Published on November 20, 2008
WIT November 18th 2008
BUYING ENGINE THE WEB IS A BUYING ENGINE, NOT A SELLING ENGINE.
ENGAGE ONLINE YOU DON’T OWN YOUR CUSTOMERS, YOUR CUSTOMERS OWN YOU. BUILD DIGITAL ECOSYSTEMS TO CAPTURE CUSTOMERS THROUGH RICH ENGAGEMENT (Buying Experience)
THE THREE PARTS OF DIGITAL ECOSYSTEMS
DIGITAL MARKETING MIX SEO SEM Email Social Display Search and Other Tools Drive Audience to Engagement in Social EcoSystems
SOCIALLY ENGINEERED Engaged Audiences Then Influence and Drive Targeted Audiences
ENGAGEMENT Rich Internet Applications (RIA) – The changing face of the web
SAMPLE WORK- RIA Clients: Forbes Project: RIA modules
SOCIAL Curious Relationship Active Seeking NEW Customer Curious Info Passive Seeking Confidence and Comfort Increases Along the Continuum
TECHNOLOGY Latest Tools http://mashable.com/2008/11/07/social- media-marketing-plan/
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