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Rapid growth of imported beer in the South Korean beer market threatens domestic brands

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Information about Rapid growth of imported beer in the South Korean beer market threatens...
Business & Mgmt

Published on January 27, 2014

Author: researchonglobalmarkets

Source: slideshare.net

Description

For the complete report ,visit us at: http://bit.ly/south-korea-beer-2013

Or, get in touch with us at : support@researchonglobalmarkets.com

Abstract:
South Korea Beer Market Insights 2013
Synopsis
A detailed market research report on the South Korea beer industry. Researched and published by Canadean.
Summary
Why was the report written?
This report comprises of high level market research data on the South Korea beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
The imported beer market is growing and is beginning to threaten domestic brands.
What are the key drivers behind recent market changes?
The Korean market is dynamic and tends to shift every couple of years. Leading producers are, therefore, likely to try and compete with imported products.
What makes this report unique and essential to read?
The South Korean Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced on-the-ground industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Scope
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the South Korea Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

Table of Contents:
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Report: South Korea Beer Market Insights 2013 Category: Food and Beverage Insert Image Height - 3.60 Width – 4.98 www.researchonglobalmarkets.com

Report: South Korea Beer Market Insights 2013 Report Insights • Increasing growth of imported beer market is beginning to threaten domestic brands • The Korean market is dynamic and tends to shift every couple of years inducing leading producers to try and compete with imported products • The export of Korean beer is growing strongly while there is growing success in Mongolia and Australia with Cass and OB Golden Lager Hite and Oriental Brewery (OB) have continued to lead the market in 2012 and together they hold 96% of the Korean beer market www.researchonglobalmarkets.com

Report: South Korea Beer Market Insights 2013 Report Insights (Continued) • OB has now overtaken Hite as the market leader due to a superior management system and internal problems within Hite • Oriental Brewery is strengthening its distribution network across non-metropolitan areas, where Hite previously held an iron grip • Increased costs in raw materials, logistics and tax duties have led average prices to grow in 2012 • Japanese beers such as Asahi and Kirin have made in-roads into the market thanks to the increasing popularity of Japanese pub-style restaurants called Izakaya www.researchonglobalmarkets.com

Report: South Korea Beer Market Insights 2013 Report Insights (Continued) • Off-premise sales have been increasing, with consumers taking advantage of greater beer varieties and lower prices in supermarkets • Imported beer continues to increase the choices available to consumers, with Budweiser and Asahi among the leading players • Packaging remains standardized in South Korea, with refillable glass bottles easily leading the market www.researchonglobalmarkets.com

Report: South Korea Beer Market Insights 2013 Report Coverage • Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical, current trend analysis and market segmentation • Data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012 • Analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers • Distribution channel data and latest trends in the key sub-channels • Packaging data including consumption volumes • Market valuation pricing data, including beer consumption by price segment or distribution channel and selected consumer beer prices www.researchonglobalmarkets.com

Report: South Korea Beer Market Insights 2013 Table of Contents • Market Context • Legislation and Taxation Tables • Market Background Briefing • Current and Emerging Trends • Segmentation • Market Structure • Distribution and Pricing Tables • Brewer Profiles www.researchonglobalmarkets.com

Report: South Korea Beer Market Insights 2013 Report Details • • • • • • • • • Publish date: 18th Jul, 2013 Number of slides: 60 Geographic coverage: South Korea Available format: PDF, CD, Hardcopy Price for Single User License: USD 6,196 Price for Site License: USD 6,196 Price for Global User License: USD 6,196 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal www.researchonglobalmarkets.com

Interested in this report? To view more details regarding this premium market research report, Please click here For further information, get in touch with us: E-mail: support@researchonglobalmarkets.com Call: US: +1 866 325 7446 UK: +44 203 514 2363 Others: +91 22 4098 7600 About Us Research on Global Markets is a leading source for market research on various sectors globally offering premium research content from worldwide publishers of market research reports Industry Segments Automotive & Transport Consumer goods Agriculture Food and Beverage Energy and Utilities Public Sector Manufacturing & Construction Healthcare Media & Entertainment IT, Telecom & Electronics Services Others www.researchonglobalmarkets.com

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