Published on March 6, 2014
What kind of media institution might distribute your media product and why?
Why I have chosen Prometheus Global Media as my magazine publisher? Prometheus GM publish magazines such as; •Adweek •Back Stage •Billboard •Film Journal International •The Hollywood Reporter I have chosen Prometheus global media to publish my magazine because they feature different types of ethnical people as well as, they publish magazines that have a similar genre to my magazine such as billboard. Prometheus are well known publishing company which means that my new magazine will not need as much advising as people would trust that the magazine would be to their standards, because they read other magazines that have been published by Prometheus GM (Billboard). However this would mean that my magazine will be competing with Billboard which is also in the same market as my magazine, but Billboard is the only music magazine that Prometheus GM publish.
When looking for the right publisher for my magazine I had to thinking about whether or not the company was right for my magazine. I had to look out for key points such as; •Do they publish any other magazines? •Are they a well known publisher? •Would they be able compete with other publishing companies? When I was doing research for a suitable publisher I came across IPC media, Bauer and Prometheus GM. IPC media publish magazines like MME & Uncut which have a music genre of indie and rock music. Bauer publish magazines like Q & Mojo. Q does not really have a genre whereas Mojo is a rock/indie magazine. These publisher would publish my magazine because I would be a different type of magazine to publish as my magazine is hip pop/pop. However this could also mean that my magazine could not meet its full potential as these publishers may have a lack of experience in publishing a new type of magazine.
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