Rabid Fans: The Secret Behind a Great Cult Following

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Information about Rabid Fans: The Secret Behind a Great Cult Following
Marketing

Published on March 12, 2014

Author: AndrewThomas12

Source: slideshare.net

Description

Just a fun little presentation I gave at Intelligent Content 2014 about how companies can learn some basic lessons from the most popular cult followings.

SDL Proprietary and Confidential Rabid Fans The Secret Behind a Great Cult Following Andrew Thomas, Director of Product Marketing for SDL Documentation 2/27/2014

2 Image placeholder Click on image icon Browse to image you want to add to slide Allow me to introduce myself ○ Born and raised in Alabama ○ Love poetry, politics, and parenting ○ Spend way too much time consuming media ○ Product Marketing Director for SDL LiveContent ○ HUGE NERD ○ Let’s connect: @work_ajt

3 Here are some of my fandoms

Dynamic Leaders

5 Highlight your personality

6 Inspire with vision

7 Educate your base

Engaged Audience

9 Be quotable

10 Talk directly to your fans

11 Invite participation

Inclusive Exclusivity

13 Start a club

14 Develop unique visuals

15 Develop unique language

Meme Mashups

17 Know your FanVenn™

18 Leverage compatible fandoms

19 Engage other fandoms

Intelligent Content

21 Modular

22 Sharable

23 Tagged

Copyright © 2008-2014 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL. Global Customer Experience Management

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