards

Trousers (Mz) :- Rs 3499 onwards.

Suits (Mz) – Rs 14999/- 22,999

Leather bags (Mz) – Rs.

Wallets (Mz) :- Rs.

Shirt & Trousers Shirt & Trousers Shirt & Trousers Suit

Cotton – Rs 158/m – 300/m onwards Terrycotton – Rs. 158/m- 700/m Polycotton – Rs 361 – 487/m Linen-blended fabrics – Rs 468 – 575/m Poly Viscose – Rs 221 – 500/m Polyester – Rs 569 – 639/m Blend of superfine polyester & Super 100s merino wool – Rs 1782 –1890/m Poly wool – Rs. 300 –15000/m Super 200s Pure merino wool category to Super 160s Super 160s category - Rs. 12000 – 28000/m

Cotton – Rs 158/m – 300/m onwards

Terrycotton – Rs. 158/m- 700/m

Polycotton – Rs 361 – 487/m

Linen-blended fabrics – Rs 468 – 575/m

Poly Viscose – Rs 221 – 500/m

Polyester – Rs 569 – 639/m

Blend of superfine polyester &

Super 100s merino wool – Rs 1782 –1890/m

Poly wool – Rs. 300 –15000/m

Super 200s Pure merino wool category to

Super 160s Super 160s category - Rs. 12000 – 28000/m

Room Fresheners Talc Eau-de-Cologne Shaving Cream After shave lotion Perfumes Oil Soap Shampoo. A combined collection pack – Rs 14,75

Room Fresheners

Talc

Eau-de-Cologne

Shaving Cream

After shave lotion

Perfumes

Oil

Soap

Shampoo.

A combined collection pack – Rs 14,75

Thank You “ Feels like Heaven, Feels like Raymond ”

 

 

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