RA PPT

50 %
50 %
Information about RA PPT
Business & Mgmt

Published on February 17, 2014

Author: mayankbid

Source: slideshare.net

A unique opportunity for OOH advertising Vibrandt Strategic Consulting

Mansadevi Ropeway, Haridwar Chandidevi Ropeway, Haridwar Ambaji Ropeway, Ambaji, Malampuzha Ropeway, Malampuzha Gardens, Gujarat Kerala Kalidevi Ropeway, Pawagadh, Gujarat Taratarini Ropeway, 2 District Ganjam, Odisha Vibrandt Strategic Consulting

Areas available for advertising  Passenger Cabins/Gondolas  Garden and Children Play Areas,  Retail Zone including Cafeteria  Ropeway Building Interiors and  Waiting area for sitting & resting Exteriors  Queue Area  Entrance Gate  Embarkation  Railings in Queue Areas  Disembarkation Station  Flight of steps  Roof Shed at embarkation and  TV Commercials disembarkation Station  Blimps to reinforce message from  Ropeway Tickets  Person carrying boards above Vibrandt Strategic Consulting

Where your message will appear An example- Ambaji Gujarat Vibrandt Strategic Consulting

Queue Area Queue Area Average Viewers – 1500 to 9000 a day depends on traffic flow Initial Queuing Area Queue Area from waiting hall to boarding Average Viewing Time – 5 minutes to 30 minutes Options – Signage Banners Display Posters Sales Counter Queue Area to Booking Vibrandt Strategic Consulting

Queue Area to booking and disembarkation to retail Queue Area Average Viewers – 1500 to 9000 a day depends on traffic flow Average Viewing Time – 5 minutes to 30 minutes Options – Signage Banners Display Posters Sales Counter Available railing size [ 6 x 4 ] x 7 Compartments Vibrandt Strategic Consulting 6

Queue Areas – Upper Station Queue Area Average Viewers – passing during day Average Viewing Time – 5 to 30 minutes Options – Signage Banners Display Posters Vibrandt Strategic Consulting

Boundary wall – Main entry gate Queue Area Average Viewers – 1500 to 4000 a day Average Viewing Time – 5 minutes to 30 minutes PHOTO/PHOTOS Options – Signage Banners Display Posters Sales Counter Available railing size [ 4 x 4 ] x 25 compartments Vibrandt Strategic Consulting

Passenger Cabin & Gondolas Cabins and Gondolas Average No of Viewers – at a time 160 & other passing during day Average Viewing Time – 20 Minutes PHOTO/PHOTOS Options – Display Posters Designs' & Logos Display Panel Boards Size available [ 4 x 2 ] x 2 ( Front & Back ) Vibrandt Strategic Consulting

Passenger Cabin & Gondolas Cabins and Gondolas Average No of Viewers – at a time 160 & other passing during day Average Viewing Time – 20 Minutes Options – Display Posters Designs' & Logos Display Panel Boards Size available [ 4 x 2 ] x 2 ( Front & Back ) Vibrandt Strategic Consulting

Boarding Station Boarding Station Average Viewers – at a time 160 & other passing during day Average Viewing Time – 20 Minutes PHOTO/PHOTOS Options – Signage Banners Display Posters Available Size [ 15 x 5 ] x 3 Compartment Vibrandt Strategic Consulting

Waiting Area for Sitting & Resting – Lower Station Average Viewers – 450 at a time Average Viewing Time – 30 to 45 minutes Options – Signage Banners Display Posters Canopy/Sales Counter PHOTO/PHOTOS Size available Wall TV Message Available Size 4x4x1 4 x 4 x 1 & other wall area Vibrandt Strategic Consulting

Waiting Area for Sitting & Resting - Upper Station Waiting Area for Sitting & Resting Average Viewers – at a time 350 Average Viewing Time 30 to 45 minutes PHOTO/PHOTOS Options – Signage Banners Display Posters Canopy/Sales Counter Wall size available Vibrandt Strategic Consulting

Televisions placed in waiting hall and travel desk hall Television Average Viewers - 450 at a time Average Viewing Time - 10 to 15 Minutes Options Commercials advt. & Scroll Message Vibrandt Strategic Consulting

Disembarkation Station Disembarkation station Average Viewers – 1500 to 9000 a day depends on traffic flow Average Viewing Time – 5 minutes Options – Signage Banners Display Posters Available Wall [ 5 x 5 ] x 25 Compartments. Vibrandt Strategic Consulting

Retail Zone & Cafeteria Average Viewers – 150 to 200 at a time & others passing through the lane Average Viewing Time – 45 Minutes Options – Signage Banners Display Posters electronic message boards Size Available Railing – 3 x 2 x 8 nos Front & Back Roof side – 9 x 6 x 2 nos Café Stalls - 1.5 x 5 x 5 nos Hangings – 6 x 3 x 5 nos Back wall facing r/w ride 5 x 4x1 Vibrandt Strategic Consulting

Roof shed at Boarding Station Roof Shed Average Viewers – 10 lacs Average Viewing Time – 1 to 2 minutes Options – Display of products Available Size [ 70 x 60 ] x 1 Vibrandt Strategic Consulting

Garden and play areas Garden & Children Play Area Average Viewers – 1500 to 9000 a day depends on traffic flow PHOTO/PHOTOS Average Viewing Time – 5 minutes to 30 minutes Options – Signage Banners Display Posters Standees Available Size ( 3 x 2 ) x 8 Compartment both Side Vibrandt Strategic Consulting

Ropeway Building – Interior & Exterior Building – Interior & Exterior Average Viewers – 1500 to 5000 a day depends on traffic flow Average Viewing Time – 5 minutes to 30 minutes PHOTO/PHOTOS Options – Signage Banners Display Posters Size available [ 4 x 4 ] x 1 & 6 x 3 x 2 at transformer boundary & entry gate railing Vibrandt Strategic Consulting

Entrance & Exit Entrance & Exit Average Viewers – 1500 to 6000 a day depends on traffic flow Average Viewing Time – 5 minutes Options – Signage Banners Display Posters Canopy/Sales Counter Available Size [6x3]x3 Vibrandt Strategic Consulting

The available advertising space – ropeway ticket FRONT FRONT SIDE SIDE BACK BACK SIDE SIDE Size : 6cm * 5cm Size : 3cm * 5cm Vibrandt Strategic Consulting 21

Reinforcement through blimps Vibrandt Strategic Consulting

Medium characteristics Vibrandt Strategic Consulting

Other marketing opportunities to complement OOH displays Vibrandt Strategic Consulting 24

Location wise traffic YEAR MNS CHD KAL AMB MPZ TOTAL   2009-10 1916879 1152247 993374 685684 261389 5009573   2010-11 1611546 1028572 963490 676347 262912 4542867   2011-12 2028237 1202553 1212457 851059 280086 5574392   2012-13 2024340 1261256 1342330 988640 336202 5952768 % 34 21 23 17 5 100 Vibrandt Strategic Consulting 25

Target group highlights • • • • • Family size 3.75 MHI: 10-25K 42%, 25 to 50K 35% Age: 21-40 y is 56%, 41 to 60 y is 31% Dominant mother tongue:  Hindi, Gujarathi Occupations:  Business 23%/49%,          Salaried service 46%/33% • Education: 10th 35%/10% Grad 29%/35% PG  24%/40% Vibrandt Strategic Consulting

Durable ownership • • • • • • • • • Colour TV    95% Cable  25% Motorcycle   57% Scooter  19% Bicycle  25% Fridge  59 % Mobile  91% Smart Phone  19% Desktop/Laptop   24% Vibrandt Strategic Consulting

Services • • • • • Modal travel frequency: twice a year 30% BSNL/Airtel/Vodaphone: 65%  Life Insurance 58% Credit card 19% Shares 1% Vibrandt Strategic Consulting

Product categories • • • • • Household cleaning Branded food:  Biscuits, Chyawanprash, Chocolates, Noodles Hot beverages and soft drinks  Motorcycles Handsets and prepaid card services  Vibrandt Strategic Consulting

Add a comment

Related presentations

Related pages

Rheumatoide Arthritis – Wikipedia

Abgekürzt wird die Krankheit mit RA (rheumatoide Arthritis), pcP (primär chronische Polyarthritis, veraltet) oder cP (chronische Polyarthritis).
Read more

Rheumatoid Arthritis - University of Florida

RCS 6080 Medical and Psychosocial Aspects of Rehabilitation Counseling Rheumatic Diseases Rheumatoid Arthritis The prevalence of rheumatoid arthritis in ...
Read more

Duden | et ce­te­ra pp. | Rechtschreibung, Bedeutung ...

Definition, Rechtschreibung, Synonyme und Grammatik von 'et cetera pp.' auf Duden online nachschlagen. Wörterbuch der deutschen Sprache.
Read more

Was ist GBELL_RA.PPT und wie kann ich es reparieren?

Was ist GBELL_RA.PPT und wie kann ich es reparieren? Jetzt herunterladen WinThruster 2015 - Untersuchen Sie Ihren PC nach GBELL_RA.PPT-Registryfehlern
Read more

Rheumatoid arthritis - Wikipedia, the free encyclopedia

Rheumatoid arthritis (RA) is a long-lasting autoimmune disorder that primarily affects joints. It typically results in warm, swollen, and painful joints.
Read more

Ppt Ra | Powerpoint Presentations and Slides » View and ...

View and Download PowerPoint Presentations on RA PPT. Find PowerPoint Presentations and Slides using the power of XPowerPoint.com, find free presentations ...
Read more

Rheumatoide Arthritis - DocCheck Flexikon

1 Definition. Die rheumatoide Arthritis, kurz RA, ist eine chronisch-entzündliche Systemerkrankung, welche die Innenhaut der Gelenke befällt und dadurch ...
Read more

Rheumatoid Arthritis (RA) | Arthritis | CDC

Rheumatoid arthritis (RA) causes premature death, disability, and lowers the quality of life in the industrialized and developing world. 1 RA is a systemic ...
Read more

PowerPoint Presentation - Indian Institute of Technology Delhi

Ra = (h1+h2+-----+hn)/n The measurements are usually made along a line, running at right angle to the general direction of tool marks on the surface.
Read more