Published on February 16, 2014
Acquire High LTV Users Working on Risk-free CPI Model Raftika drives engaged users with high retention rate by handpicking media to your campaigns using advanced targeting options and clean-cut optimization. Raftika will help you to achieve the highest return on your investment 2
Why to Acquire Users with Raftika? • Cost Efficient - risk-free basis CPI – pay only for real users, not clicks. Dynamic pricing optimization is available • Targeting - using only reliable publishers which are manually approved and handpicked to a specific campaign meeting its needs. In addition target by platform, device, operating system, country, state, city. • Your Budget – Your rules - determine the budget, its allocation and flow of your campaign. • Full Service Campaigns and Full Support - dedicated account managers will be assigned to your account assuring support, monitoring of the campaigns and their performance globally. No more do-it-yourself! • Select ad formats that work best for you - we support in-app banners, interstitials, video, rich media, text, editorials. 3
Effective Ad Units Raftika allows advertisers to choose from a variety of ad formats enabling you to attract the most qualified users for your campaign. Banners Full Screen Interstitials Search QR code Editorial Description Video Messaging App Recommendation 4
Some of Our Media Partners 5
Some of Our Tracking Partners 6
Case Studies Megapolis (Social Quantum) Reverb (Reverb Technologies) Description: iOS and Android campaign in US and DE Objective: To deliver new highly-engaged users at effective cost Challenge: The genre of the game is popularized and is already engaged by many users. Solution: Publishers specializing in construction, strategy casual games were picked up for this campaign with a corresponding target audience. Result: The retention rate of 55% was achieved* * Ad-x analytics Description: A test campaign in CA for iPad before global launch Objective: To identify target audience of Reverb, to engage users with the app. Challenge: iPad traffic in CA has limited capacity. New utility app. Solution: Utility publishers, such as text, reading, weather, financial applications etc were chosen as media for promotion of Reverb. Result: Reverb was greatly accepted as a new app. Retention rate of 60 % was achieved* *Ad-x analytics 7
Case Studies Mirrors of Albion HD (GameInsight) Description: A non incent HD iPad campaign in DE. Objective: To bring the app to the top ranking in DE and maintain high retention rate. Focus on both volume and quality. Challenge: HD game, requires specific media as the app is heavy. Solution: Wi-fi iPad publishers were used, heavily promoting the app over the weekend, using behavior targeting. Result: #1 iPad app in DE. Retention rate 45% 8
Some Statistics (Retention Rate) 9
Testimonials "Raftika is a great partner and I thoroughly enjoy our relationship. Their focus is on delivering positive results for their advertisers as well as generating meaningful revenue for their publishers. They make it easy to do business together by providing relevant campaigns for our users and a simple/intuitive UI for reporting/tracking." Byron Carlisle, VP Sales, Enflick, Inc. “Raftika has given us great results across all platforms when promoting our 888 Ladies app . We were so impressed by their superior performance that delivers sustainable LTV that we now promote all of our apps with Raftika." Yair Elsner 888 "Raftika is a great company to work with. They deliver very good mobile marketing performance results and are also very nice people!" Sarah, Funstage. 10
Your UA Solution Feel free to contact us in order to acquire qualified users: www.raftika.com email@example.com 11
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