Published on February 19, 2009
RADIO•engage IMA – Atlanta CMS Roundtable
CMS – who cares? CMS Beneﬁts Control - Control your content from creation to consumption Task Distribution - Ability to distribute tasks throughout the organization and NOT rely on already resource strapped web team (web dev resources are extremely constrained within pub radio stations) Findability - Provide searchable content repositories
CMS – is it worth the eﬀort? CMS Value Proposition What if your CMS could expand your reach? Are there age demographics you aren’t reaching? Are there geographic locations your aren’t reaching? Are there minorities you aren’t reaching?
CMS – is it worth the eﬀort? CMS Value Proposition What if your CMS increased your web traﬃc? – Imagine a resource that would allow users to contribute content – Imagine a resource that would allow users to be heard
CMS – is it worth the eﬀort? CMS Value Proposition Expanded reach + increase web traﬃc = ? – You have built a marketable web property that can be monetized through the traditional means of underwriting – You have built a web property that connects members to their radio station and creates an aﬀection for your brand
Why Drupal? Why’s everyone talking about Drupal? • Traditionally the selection of a software vendor is based on an assessment of the value and quality of the product, the support reputation and their ability to grow the product. (Hint: use the same criteria for open source tools and you’ll see why Drupal installs are growing at a rapid pace) • Global research and development team • Active user community that is growing year over year • International developer conference twice a year • User groups across the country with monthly meetups and regional conferences • Acquia is providing commercially supported Drupal
Why NOT Drupal? I’ve heard Drupal is … (ﬁll in the blank) • Robust, but diﬃcult to learn • Comprehensive, but the user interface stinks! (show eyeball tracker of drupal admin screen) • It’s a swiss army knife, but it isn’t built speciﬁcally for public media
Enter RADIO•engage Creating a Turn-key Software solution for Radio Drupal • We’ve done the research • We’ve identiﬁed the best selection of Drupal modules to support a public media station • We’re providing an installation proﬁle with the Drupal modules, content types and roles preconﬁgured and ready to go -- we are ﬂattening the the steep learning curve for public media • We’re providing a more intuitive administration interface that is speciﬁc to station roles (producer, volunteer, member) • We’ve incorporated a philosophy of engagement; leveraging Drupal functionality and 3rd party social media tools – Your CMS is now a conversation platform
What is RADIO•engage? Station Management Member Tools Targeted Underwriting Member Proﬁles Acquia support Communities of Interest Audio Storage Engagement Tools Audio Management Blogs Audio Archive Comments Twitter Content Tools Friendfeed Site Content Utterli News Aggregation Flickr Community YouTube Calendar Facebook Program Proﬁles UserVoice
Why Engage? Be the digital heart of your community • Social Media was all a ‘twitter in 2008 • Local is the opportunity for 2009 • Local stations (especially the small to midsize markets) have the opportunity to be the digital heart of your community • e opportunity is at your doorstep • Give them a reason to participate • Live the mission – public radio FOR the public • Public radio is the right place for democratizing media
Why Public Radio? e time is now • Your audience is ready • ey are listening … now … but for how long? • Give them a reason to participate • Live the mission – public radio FOR the public • Public radio is the right place for democratizing media
Presentation on theme: "CONNECT. ENGAGE. DELIVER. RADIO Connect. Engage. Deliver. The 2009 Foundation Research Study." — Presentation transcript:
4 ways to move people from attention to engagement. ... “WII-FM is the radio ... People will not pay attention to much less engage with a presentation ...
Radio: Delivers Massive Reach In Real Time Engages and Influences Listeners Digital Technology Enables Interaction Produces Outstanding, Cost.
Here are 20 easy ways you can engage your audience in your next meeting or presentation ... 20 Great Ways to Engage and Involve Your Audience ...
Why engage this particular audience and why might they be interested ... Engaging presentations can be used to: ... Working with local radio; Partnership ...
Tips for Effective Presentations . 12/5/2014 - Maranda Gibson. Presentations are mostly practiced by students and professionals, and they are a great way ...
Effective Format of Presentation: ... . The idea is to engage the learners and stimulate them to participate in their own learning.
Top Ten Delivery Tips. 1. ... will give you a few minutes at the beginning to engage them — don’t miss ... of our presentation is to connect with ...
Radio; CBBC; CBeebies; Food; iWonder; Bitesize; Travel; Music; Earth; Arts; ... Giving a presentation. First time here? Watch this one-minute video, then ...
Keeping audience attention is more important and more difficult than grabbing audience attention. ... 11. Engage the audience in the presentation.