Published on March 12, 2014
SDL Proprietary and Confidential Rabid Fans The Secret Behind a Great Cult Following Andrew Thomas, Director of Product Marketing for SDL Documentation 2/27/2014
2 Image placeholder Click on image icon Browse to image you want to add to slide Allow me to introduce myself ○ Born and raised in Alabama ○ Love poetry, politics, and parenting ○ Spend way too much time consuming media ○ Product Marketing Director for SDL LiveContent ○ HUGE NERD ○ Let’s connect: @work_ajt
3 Here are some of my fandoms
5 Highlight your personality
6 Inspire with vision
7 Educate your base
9 Be quotable
10 Talk directly to your fans
11 Invite participation
13 Start a club
14 Develop unique visuals
15 Develop unique language
17 Know your FanVenn™
18 Leverage compatible fandoms
19 Engage other fandoms
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