Published on March 12, 2014
SDL Proprietary and Confidential Rabid Fans The Secret Behind a Great Cult Following Andrew Thomas, Director of Product Marketing for SDL Documentation 2/27/2014
2 Image placeholder Click on image icon Browse to image you want to add to slide Allow me to introduce myself ○ Born and raised in Alabama ○ Love poetry, politics, and parenting ○ Spend way too much time consuming media ○ Product Marketing Director for SDL LiveContent ○ HUGE NERD ○ Let’s connect: @work_ajt
3 Here are some of my fandoms
5 Highlight your personality
6 Inspire with vision
7 Educate your base
9 Be quotable
10 Talk directly to your fans
11 Invite participation
13 Start a club
14 Develop unique visuals
15 Develop unique language
17 Know your FanVenn™
18 Leverage compatible fandoms
19 Engage other fandoms
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Just a fun little presentation I gave at Intelligent Content 2014 about how companies can learn some basic lessons from the most popular cult followings.
THE SECRET BEHIND THE WINE ... XIV in 1748 and then by Pope Leo XIII in 1885.Following the title's ... Rabid Fans: The Secret Behind a Great Cult ...
The 34 greatest cult movies ... picture that attracts a cult-like following. ... Cult: Meyer was a pioneering force behind softcore ...
Mauled in malls by rabid fans, the stars of "Beverly Hills 90210" deal with ... But a devoted cult following grew into a ... where his hair still looks great.
It’s a great pick-up for rabid fans but the sound is on ... following up with a highly listenable ... Rabid Fans Begin Slavering Uncontrollably! ...
... why has the film built such a rabid cult following? ... It's kind of like the secret language of ... Browse Movies View all Focus Features movies.
... the mogul behind the long-running Avengers series of films ... that attracted a following of rabid fans. ... went to a bloody great 4-hour ...