Radio ad conventions and codes

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Information about Radio ad conventions and codes
Education

Published on March 13, 2014

Author: joejoekingking

Source: slideshare.net

Description

Codes and convention of radio ads

RADIO AD CONVENTIONS AND CODES Each medium has different codes and conventions therefore, I will need to understand the codes and conventions of each individual medium in order to create my own adverts effectively. This is because each has a different look, a different method of communication and a different purpose.

• Approximate length of 30 - 40 seconds • Voiceover narrating what the product is (outline only) • Voiceover asks questions that can be answered in relation to the product • Mention where the product is sold • Slogan of the product • Sometimes humour in the script • Usually the volume of the voiceover gets louder in the middle and then fades out towards the end • Majority of the time it's women who do the voiceovers however, this may depend on the product and target audience • Poses rhetorical questions to the audience to make them think • Occasionally a music bed will be used (music will be played in the background behind the voiceover.

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