Raising Your Research Profile: a personal account

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Information about Raising Your Research Profile: a personal account
Education

Published on September 18, 2014

Author: LibraryResearchTeamNTU

Source: slideshare.net

Description

Monday 15th September
Professor Mark Griffiths
mark.griffiths@ntu.ac.uk

15/09/2014 1 RAISING YOUR RESEARCH PROFILE: A PERSONAL ACCOUNT Dr Mark Griffiths Professor of Gambling Studies International Gaming Research Unit Psychology Division, Nottingham Trent University United Kingdom mark.griffiths@ntu.ac.uk THE WORLD OF ACA-MEDIA Media performs a useful service for academics. It can:  Stimulate research into cutting edge topics  Provide publicity for the academic, the r e s e a r c h , t h e discipline and the academic's institution  Provide immediate rewards  Help feed back into academic process September 15, 2014 2

15/09/2014 2 THE MEDIA CAN STIMULATE RESEARCH INTO CUTTING EDGE TOPICS  Content of newspapers and broadcast media provides a useful indicant of human behaviour  Media stories indicate what people actually do, and what editors believe people will find of interest  Many of my research areas were begun from ideas generated by the media (National Lottery, scratchcard gambling, internet addi c t ion, v a r ious online behaviours, psychology of fame) September 15, 2014 3 …HAS LED TO A SIDELINE JOURNALISTIC CAREER! September 15, 2014 4

15/09/2014 3 MY TOP TIP FOR RAISING RESEARCH PROFILE – BE OPPORTUNISTIC! • Here are two real examples: – Press conference that went wrong – A letter to a national newspaper 15/09/2014 5 15/09/2014 6

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15/09/2014 9 15/09/2014 17 THE MEDIA CAN PROVIDE PUBLICITY FOR THE ACADEMIC, THE RESEARCH, THE DISCIPLINE AND THE ACADEMIC'S INSTITUTION  Many academics say it is not an academic's job to generate publicity  However, all universities have Press and Public Relations Office  Publicity can help an individual and/or their institution in a number of ways September 15, 2014 18

15/09/2014 10  Participants for research studies  Gets your research known to potential funders  Reputation and self-standing September 15, 2014 19 MEDIA EXPOSURE GENERATES ‘ADVERTISING VALUE’ FOR NTU 15/09/2014 20

15/09/2014 11 REPUTATION AND SELF STANDING  Being a media commentator in a particular research specialism raises one's own self-standing in that particular research area  Once you are on people's lists they will come back to you again and again - particularly if you were good  Invites from other places (e.g. conference/seminar speaker invitations) increase  More articles published than by not having a high media profile September 15, 2014 21 September 15, 2014 22

15/09/2014 12 September 15, 2014 23 MEDIA PROVIDES IMMEDIATE REWARDS  Waiting a year for a paper to be published is not my idea of a quick reward!  In the media the reinforcers can come thick and fast  If you publish something in a newspaper or a magazine, it can be out within days/hours  If you record something for the radio or television, again the result is often quite quick - and if it is live it goes out there and then September 15, 2014 24

15/09/2014 13 INTERACTION WITH THE MEDIA CAN HELP FEED BACK INTO THE ACADEMIC PROCESS  Things from media that fed back into academia:  Changed perception of how the media works/operates  Self- presentation skills  High productivity (fast and furious/every second counts)  Facilitation, comprehension and unde r s tanding o f information giving  Communicating with people  Patience  Genuine teamwork September 15, 2014 25 HOW TO GET (AND INCREASE) MEDIA COVERAGE – Engage in profile raising activities in the media (e.g. writing letters to newspapers) – Cap i t al i ze on ‘accidental ’ coverage – Research into populist areas! – Put out a press release/media release – Tie your research to known events (e.g., World Cup) September 15, 2014 26

15/09/2014 14 RESEARCH TIE-INS  NTU World Cup Blog Site  18 blogs over a six-week period  Two TV interviews (Sky News, EM Today)  Four local radio interviews  Quoted in article in Daily Telegraph  Quoted in article in Yorkshire Post  Quoted in article in BBC News Online  Editorial in Nottingham Post  7 articles in local newspapers  3 online news sites (AOL Sports, Orange, Virgin Media)  Numerous mentions on other blog sites September 15, 2014 27 THE BENEFITS OF BLOGGING • Raised national/international profile • Increased media opportunities • Blogs reprinted in other magazines and publications • Additional teaching resource for students • Blogs as forerunners for papers and articles • Dissemination of preliminary results and new ideas • Participant recruitment for research September 15, 2014 28

15/09/2014 15 ‘THE CONVERSATION’ BLOG SITE 15/09/2014 29 BENEFITS OF RE-BLOGGING 15/09/2014 30

15/09/2014 16 THINGS GOING WRONG CAN LEAD TO FURTHER COVERAGE 15/09/2014 31 AND FINALLY…OTHER THINGS I DO!  Magazine columns in relevant trade press  Proactive and reactive journalism  Articles in specialist outlets  Using same research for multiple populist articles  Use Twitter, LinkedIn, Facebook, etc. to promote my research  PR junkets D8IB>I@==@K?J1GJP:?FCF>PF=>8D9C@E>

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15/09/2014 18 TO SUM UP…  Promoting your work via the media and social media can h e l p ra i s e your research profile  There are (potentially) many benefits  Relatively small outlay of ‘front ending’ can lead to a much bigger return down the line for both you and the university September 15, 2014 35

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