Published on June 8, 2016
1. Evolution of ecommerce > Search for the best deal > More complex purchase funnel > Need for engaging in each step
2. Promotions can help convert customers, drive sales and add revenue. Brands we love vs brands we buy –consumer research, UK, January 2015
3. A promotion incentivizes to stay & buy
4. www.rapidcampaign.com SMART, INTERACTIVE PROMOTION STATIC, PASSIVE DISCOUNT …or…
5. Smart promotions combine gamification and personal rewards Wheel of Fortune Surprise Card Image Voting Scratchcard
6. LET’S HAVE A LOOK AT LIVE EXAMPLES
7. 10x more effective than other promotions • 30-50% of site visitors interact with smart promotion • 5-10% participants redeem the reward • Up to 15% more sales during smart promotion EFFECTIVE
8. Planning a promotion: objectiveYoursales targets Product or product category Novelty products Average basket value A quicker decision making Up-sale or cross-sale Re-purchase Rewards Purchasefunnel
9. Planning a promotion: rewardsYoursales targets Rewards Discounts or conditional discounts Gift cards Free delivery Bonuses Bundles Free samples VIP content Purchasefunnel
10. Planning a promotion: purchase funnelYoursales targets Rewards Purchase funnel Product or product category page Main page Seasonal campaign page Thank you page Order confirmation page
11. Mix & match promotions for optimal results
12. Why smart promotions are so effective? For consumer... • Gamified and interactive experience makes the promotion engaging and activating • Reward feels personal and earned • Promotion is seamlessly integrated to the brand and to the online store. There’s no interruption, and the promotions does not come off as an intrusive advert
13. Why smart promotions are so effective? For online retailer… • Effective interactive promotions with high attention value • Easy to manage: define rewards and their probabilities, cap their amount • Adding personalization: utilize unique codes • Fits with your brand and online store, can be fully branded with your visuals
14. RAPIDCAMPAIGN IS AN UNIQUE ONLINE TOOL FOR CREATING SMART PROMOTIONS. SMART PROMOTIONS COMBINE GAMIFICATION WITH YOUR BRAND.
15. RapidCampaign is an easy to use tool • No programming skills needed • Quick and easy to create promotions • Use your brand and your visuals with the simple editor • Gamified techniques are in-built • Manage the amount and distribution of rewards • Embed to relevant places in your online store and your purchase funnel
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Replay of the webinar with RapidCampaign and eCorner that was held Tuesday 28th April 2015 at 4:00PM AEST. The replay lasts for approximately 55 ...
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John Debrincat (eCorner) ... for Australian retailers to improve their online ... enabled for your business + RapidCampaign + eCorner Pty ...
Digital Marketing can best be described as using online channels, social media and mobile devices to get your promotions and message to the internet based ...
Must have Items for Any Online Retailer's Christmas Checklist Please fill in your details in this brief form to view this webinar.
Want to watch this again later? Sign in to add this video to a playlist. Christmas sales are a vital element of any retailer's yearly ...