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Question 5: How did you attract/address your audience?

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Information about Question 5: How did you attract/address your audience?
Education

Published on March 13, 2014

Author: annieward1

Source: slideshare.net

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How did you attract/address your audience?

How did you attract/address your audience? Incentive skyline banner – will be the first thing the consumer sees when purchasing the magazine. I have used the colours red, black and white to entwine into my overall magazine colour scheme. I have used repetition on the word WIN! to emphasis the magazine competitions that are available when buying the magazine. Using the well known indie band FOALS made my magazine incentive even more exciting for the customers and therefore drawing in any buyer that likes the band. I made the skyline distorted which makes my magazine look edgy and eye catching to the audience. Buzz words such as “WORLD EXCLUSIVE!” draw the readers attention. I made sure to put this towards the top of my magazine as when looking at an image you analysis from the top down therefore it will be one of the first words the audience see despite the incentive banner and the masthead My masthead is large and at the top of my front cover. I have made sure it stands out making it white with a black drop shadow. It is also large but doesn’t take away from the coverstar which I found tricky to do. As my magazine is for an indie social group audience I have chosen the slogan Your Music, Your Way. This ties in with the nature of people that listen to indie/alternative music as choose what they prefer to listen and not go with the crowd. I made sure that my coverstar was looking directly into the camera. This is so that the coverstar has eye contact with the reader which creates a connection between the artist and the audience. This is done to entice the reader into wanting to learn about the artist therefore buying the magazine.

I made sure to include a pull quote within my magazine front cover. I used the artists You Me At Six as they are a well known band with the quote “is it time we went our separate ways?” which pulls the artists fans in wanting to know what the quote means and if the band are breaking up. I made the cover line for my coverstar to be large and on a slant. I made the colours stand out by using black text with a white stroke which makes the text clear and easy to read and bold to attract the reader. Incentive. Persuades the reader to buy the product by using bold colour catching text. I made sure my front cover presented a barcode, issue number, date and price which are all legal requirements when designing a magazine front cover. The banner at the bottom of the design includes band names that are featured within the magazine. This gives the reader an incite into the magazine and what to expect when purchasing. Also, it brings in different fans from different groups convincing them to buy the magazine and read their favourite bands article. When producing the banner I separated each artist by a white star which gave me the idea for the top left of my double page spread design. I used a dark background gradient (blue into black) which caused me to use bright and bold text to stand out. When choosing images for my “FREE POSTER SPECIAL” I wanted to use ones that fit into my dark background theme, I did this by putting a black stroke round each image which gives a darker feel.

How did you attract/address your audience? Bold masthead. Involves the name of the magazine “BLEND!” which is bright white against the dark background and easy to read. I used the colour yellow throughout my contents page which I used to draw the reader in by using eye catching contrasting colours. When listing the content in my music magazine BLEND I presented the article name or the artist that the article is on in bold. I then wrote a small introduction on what the page was about (not in bold) to persuade the reader to read it. I did this as it easily separated my text and the bold makes the text eye catching. I split my text column into two - Regular Content and Feature Articles. This is an important magazine convention as it makes the layout clear and easily readable. This makes is easy for the reader to find the article they most want to read without having to flick through the magazine. I made sure to put page numbers with each article as it lets the reader find what they want to read in their own order. I made the page numbers bright yellow so they stand out within the black text. I used large images on my contents to give the page more colour and feel. I kept a strict line where the images and the text break up. Originally I planned to use one large image for the top half of my page and have all the text in columns underneath but after thinking over it I decided on a more image based contents. Drop cap = emphasises the text I wanted to include a letter from the editor in my contents page due to the fact that it would give a connection between me and the audience which I think is important when introducing a new magazine in to the media industry.

How did you attract/address your audience? I took this design idea from Kerrang when doing my double page spread analysis. I wanted to include a website which will involve the readers giving them up front information about other alternative plans. I made my kicker bright red to catch the readers eye. I used white writing as it is bold and stands out against the red. I also used a different font to the main body text as it makes the kicker more bold and eye catching. I made sure to write my interview main body text in columns as this is a standard magazine convention when writing an article. I used a drop cap of Q throughout the interview to break up each question making it clear for the audience the read and understand. When inserting this picture onto my double page spread I wanted to make it stand out and relate to the audience. As my magazine is made for an alterative/indie social group I wanted to use an image of the artist doing her make up and is it will relate to other indie/alternative girls. I made sure she was on an angle where her musical note tattoo was visible. To make this image stand out I used a polaroid camera layout which gives the images a vintage/retro look. I used a black and red colour scheme when designing my double page spread. I used these as they are bold eye catching colours. I kept up with this colour scheme through the artists clothing and bandana which I think emphasises the page more, dragging in the audience. I made sure to include the page number of my magazine. I decided to only put it on one side of the page due to the fact this is common for most double page spread. I used the bottom right corner as her black hair gives a dark background for a bright colour – I decided on the yellow due to the fact that it fits in with the colours presented on my contents page. I used a pull quote which I took from the middle of my article and made it bold placing it in the middle of the page. I did this to catch the eye of the reader making them want to read on. I also used it to break up the text as I didn’t want the article to seem too full. I used a simple masthead – the artists name. I wanted this to be the first thing the audience sees when opening the page. I put it above my picture making sure it would not overlap as I wanted it to standalone next to the “exclusive interview” puff.

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