Published on May 21, 2008
Member-to-Member MarketingPurchased for you by RAMB…Exclusive FREE Service! : Member-to-Member MarketingPurchased for you by RAMB…Exclusive FREE Service! “One Click” Electronic Marketing to over 1,100 Commercial Professionals Member Profiles & Directory Slide 2: What it is Email System for RCA Members For Commercial properties only Can be used for Commercial Broker Open Houses What it isn’t Not for lending, appraisal, residential Listing other peoples properties Not for recruiting brokers for your firm. Not meant for events Signing In : Signing In Go to http://blog.miamire.com/rca Click tab at the top Marketing Slide 4: Click on Broadcast Email Slide 6: Click on the pull down menu at the top – Directory Click View All under the Directory Tab at the top Slide 7: This serves as a full Roster or directory of Commercial Members To contact all of the Commercial Members click the Contact button Slide 8: Little Red X means that you need to download JAVA software Slide 9: Word Document means software is loaded and you are ready for next step Slide 10: Use Insert Image to imbed flyers directly into your email and avoid attachments. File MUST be an image file (JPEG or GIF) in order to imbed flyer Click Window View icon to preview document Slide 11: At the bottom half of the Contact Center You can upload and send files Schedule your emails Tips to a More Successful Response : Tips to a More Successful Response Here is their Top 10: *act now *amazing *buy *click here *discount *free *limited time *only *opportunity *satisfaction Another Top 5 Won’t last Great deal Negotiable Rare Must see SubscriberMail, an email marketing company, there are more than 100 words and terms that you should avoid using in your email subject lines. Tips to a More Successful Response : Tips to a More Successful Response Be Specific (i.e. location, property type and description) But… don’t have a looooong subject line It won’t catch their attention They probably can’t view the whole line Commercial Brokers are known for their “Just the facts” approach A few suggestions more suggestions on the Subject Line… Tips to a More Successful Response : Tips to a More Successful Response Embed flyer/information when possible, attach information if that is not possible. Do not include to much verbiage in the body of email A busy email is distracting – sometimes less is more. You want to get them to call you and you can do your magic on the phone or even better in person A few suggestions more general suggestions Slide 15: Member-to-Member Marketing Html Flyer Slide 16: Paul, Last Thursday I sent out an e-mail thru the RCA site. The response was overwhelming, and by the next day I had a CONTRACT. I want to thank the membership for there responses and RAMB for giving us the tools to be successful. Best Regards, Jason Yes, it really works….
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