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Question 3: What kind of institutions might distribute your media product and why?

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Information about Question 3: What kind of institutions might distribute your media...
Education

Published on March 13, 2014

Author: annieward1

Source: slideshare.net

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What kind of institutions might distribute your media product and why?

What kind of institutions might distribute your media product and why? There are many leading distribution companies who publish a tremendous range of magazine genres, targeting at different demographics all around the world, even covering specialist markets. Therefore picking a media institution to publish a product is vital, as the media institution has the ability to increase or decrease the revenue of the product dramatically. The three most popular media institutions:

What kind of institutions might distribute your media product and why?

What kind of institutions might distribute your media product and why? IPC Media is a well-known publishing company. It is the UK's leading consumer magazine publisher, founded in 1958. IPC Media publishes many different types of magazines across the UK, including music magazines, such as: NME and Uncut. it produces 60 iconic media brands and it creates content for multiple platforms, across print, online, mobile, tablets and events. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. Bauer Media Group is Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Collectively, the group employs over 6,400 people. Bauer is built on influential media brands with millions of personal relationships with engaged readers and listeners. EMAP owns industry-leading brands that sit at the heart of business powerful B2B communities like Retail, Health, Construction, Architecture, and Fashion. They connect professional communities and inspire them to know, to grow, progress and win. Emap provide highly valued subscription service and the best possible way to connect with their world.

What kind of institutions might distribute your media product and why? When publishing my media product I would preferably like to use Bauer Media. When researching the three best choices, Bauer, Emap and IPC media it was clear that my choices were limited down to IPC Media and Bauer Media. This was due to the fact that Emap mostly focused on Retail, Health, Construction and Fashion magazines. Also, popular music magazine MOJO was originally published by emap but then switched to Bauer which gives the impression that Emap were maybe unfocused or unable to give the correct advice and support when publishing a alternative music magazine. I finally decided upon Bauer Media due to the magazines both IPC and Bauer publish. Q, Kerrang and MOJO are alternative/indie music magazines all published by Bauer. As these are all similar to my own magazine and have done well in the industry. This means that Bauer Media is clearly a well- established company and I think it would be beneficial for my music magazine. Plus, Due to Bauer being some a recognized publisher it means that there will be new opportunities for me to engage with many influential media brands which would strengthen and enhance my connections with my demographics as I can appeal to them more. Using opportunities and partnerships available to Bauer I can use more advertisement options making it both easier and cheaper to advertise and increase income profits of my media product. Vs. Vs.

What kind of institutions might distribute your media product and why? Why would Bauer want to publish my magazine? Bauer Media currently publishes Mojo and Q music magazine whose demographic are predominantly older (mid 20s to late 30s/40s) male. This gives me reason to believe my own magazine would be wanted by Bauer as I aim it more towards the younger generation (teens/young adults) with independent upcoming artist which are not usually presented largely through the media which I think makes my magazine stand out form the rest. Another reason why I think my media product would be acceptable for Bauer Media is that my music magazine uses many of the conventions that are mostly used by Bauer as I focused mostly on Kerrang when designing my own magazine (published by Bauer) which means that their demographics would be able to recognize easily the brand standards used by Bauer and most likely be able to familiarise easily with my magazine.

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