Queensland University of Technology (QUT) Graduate School of Business (GSB) Case Study

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Information about Queensland University of Technology (QUT) Graduate School of Business...
Business & Mgmt

Published on February 7, 2014

Author: obsmarketing

Source: slideshare.net

Description

QUT's Graduate School of Business (GSB) chose OBS to implement its Microsoft Dynamics CRM solution to streamline marketing activities and maintain contact with alumni.

Dynamics CRM QUT Graduate School of Business QUEENSLAND, AUSTRALIA EDUCATION | GRADUATE 30 EMPLOYEES “OBS helped to bring clarity to the issues we were facing and implemented a system that met the needs of GSB perfectly.” OVERVIEW The goal was to implement a Dynamics CRM solution to track: The QUT Graduate School of Business (GSB) is the multidisciplinary school within the Queensland University of Technology (QUT) Business School. It offers a range of MBA programs, sponsored executive programs, professional development short courses, and customdesigned programs for corporate and government organisations. Courses include a Master of Business Administration, Executive Master of Business Administration (EMBA), Doctor of Business Administration (DBA), specialist Executive Masters and professional development programs. OBJECTIVE GSB needed a system that would allow it to store and access all client information centrally. It needed to track its interactions with key stakeholders and analyse its range of courses more effectively.   existing and potential business contacts current, past and potential future students  interactions between GSB staff and business and student contacts  programs, courses and custom programs and their content. The new solution also needed to help GSB streamline marketing activities and maintain contact with alumni. Previously each manager at GSB had their own list of participants and company contacts in Excel and Outlook. Sometimes these details were shared, but not all the time. It was also not possible to see all the participants enrolled at GSB in one place as there was no central, common system to list and track interactions. This meant that GSB was not capturing all its intellectual property in one place. OBS | EDUCATION

“The CRM allows all GSB staff to have access to information about our relationship with corporate partners and graduates.” Bob O’Connor | Executive Director | QUT Graduate School of Business SOLUTION RESULTS GSB selected OBS to implement the Dynamics CRM solution. The new solution from OBS used CRM 2011, SQL Server 2008R2 and SQL Server Reporting Services. It provided a central, robust system that everyone could access and update as needed. Mickael Blanc, GSB said: “The new CRM solution had to cater to the needs of different types of users, all with quite unique requirements. Before we implemented the new system we had 25 computers accessed by 25 people and no way to know if each was up to date. It was important to design and implement a CRM solution that worked for everyone because success relied on all users adopting it. The new solution even allows users to create brand new programs and courses on demand and share the details with everyone. OBS helped to bring clarity to the issues we were facing and implemented a system that met the needs of GSB perfectly.” The CRM solution allows users to look up details of existing graduates and business partners and record interactions with them. It also allows users to easily add the details of new business contacts to the system. The new CRM system now contains over 600 clients and over 2500 contacts. Bob O’Connor, Executive Director, QUT Graduate School of Business said: “The CRM allows all GSB staff to have access to information about our relationship with corporate partners and graduates” GSB is now looking to extend the solution so that it can be used to forecast business and improve productivity around booking staff and resources. This will include their availability through the year and sharing current commitments with others through a shared calendar view.

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