Published on January 6, 2014
5. How did you attract/address your audience? To attract an audience to anything, you need to include things that they will love or be very fond of. In my answer to this question, I shall be discussing what I have included in my magazine, the uses and gratifications theory, new media and pretty much everything which could make this magazine appealing to the audience. Features: My first feature that the audience of my magazine will like is up and coming section. As already mentioned, Indie/Alternative is a genre in which a lot of new bands and artists break through into the mainstream world of music. Fans of the Indie/Alternative genre will be able to read through these pages and will see the names of artists who are set to take the genre by storm. For a genre as good as Indie/Alternative, new bands and songs are vital to keeping it alive. Indie fans will be extremely grateful that they have been informed of these new artists and will be even more eager to listen to their songs. The next feature is the price of the magazine. Priced at a very reasonable £1.50 – the magazine can easily be purchased by the readers. For £1.50 they can enjoy the latest news from around the Indie/Alternative world, whilst being able to read entertaining and informative articles based on some of the biggest names in the Indie/Alternative genre. This helps support the uses and gratifications theory of educating, because the readers can gain a real knowledge and amount of information from reading the magazines. The price of the magazine actually makes the magazine attractive to the buyer because they know that it is an affordable item – meaning that they will find it harder to miss an issue than buy one. Another feature that my target audience will like is my gig guide. At the bottom of the contents page, there is a small section in which dates and venues for future gigs and other music events are listed. The fact that this is on the contents page makes it extremely effective because it means that whilst looking for other things to entertain them, the readers will come across this guide. They can be educated which supports the uses and gratifications theory once again. Hopefully, a reader will decide to inform their friends or family about an event via word of mouth or social media. This means that there will be social interaction between other fans of the Indie/Alternative genre, the magazine and the bands involved – which is another factor of the uses and gratifications theory. The uses and gratifications theory of social interaction is further supported by my use of new media within my magazine. I have created two social media accounts. One was on Instagram and the other on Twitter. The Instagram account was based on my featured article band “RoodePelikaan”. The account gives a background insight to the band itself to that the fans and readers can feel that little bit closer to the band. In addition, this means that different fans can discuss certain topics or debate about particular things, meaning that the whole use of this new and social media has been a great success when looking at the uses and gratifications theory. The same can be said for the Twitter page that the magazine uses. Readers get up to date information from the magazine faster than
anywhere else. There are weekly competitions, debates and news posted on the account on a daily basis. Competitions such as “Write down the best verse in the space of one tweet to win a trip to RoodePelikaan’s recording studios” will get the audience more involved with the magazine itself. Anyone of Twitter has the option to retweet and hashtag certain things. If a high amount of people hashtag a certain person or subject, then that starts to trend, meaning that the popularity has increased. So if a lot of readers were to post “Just read the greatest article on RHCP #Indievidual” then the magazine would start to trend, meaning more and more people would hear about it. With retweets, people can show that they agree with something someone says. By retweeting, the original tweet is posted on that person’s page and tags the original tweeter. Everyone who follows the person that retweeted can see that tweet and has the option to retweet it as well. If this cycle continues for a large amount of time or has a large amount of people doing it, then the magazine will become well known via that as well.