Radio Engage Presentation

50 %
50 %
Information about Radio Engage Presentation

Published on February 19, 2009

Author: amieforest



This is a presentation on Radio Engage, a Knight News Challenge winning project of Quiddities Dev Inc., given at the Public Media Conference in Atlanta February 18, 2009.

RADIO•engage IMA – Atlanta CMS Roundtable

CMS – who cares? CMS Benefits Control - Control your content from creation to consumption Task Distribution - Ability to distribute tasks throughout the organization and NOT rely on already resource strapped web team (web dev resources are extremely constrained within pub radio stations) Findability - Provide searchable content repositories

CMS – is it worth the effort? CMS Value Proposition What if your CMS could expand your reach? Are there age demographics you aren’t reaching? Are there geographic locations your aren’t reaching? Are there minorities you aren’t reaching?

CMS – is it worth the effort? CMS Value Proposition What if your CMS increased your web traffic? –  Imagine a resource that would allow users to contribute content –  Imagine a resource that would allow users to be heard

CMS – is it worth the effort? CMS Value Proposition Expanded reach + increase web traffic = ? –  You have built a marketable web property that can be monetized through the traditional means of underwriting –  You have built a web property that connects members to their radio station and creates an affection for your brand

Why Drupal? Why’s everyone talking about Drupal? •  Traditionally the selection of a software vendor is based on an assessment of the value and quality of the product, the support reputation and their ability to grow the product. (Hint: use the same criteria for open source tools and you’ll see why Drupal installs are growing at a rapid pace) •  Global research and development team •  Active user community that is growing year over year •  International developer conference twice a year •  User groups across the country with monthly meetups and regional conferences •  Acquia is providing commercially supported Drupal

Why NOT Drupal? I’ve heard Drupal is … (fill in the blank) •  Robust, but difficult to learn •  Comprehensive, but the user interface stinks! (show eyeball tracker of drupal admin screen) •  It’s a swiss army knife, but it isn’t built specifically for public media

Enter RADIO•engage Creating a Turn-key Software solution for Radio Drupal •  We’ve done the research •  We’ve identified the best selection of Drupal modules to support a public media station •  We’re providing an installation profile with the Drupal modules, content types and roles preconfigured and ready to go -- we are flattening the the steep learning curve for public media •  We’re providing a more intuitive administration interface that is specific to station roles (producer, volunteer, member) •  We’ve incorporated a philosophy of engagement; leveraging Drupal functionality and 3rd party social media tools – Your CMS is now a conversation platform

What is RADIO•engage? Station Management Member Tools Targeted Underwriting Member Profiles Acquia support Communities of Interest Audio Storage Engagement Tools Audio Management Blogs Audio Archive Comments Twitter Content Tools Friendfeed Site Content Utterli News Aggregation Flickr Community YouTube Calendar Facebook Program Profiles UserVoice

Why Engage? Be the digital heart of your community •  Social Media was all a ‘twitter in 2008 •  Local is the opportunity for 2009 •  Local stations (especially the small to midsize markets) have the opportunity to be the digital heart of your community •  e opportunity is at your doorstep •  Give them a reason to participate •  Live the mission – public radio FOR the public •  Public radio is the right place for democratizing media

Why Public Radio? e time is now •  Your audience is ready •  ey are listening … now … but for how long? •  Give them a reason to participate •  Live the mission – public radio FOR the public •  Public radio is the right place for democratizing media

Add a comment

Related presentations

Related pages

Presentation "CONNECT. ENGAGE. DELIVER. RADIO Connect ...

Presentation on theme: "CONNECT. ENGAGE. DELIVER. RADIO Connect. Engage. Deliver. The 2009 Foundation Research Study." — Presentation transcript:
Read more

Move your audience from attention to engagement

4 ways to move people from attention to engagement. ... “WII-FM is the radio ... People will not pay attention to much less engage with a presentation ...
Read more

Presentation "Radio: Delivers Massive Reach In Real Time ...

Radio: Delivers Massive Reach In Real Time Engages and Influences Listeners Digital Technology Enables Interaction Produces Outstanding, Cost.
Read more

20 Great Ways to Engage and Involve Your Audience ...

Here are 20 easy ways you can engage your audience in your next meeting or presentation ... 20 Great Ways to Engage and Involve Your Audience ...
Read more

Engaging presentations | NCCPE - public engagement

Why engage this particular audience and why might they be interested ... Engaging presentations can be used to: ... Working with local radio; Partnership ...
Read more

Tips for Effective Presentations - Conference Calls ...

Tips for Effective Presentations . 12/5/2014 - Maranda Gibson. Presentations are mostly practiced by students and professionals, and they are a great way ...
Read more

Great Presentation Skills: HOW TO MAKE EFFECTIVE ...

Effective Format of Presentation: ... . The idea is to engage the learners and stimulate them to participate in their own learning.
Read more

Top Ten Delivery Tips | Garr Reynolds Official Site

Top Ten Delivery Tips. 1. ... will give you a few minutes at the beginning to engage them — don’t miss ... of our presentation is to connect with ...
Read more

BBC - Skillswise - Giving a presentation

Radio; CBBC; CBeebies; Food; iWonder; Bitesize; Travel; Music; Earth; Arts; ... Giving a presentation. First time here? Watch this one-minute video, then ...
Read more

Keeping audience attention - Presentation Tips from Olivia ...

Keeping audience attention is more important and more difficult than grabbing audience attention. ... 11. Engage the audience in the presentation.
Read more