Published on March 4, 2014
SOCIAL MEDIA MARKETING Manage The Feed
SOCIAL MEDIA: THE ONLY MEDIA What is social media? Social media is a way for people to communicate where they create, share and exchange information in virtual networks. Sites like Facebook, Twitter and YouTube have revolutionized how we interact with people around the world. The most powerful tool social media provides us with is the potential to reach millions of consumers through image posting, content posting and ad placement. 2
OUR WORK 3
Social media is one of the opportunities for a business to build its marketing programs as approximately 90% of B2B marketers use social media to distribute their messages. Social Stats: •There are 2.7 billion “likes” per day on Facebook •177 million tweets sent everyday •YouTube is the second largest search engine in the world •2.7 million LinkedIn business pages •Google’s +1 button is used 5 million times a day •Pinterest averages 1.36 million visitors every day •10 million + presentations uploaded to SlideShare 4 All statistics are based on current North American research unless otherwise stated.
Social Media Users (% of Total Internet Users) The majority of Internet users are on social media. 8 3% 77% 77% of them are between the ages of 30-49. 52% 32 % 18 - 2 9 30-49 50-64 65+ Time Spent on Social Media (Hrs/ day) 4 These same people spend a large portion of their day on social media. 3 .6 3 .5 3 3 2 .5 Hours/ day BUT WILL IT REACH OUR TARGET? 30-49 year olds spend an average of 3 hours a day on social media, while women spend an average of 3.6 hours a day. 2 1.5 1 0 .5 0 18 - 3 4 years old 3 5 - 4 9 years old 5 0 - 6 4 years old Females Males 5 All statistics are based on current North American research unless otherwise stated.
BUT WILL IT REACH OUR TARGET? % of Total Female Internet Users 71% of all female internet users are on social media. Female Social Media Users 7 1% Female Non- Social Media Users % of Total Male Internet Users 62% of male internet users are also on social media. Male Social Media Users 62% Male Non- Social Media Users 6 All statistics are based on current North American research unless otherwise stated.
FACEBOOK THUMBS-UP Facebook is the worlds largest social media site with over 1 billion worldwide users. Individuals and businesses can create their own personal profile page where they can post content and connect with followers. Facebook offers a lot of unique marketing opportunities: •80% users preferred to connect to brands through Facebook compared to any other social networking site •There are 2 billion connections between local businesses & users on Facebook •Facebook users average 645 million local business weekly page views •Facebook users average 13 million local business weekly page comments •Facebook sees 4.5 billion likes per day 7 All statistics are based on current North American research unless otherwise stated.
FACEBOOK MARKETING FACEBOOK MARKETING http://www.youtube.com/watch?v=nlrR5ddYKuM 8
FACEBOOK THE SOCIAL NETWORK Active Monthly Facebook Users (Millions) Facebook has continued to grow significantly each year. With over 193 million active monthly users in North America 15 4 2 0 10 17 9 2 0 11 19 3 2 0 12 0 200 400 Rest of World (Millions of monthly active users) 600 800 1,0 0 0 1,2 0 0 Canada/ USA (Millions of monthly active users) 9 All statistics are based on current North American research unless otherwise stated.
TWITTER TWEET THIS! Twitter is a social media network where users create messages of 140 characters or less and share them with other twitter users. Twitter is one of the few social media networks that is completely public. Twitter offers a lot of unique marketing opportunities: • Over 460,000 new accounts created everyday • 182% increase in mobile Twitter users in the past year • 67% of Twitter users that follow a brand will purchase that brand • 27% of users log in everyday, while 52% update their status everyday 10 All statistics are based on current North American research unless otherwise stated.
TWITTER TWEET THIS! A ctive Monthly Twitter Users (Millions) While not as large as Facebook, Twitter has also continued to grow quickly each year. 2 0 11 Over 288 million users are active each month on Twitter. 2 0 12 2 0 13 288 0 50 10 0 15 0 200 250 300 350 11 All statistics are based on current North American research unless otherwise stated.
YOUTUBE ON DEMAND YouTube is a video player social network where users upload videos to share within the network. Advertisers can create channels to which other users can subscribe. YouTube offers a lot of unique marketing opportunities: •800 million + unique monthly visitors •72 hours + of video uploaded each minute •46,296 videos viewed every second •Brands that post reviews and product videos on YouTube have a much greater conversion rate •98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network 12 All statistics are based on current North American research unless otherwise stated.
YOUTUBE PRESS PLAY YouTube Views per day (Billions) There are a staggering 4 billion views per day on YouTube and this number has grown by over 1 billion a year. 2 0 10 2 0 11 2 0 12 4 0 0 .5 1 1.5 2 2 .5 3 3 .5 4 4 .5 13 All statistics are based on current North American research unless otherwise stated.
STAY LINKED LinkedIn is a social media website that lets users create business profiles for themselves. Used primarily as an online resume and recruiting tool for companies. SlideShare is a social media page created by LinkedIn that allows users to create and share presentations across the internet. LinkedIn & SlideShare offer a lot of unique marketing opportunities: •225 million + users •42% of users update their pages regularly •35% of users access the site daily •50 million + Slideshare users 14 All statistics are based on current North American research unless otherwise stated.
POSITIVE GROWTH Google+ is a social network created by Google that allows users to create unique social circles within their network. Users can like any webpage by using the Google “+1” button. It is now the 2nd largest social network behind Facebook. Google+ offers a lot of unique marketing opportunities: •500 million + registered users •48% of Fortune 500 companies use Google+ •40% of marketers use Google+ •Websites using the +1 button increase site traffic by 350% •Users spend over 60 minutes a day across Google products 15 All statistics are based on current North American research unless otherwise stated.
PIN AND SHARE Pinterest is a social media site that allows users to “pin” images to their profile where followers can view the pins and re-pin them to their own profile to share with their followers. Pinterest offers a lot of unique marketing opportunities: • The average annual household income of Pinterest users is $100,000+ • On average users spend an average of 16 minutes on the site (Facebook users average 12 minutes) • 68.2% of Pinterest users are female • 50% of Pinterest users are between the ages of 25-44 years old 16 All statistics are based on current North American research unless otherwise stated.
DO THIS! Do’s: Content is king when it comes to social media. Make sure your posts are relevant and engaging. Maintain and post on your social pages regularly. But don’t over post. Be active on your pages and engage with your followers regularly by responding to questions, comments, liking, reposting or re-tweeting. Link and share articles, sites, blog, videos from other relevant sites that your target network will find useful. Be personal but not TOO personal. Not everyone in your network wants to see pictures of your cat. Or what you ate for breakfast. Proof read all your posts. Checking for errors in your posts maintains a level of professionalism with your followers. Remember your audience. Not everyone shares the same sense of humor or views on the world. 17
DON’T DO THIS! Don’ts: Don’t over post on your social media pages. Too much content will annoy your followers. Don’t post irrelevant content, if your page represents your business then make sure all your content supports it. There are a lot of angry people on the internet. If they don’t help you grow your brand, don’t follow or engage them. Don’t ignore direct messages or comments from followers. Engaging with your target market will help grow your business. Don’t post content that will alienate you from your followers. If you think it might upset people, it probably will. Don’t steal other users posts or content. If you are sharing content created or posted by someone else make sure you share it properly. 18
SOCIAL MEDIA JARGON Post: A post is anything that is created or shared across a social media network. Share: When a user sees a post they like they can then share the post to their own social network. Shares are the best way to increase reach in social media marketing. Follow: Users can follow a social media profile or page that they like. This will give them access to your content and allow them to see and share your posts. Like: Used across most social media sites, the like is the easiest way for users to comment on the content they are seeing. If they enjoy a post they will like it. Tweet: The term used to describe a post made on Twitter. It can be something original or something you have shared from someone else (Retweet) Hashtag “#”: Primarily used on Twitter and Facebook it is a way of creating searchable posts. Hashtag your post and users can search for the post using the hash tag. 19
Social Media has changed communication across the globe. Is your business communicating to customers on their social platform of choice? 20
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