Published on March 16, 2016
1. Ratings and Review
2. What are Ratings • Rating are nothing but a ranking or classification given to a product or service offered to its customers which is based on comparative assessment of their quality, standard or performance. • Ratings and reviews are a key form of basic content that customers, whether they’re B2B or B2C, actively seek. For prospects, this type of information may be accessed at point in the pre-purchase process. Post- purchase, ratings and reviews provide customer feedback for servicing current customers and attracting future buyers.
3. What are Reviews • It is an evaluation of a service or product or can be anything. • A user review refers to feedback by the user or consumer for a product or a service based on her experience as user of the product. • Popular sources of consumer reviews are e- commerce site such as Zappos, Amazon, social media sites such as trip advisior.
4. How does Rating and Reviews Help • It increase customer’s confidence before going for any product or services. • Past customer feedback increase future consumer’s decision making process which drives sales thus decrease product return. • It help manufacture or sellers to work on customer’s feedback to improve their product and stay competitive in the market.
5. How to get positive online reviews • Pay attention to the reviews you already got from your customers- try to resolve or work on them ASAP. • Consider asking for reviews after you offer your customer any product or services – it will make customer feel that their opinions are taken seriously.
6. Cont. • If your customers are around 30 yrs age then make your web presence known to your customer by engaging them in online world through Facebook groups or twitter account of your business and allow them to share their experience. • Respond quickly to bad reviews in most polite manner.
7. Cont. • Reach out to negative reviews directly by working on their feedback and offering them free trail or a free upgrade to change their perceptions. Avoid responding negative reviews online it may backfire your company. • This is a number game, you will get some good and bad reviews no matter how best is your product and service. So focus should be on converting most reviews to good.
8. Why Ratings and Reviews are Social Media • Allow prospects, customers and the public to read, comment, create and share information about products, brands and companies. • Provide for multi-directional communications in form of one-to-one, one-to-many, and many-to-many. • Involves different types of information, such as text, voting, images, and videos etc. • It happens in real time and asynchronously.
9. Its the number that speaks louder • 47% of Internet users actively check consumer review sites seeking product information. • 61% of people have written a review, while 87% of multi-channel buyers write online reviews. • Thus for a business to have a good online presence customer ratings and reviews do matter most to build a strong brand image .
10. Reference • http://heidicohen.com/social-media-ratings-and-reviews/ • http://www.forbes.com/sites/allbusiness/2014/08/28/6- simple-ways-to-get-customers-to-review-your-business- online/#122a5dbf4afc • http://www.inc.com/ss/7-secrets-to-getting-great-online- reviews • https://en.wikipedia.org/wiki/Review
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