Published on March 7, 2014
THE RANGE This question covers You preliminary task for G321 You main task for G321 Also Any preliminary work for G324 – any of the video work, titling, still pictures Your main task for G324 Your ancillary task for G324 And covers •Software •Hardware •Online tools
THE QUESTION Question 1(a) requires candidates to describe and evaluate their skills development over the course of their production work, from Foundation Portfolio to Advanced Portfolio. The focus of this evaluation must be on skills development, and the question will require them to adapt this to one or two specific production practices. The list of practices to which questions will relate is as follows: 1. Digital Technology 2. Creativity 3. Research and planning 4. Post-production 5. Using conventions from real media texts
DIGITAL TECHNOLOGY To answer this question you will need to cover SOFTWARE - the programmes that you have used HARDWARE - the equipment that you have used ONLINE TOOLS – any internet based sites that has helped.
SOFTWARE The software you have used has included Adobe PHOTOSHOP Adobe PREMIER PRO FINAL CUT LIVE TYPE iMOVIE GARAGEBAND To help you prepare, list what each of these programmes allowed you to do and what difference it made.
HARDWARE The hardware you have used has included Fuji Digital Still Cameras Sony Digital Video Cameras Zoom H1 Digital Sound Recorder Smart Phone Computers – including hard drives or other memory devices while these may not be strictly digital, cameras need supporting equipment such as tripods, lights, exposure meters ( digital), microphones, dollies To help you prepare, list what you used these for, the way you used them and what each allowed you to do and difference it made.
ONLINE TOOLS The online you may have used has included, obviously INTERNET in general, including IMDB YOUTUBE SLIDESHARE BLOGGER PREZI TWITTER FACEBOOK SURVEY MONKEY WIX To help you prepare, list what each of these tools has allowed you to do and what difference it made.
QUESTIONS TO ANSWER How has digital technology helped you to capture your ideas? What benefits do digital technologies offer over analogue? Are there any disadvantages? How did digital technology influence your work in preproduction, production, and post-production? How have your skills with digital technology developed, and how has this influenced your productions? What role might digital technology plan in the distribution of your work? How is digital technology changing media production?
CREATIVITY This can raise its ugly head when you Research into genre, mood boards, music, test shots, actors, location, scripting, mise-enscene, camerawork, editing, lighting, costume, inspiration from other texts. You might say that creativity is when you take the codes and conventions and then put your own spin on it and make it your own. Its sort of how you do something different, not to ignore all codes and conventions but put your own style on them. Also it can be where you exploit possibilities, eg with camerawork using a variety of different camera angles to improve visual impact. Use of digital technology allows you to instantly review your work .
QUESTIONS TO ANSWER What features of your work would you say are original to you? Which media texts and producers have influenced your creative decisions? How successfully does your work engage its audience and provoke its interest? Consider some of the creative choices you had to make during the course of your production – how to use cameras, lighting, dialogue, colour etc. How did you make these decisions, and how did these contribute to the final production? How did digital technology/ real media texts/ research and planning/ postproduction give you an opportunity to express and stretch your creativity?
RESEARCH AND PLANNING Can include Audience research, BBFC, textual analysis of other texts, focus groups + questionnaires, UK Tribes, genre research, storyboarding, scripting, props lists, locations, test shots, filming schedule, actors. With research the progress of your skills it is as you find different ways to do it, and better ways to analyse, planning can get better as you realise more that you have to prepare for from the first year. You need to be specific and say what you have researched and specifically what you have planned for, and how that helped you with your construction.
Research and planning cont What primary and secondary research was undertaken? How did it inform the production?• What quantitative and qualitative analysis methods were employed? How did the results from these inform the production? • How effectively were storyboards and magazine flat plans followed? How did the effective planning of your trailer shoot mean that you got all the shots that you wanted, even though you shot out of chronological sequence, and ensured all the right people in the right place.
QUESTIONS TO ANSWER How did your research into genre contribute to your production work? How did your research into audience contribute to your production work? How did your research into institutions responsible for the production and regulation of the media influence your production work? What pre-production planning techniques did you employ (scripting, storyboarding, shot-listing, flat-planning etc.)? How effective was your planning – how did it help you in the production phase? What did you learn from planning your first production that helped you to improve your planning for the second? How did you use audience feedback to influence your production work while it was in progress?
POST-PRODUCTION Can include Post production for magazine is after shooting, How did you select which picture to use? How was they edited, what particular editing tools were used and to what effect? Size, levels and curves? Retouching of faces? Post production for trailer is What editing decisions were made? How did they inform the production?• What particular editing tools were used and to what effect?• How did the post production process enhance the overall production? Uploading, editing, sizing, effects including slowing down or quickening up, music, titles, transitions, sound effects, dialogue, narrative, rendering, still frames. You need to be SPECIFIC eg how you used the razor tool in Premier Pro to edit the length of the clips.
QUESTIONS TO ANSWER How much of your text was ‘created’ in post-production? What technologies did you use to modify your raw material? How did this change the meaning of your work? What transitions/ effects did you apply during post-production? How did you manipulate narrative/ colours/ lighting/ contrast/ brightness/ sound etc during the edit? How much of your footage ended up ‘on the cutting room floor’ (unused) and why?
CONVENTIONS FROM REAL MEDIA TEXTS Magazines Reference to specific magazines, genres, performers, history of music video, camerawork, editing, narrative, mise-en-scene, lighting, music etc subversion or adherence to conventions Trailers Reference to specific films, directors, actors, film noir, jeopardy and suspense, camerawork, editing, narrative, mise-en-scene, lighting, music etc subversion or adherence to conventions In what ways were media conventions adhered to? For example did a music video have fast paced editing? Did the performers act to the camera?• What media theories were utilized? Were the representations involved appropriate to the product?
QUESTIONS TO ANSWER In what ways have your productions used or developed conventions adopted from real media products? In what ways have your productions challenged or played with conventions adopted from real media products? In other words, is your work generic, or experimental – or both? Some media producers adopt a style of working that is quite distinctive – explore how work you have produced may have been influenced by your own favourite producers/ directors/ designers/ publishers. Do you have a ‘style’? Are you an auteur? What would Andrew Goodwin say about your work?
PUTTING IT TOGETHER The idea of this question is to show the progression over the two years. Look at what you were introduced to in your preliminary task and how that made it easier to do your main task. And it might be that it made you aware of the possibilities of what you were working with. How you presented you research and planning and what effect that had. With your second year, although there was no formal preliminary task, you did some practical prep - action match (door) discussion ( shot reverse shot), locked down shot, dolly work and panning? You also used iMovie as your introduction to timelines and video editing, and that meant it was easier to learn the more advanced Premier Pro for example.
PUTTING IT TOGETHER You need to be specific and to say exactly what you used and how it helped your creativity. If might help you to break it down into three stages research and planning – online tools, computer shooting/making – cameras and ancillary equipment post-production – software and online tools
ESSAY PLAN Paragraph one ‘Introduction, address and define key terms Paragraph two ‘Technology has taken all the creativity out of media production’ Would seem to be a good starting point, then state what projects you actually did for each of the two units. Paragraph three Starting with the foundation portfolio, do not hesitate to highlight anything you could have done better. Paragraph four go on to advanced portfolio making sure you highlight the progression you have made and being more aware you are of the possibilities and potential. Paragraph five – conclusion summary
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