Published on September 18, 2014
Raising your research profile Using social media to increase the visibility of your research Research Support Team
By the end of this session you should be able to: • Identify a range of social media tools • Consider the value of each media for the purposes of your research activity • Learn how to curate your activities for maximum impact • Reflect on your current practice • And share good practice with your peers 18 September 2014 2
Before we start: what’s in your toolbox? 18 September 2014 3 Think about your current use of social media. What are you using? Any advice or experiences to share?
Why bother? The case for social media • Increased downloads Increased citations Impact? Brian Kelly of UKOLN says “having links to papers from posts published on WordPress.com or Blogspot.com may have a significant role to play in maximising the numbers of views of peer-reviewed papers.” [UK Webfocus, 2012] • But also to reach potential collaborators, funders, PhD students, attract media interest • Advocacy from professional bodies – Vitae’s Handbook of Social Media for Researchers and Supervisors • Advice from publishers – SAGE 10 ways to increase usage and citation of your article using social media – Elsevier’s Making the most of social media for authors • Institutional encouragement – NTU’s Good Practice Guidelines advocates using social media as part of your dissemination strategy 18 September 2014 4
18 September 2014 5 What’s out there?
18 September 2014 6 Filesharing e.g. DropBox, Google Docs Microblogs e.g. Twitter Blogs Video/photo/audio Social networks e.g. Facebook, LinkedIn Academic networks e.g. Academia.edu. ResearchGate sharing e.g. YouTube, Vimeo, Flickr, iTunesU Presentation sharing e.gSlideShare Data sharing e.g. FigShare Social Wikis OA referencing/ bookmarking Mailing lists Search/TOC Alerts Repositories e.g. NTU Irep, PubMed Central Online content curation
18 September 2014 7 And why is it useful?
Writing/Reading 18 September 2014 8 Filesharing e.g. DropBox, Google Docs Microblogs e.g. Twitter Social networks Academic networks Blogs Video/photo/audio sharing e.g. YouTube, Vimeo, Flickr, iTunesU Presentation sharing e.g. SlideShare Data sharing e.g. FigShare Social referencing/ bookmarking Mailing lists Search/TOC Alerts Wikis OA Repositories e.g. NTU Irep, PubMed Central Multimedia (consuming/ producing) Networking Information Management Online content curation
Academic blogging •Individuals - http://drmarkgriffiths.wordpress.com/ •Research centres - http://blogs.ntu.ac.uk/van_geest/ •Academic blogsites - http://theconversation.com/uk 18 September 2014 9
Academic Tweeting •Individual - https://twitter.com/DrMatthewAshton •Research centre - @vanGeestCancer •Hashtags - https://twitter.com/hashtag/twitterstorians 18 September 2014 10
Creating a digital identity: bringing it all together •Consider a personal webhosting service – About.me •Set up your blog or website to showcase your web presence 18 September 2014 11 Home About My Research Press Latest News Vary your posts – can you use audio, video, images to tell your research story? Link to your academic profile Use Scoop.It to showcase your research interests Link to your IRep record; SlideShare or FigShare accounts Use Scoop.It to curate online reviews/cove rage of your work Embed your Twitter Feed
Managing your social media activity • Steps to success – Social media activity: individual/project/discipline-based focus – Name and design: develop a consistent brand identity to maximise impact across multiple platforms. – Admin: identify the person or people with responsibility for populating and maintaining your social media presence. Identify tools to save time e.g. Hootsuite, If this then that to manage multiple social medial accounts and schedule content. Make your content more interesting/optimised for online delivery e.g. infographics – Content: identify the types of content you want to share e.g. news updates, photos, papers. Which tools will best suit your purpose? – Curating your social media activities: consolidate your activities by embedding your Twitter feed on your blog/website, linking to your academic profile site in the ‘about me’ section etc – Measuring success and demonstrating impact: how will you do this? Site traffic, altmetrics, comments. – Evaluate and evolve: if something isn’t working, don’t be afraid to stop and try something else. Close down your inactive accounts. 18 September 2014 12
Social media etiquette • NTU Social Media Policy (available on eCentral) – Key message: think before you post! • We suggest you keep personal and professional activity separate – Create a Twitter account or blog in your project’s name – Used closed groups on Facebook • Copyright – Same rules apply as you are publishing online – 3rd part copyright, check agreements governing your own work, protect yourself with Creative Commons licenses 18 September 2014 13
Quick wins • Refresh your NTU staff profile, including an updated list of your publications • Revise your email signature and business cards: – Add your recent publications – Link to your Twitter, blog, profile, website • Join the dots – consolidate your activities for maximum impact • Add your publications to IRep – Showcases research activity @ NTU – Feed your academic network – use IRep as the data source for Academia.edu etc • See: I’m an academic and desperately need an online presence, where do I start? 18 September 2014 14
Your social media toolbox: what are you going to add? 18 September 2014 15
Further help Finding social media tools • The A-Z of Social Media for Academia – a comprehensive list of social media tools that can help you in your professional life. Why not sign up to the Social Media News email list? • Top 5 Social Media Platforms for Research – a good starting point if you were overwhelmed by the previous list! • Digital Scholarship Blog – University of York’s blog, highlights useful next-generation tools and has introductory guides to using Twitter and blogging for academic purposes. • Collaborating and building your online presence – an online course from Imperial College with lots of information on getting started with social media. Using social media • LSE Impact Blog – not only for social scientists, this blog is essential reading for anyone interested in maximising the impact of their research. Advises on social media and much more. • Vitae’s Handbook of Social Media for Researchers and Supervisors • RIN Social media: a guide for researchers 18 September 2014 16
Further help Should I be using social media? • Don’t be afraid to share – THES article allaying academic fears about social media • The anti-social scholar (and how not to become one) • Sharing is a way of life for millions on Academia.edu – Interview with owner of Academia.edu. Subject specific resources • An introduction to social media for scientists • AHRC Social Media Knowledge Exchange (SMKE) • C21 Scholar – digital engagement in the arts and humanities 18 September 2014 17
Any questions? 18 September 2014 18
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