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R U P A K

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Information about R U P A K

Published on November 30, 2007

Author: rupakfeb7

Source: slideshare.net

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Presentation on UB Group Presented By: Rupak Choudhary 10 Nihar Nautiyal 29 Sweta Sharma 45 Shakti Singh 47 Suraj Singh 48 Puneet Soni 55

PRESENTATION SUMMARY INTRODUCTION ORGANISATION AND PRODUCTS STRATEGIES INDUSTRY AND MARKETS STRATEGY AND COMPETITORS CONCLUSIONS

INTRODUCTION

ORGANISATION AND PRODUCTS

STRATEGIES

INDUSTRY AND MARKETS

STRATEGY AND COMPETITORS

CONCLUSIONS

Introduction The UB Group was founded by Scottish gentleman Thomas Leishman in 1915. The group started manufacturing beer from south Indian based British breweries and elected its first Indian director, Mr. Vittal Mallya in 1947. Kingfisher the most visible and modest brand made its entry in 1960.

The UB Group was founded by Scottish gentleman Thomas Leishman in 1915.

The group started manufacturing beer from south Indian based British breweries and elected its first Indian director, Mr. Vittal Mallya in 1947.

Kingfisher the most visible and modest brand made its entry in 1960.

Contd… During the 60’s they added Mc dowell as a subsidiary which helped them to extend its portfolio in to wine & spirits business. Latter on Mr. Vittal Mallya acquired UB Group and after his untimely deth in 1983, Mr. Vijay Mallya became the chairman of UB Group.

During the 60’s they added Mc dowell as a subsidiary which helped them to extend its portfolio in to wine & spirits business.

Latter on Mr. Vittal Mallya acquired UB Group and after his untimely deth in 1983, Mr. Vijay Mallya became the chairman of UB Group.

Mission & Vision We are focused on assuming leadership in all our target markets. We seek to be the most preferred employer wherever we operate. We recognize that our organization is built around people who are our most valuable asset. We will always be the partner of choice for customers, suppliers and other creators of innovative concepts. We will operate as a decentralized organization and allow each business to develop within our stated values. We will be a major contributor to our National Economy and take full advantage of our strong resource base.

We are focused on assuming leadership in all our target markets.

We seek to be the most preferred employer wherever we operate.

We recognize that our organization is built around people who are our most valuable asset.

We will always be the partner of choice for customers, suppliers and other creators of innovative concepts.

We will operate as a decentralized organization and allow each business to develop within our stated values.

We will be a major contributor to our National Economy and take full advantage of our strong resource base.

Group Business Breweries Airlines Fertilizers Engineering

Breweries

Airlines

Fertilizers

Engineering

UB GROUP A Group in the process of Transformation FY 1990 FY 2006

UB Group- One of India’s leading wealth creators Market Cap : August 2006 Five Core listed companies have a market cap of USD 1.7 billion Market cap has grown 10 times in last 5 years Some of the large funds who have invested in McDowell and United Breweries include- McDowell & Company Ltd Sloane Robinson LLP Goldman Sachs (Mauritius) Merril Lynch Capital Mkts DB Funds (Mauritius) FID Funds (Mauritius) Platinum Asset Mgnt United Breweries Ltd Oppenheimer Fund Inc Citigroup Global Mkts Goldman Sachs (Mauritius) FID Funds (Mauritius) Arisaig Partner (Asia) Pte HSBC Financial Services (ME

Market Cap : August 2006

Five Core listed companies have a market cap of

USD 1.7 billion

Market cap has grown 10 times in last 5 years

Some of the large funds who have invested in McDowell

and United Breweries include-

Group Holding Structure (UB City Project) Investments Real Estate Spirits Business United Spirits Shaw Wallace Ltd Beer Business United Breweries Millenium Alcobev Aviation Others Kingfisher Airlines Ltd. Aventis Pharma Mangalore Chemicals & Fertilizers UB Engineering UB (Holdings) Ltd. (36.54%) (37.50%) (50%) (100%) (10.28%) (30.44%) (34.74%) (55%) ( Erstwhile McDowell & Co Ltd) (75%)

UB Group Unique Leadership in both Beer and Spirits Spirits : Controls about half the domestic market - 60% in first line brands 3rd largest player in the world Has 5 brands which are in the Top 50 Spirits Brands World wide list of Impact International. Beer : 50% market share nationally Sold in over 52 countries India’s 1 st global consumer brand – Kingfisher Both Beer and Spirits share a common distribution channel

Spirits :

Controls about half the domestic market - 60% in first line brands

3rd largest player in the world

Has 5 brands which are in the Top 50 Spirits Brands World wide list of Impact International.

Beer :

50% market share nationally

Sold in over 52 countries

India’s 1 st global consumer brand

– Kingfisher

The UB Group’s competitive advantage Strongest brands Significant upgradation Least vulnerable to policy volatility due to large spread Branding Local Sourcing Value Chain ownership Segment-Market Presence Manufacturing Technology Beverage Business Optimal, as almost completely locally sourced Largest manufacturing base Maximum capacity utilisation Initiatives planned for integration into retailing Management Team Professionally managed Seasoned professionals with significant industry experience

Strongest brands

Significant upgradation

Least vulnerable to policy volatility due to large spread

Optimal, as almost completely locally sourced

Largest manufacturing base

Maximum capacity utilisation

Initiatives planned for integration into retailing

Professionally managed

Seasoned professionals with significant industry experience

Grand Strategies Expansion Strategies Diversification Cooperation ( M&A, JV/Foreign Collaboration )

Expansion Strategies

Diversification

Cooperation ( M&A, JV/Foreign Collaboration )

Acquisition of Shaw Wallace Shaw Wallace was the 2 nd largest player in spirits in India (MS - 15%). UB Group acquired 75% stake for a consideration of USD 300 mio in July 2005 Consolidation Plan Action initiated to merge all the spirits entities into McDowell to create United Spirits Limited. USL 4

Shaw Wallace was the 2 nd largest player in spirits in India (MS - 15%).

UB Group acquired 75% stake for a consideration of USD 300 mio in July 2005

Consolidation Plan

Action initiated to merge all the spirits entities into McDowell to create United Spirits Limited.

ACQ 1 Largest producer of sparkling wine in Saumur region. Acquisition of Bouvet Ladubay

Largest producer of sparkling wine in Saumur region.

Acquisition of Air Deccan The choice is simple.

The choice is simple.

Market Share Mar 06 Brand Market Share Mar 06 Indian Beer Market UBL 2

COMPANY SWOT ANALYSIS Strengths Threats Weaknesses Opportunities Market Leader Strong Brand Image Global Presence Aggressive Advertising Quality & Innovation Long Development Cycles Relatively Static Market Growth Expensive Brand Maintenance Demographic Changes Changing Societal Attitudes Consumer Brand Preference Demand for High Quality New Competitors Cloning of Successful brands Increasing Buyer Power Growth in Substitutes Economic Downturn

MARKET POSITIONING Airlines Price Quality Jet Lite+ Jet kingfisher Indian airlines Spice jet, Go Deccan

PORTER’S FIVE FORCES MODEL Industry Competitors Strong image, Brand Loyalty, and Innovative R&D. Potential Entrants Barrier to entry - customer loyalty, high set-up costs. Buyers Retailers power increasing. Substitutes Railways for airlines. Suppliers Global economies of scale keep suppliers prices low. Source: Porter, 1978

PRODUCT MARKET PORTFOLIO RMS MARKET GROWTH (%) 1.0 Breweries Airlines 15% 10% 18% 1.5 0.6

Breweries

Airlines

Thank You

Thank You

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