Queuing and The Age of Context: Release 1 The Digital Consumer Collaborative

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Information about Queuing and The Age of Context: Release 1 The Digital Consumer...
Business & Mgmt

Published on February 27, 2014

Author: DaveNorton

Source: slideshare.net

Description

Companies are trying to understand the digital consumer but they often get the basics wrong. Digital consumers are not a segment. They aren't 'early adopters.' Almost every consumer today is a digital consumer. A digital consumer wants to do more with his or her digital tools and will share data to get the job done. Sensors, data, location, social media, and mobile are five forces that create digital context.

This deck was presented in February 2014 to 100 companies who are following the general insights gathered from the Digital Consumer Collaborative via web seminar.

Release 1 covers
- What is the Digital Consumer Collaborative
- How to define the digital consumer
- Three key attributes of consumer behavior: queuing, topics, and tasks.
- The five forces that create digital context
- Sensors, data, location, social media, and mobile
- Scoble & Israel’s, The Age of Context
- Redefining what context means
- Digital ethnography and other steps that companies can take to understand the consumer.

An audio presentation can be found on Stone Mantel’s website, YouTube, and SlideShare.

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