Question 3: Part A

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Information about Question 3: Part A
Education

Published on April 27, 2014

Author: Shortarse

Source: slideshare.net

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What have you learnt from your audience feedback?

Question 3 (Part A): What have you learnt from your audience feedback?

Film PosterThe first place me and my group turned to when we took on the task of an audience questionnaire was SurveyMonkey.com, because not only does it allow you to view all of the answers to your survey in detail, but it’s also free. We set up a survey asking viewers the themes they most liked in the police/crime thrillers they’d watched, and one of the most popular answers we got was “good vs evil” (see fig.1). The audience of our survey were mostly male (see fig.2), and, from the statistics of the following questions, the trend seemed to be that males were more fond of these types of films than females, so I decided to try and market my poster either for male audiences or gender neutral. I incorporated the theme of good vs evil into my poster with the looming shadow in the foreground. The character’s face is frowning, which, I think, makes their conflict clear. I market more stereotypically towards males in this poster with the lack of colour and gritty title text. <Figure 1 Figure 2>

Film Magazine Cover SurveyMonkey.com was also useful for me in designing my magazine cover. It was obvious from the answers to our questionnaire (if not common sense) that our audience would most likely be female, so I decided to play what I know, make the marketing more equal, and chose a young female demographic for my magazine. I used a Megan Foxx cover of Empire magazine as my inspiration, and so I simply flipped the genders to create a male-starring cover that would appeal to females. In this way, I aimed to sell the actor instead of the character, and this followed the results of my survey by making my marketing campaign more relatable – several respondents in the survey said that they liked films that had relatable characters and storylines (see fig.3). Figure 3>

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