Quantum presentation

50 %
50 %
Information about Quantum presentation

Published on March 6, 2014

Author: craigbennett10

Source: slideshare.net


Advertising and promotional communications campaign idea for the EDCOM live brief: binge drinking awareness.

Quantum Bringing together all elements of Advertising Craig Bennett, Will Bradbury, Kyle Stewart, Josh Oberman Client:

Introduction  Raise awareness of the risks of binge drinking throughout Europe to young adults aged 16 – 25  Produce a campaign to achieve further awareness  Risks  Social well being  Constraints

Target Audience 16 - 25 Go out at least twice a week Large groups Attend University Tech savvy Target Audience Users of Social Media Watch TV frequently Frequent online users

Secondary Research – Key findings Health Social Economic Political Advertising

Primary Research – Focus Groups Results  Females  Started drinking socially at 13-14  Unaware of alcohol to units breakdown  Felt that drinking in the home under 12 is wrong  Teenagers need clarification of alcohol consumption  Shock advertising  Remembered ads  Supported our main idea

Primary Research – Focus Groups Results  Males  Didn’t know the unit breakdown  Unaware of some major long term effects  Started drinking socially at 15 – 16  Didn’t know binge drinking applied to them  Ad campaigns  Remembered ads  General – shock factor and story telling  Criticised one of our ideas  Supported our main idea

Conclusions from Research  Target Audience – unaware of unit consumption  Insight from research  Key demographic  Consumption – too earlier  Lack of knowledge with target audience  Advertising  Male and female – shock ads and storyline series  Encouraging support for our idea

Our idea Shock narrative ads Following 4 stories “Your Liver, Your Heart, Your Brain, Your Soul” “Your Responsibility” media formats Translated into all European languages

Why it will succeed  Can be easily translated for each individual language  Graphics provides shock  Hits our TA preferences  Research – shock, storytelling  Across several platforms

Conclusion  Campaign - To raise awareness of binge drinking effects  Research - show effects + unit limits  Communication - social media, television  Main media outlets used by TA  Shock advertising to express the points  Focus groups response

Any Questions

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Quantum Physics General - PowerPoint Presentation

Title: PowerPoint Presentation Author: cu97nfb Last modified by: gg Created Date: 10/26/2004 7:43:33 AM Document presentation format: On-screen Show
Read more


Hier sollte eine Beschreibung angezeigt werden, diese Seite lässt dies jedoch nicht zu.
Read more

Quantum Computing PowerPoint presentation - PowerShow

Title: Quantum Computing 1 Quantum Computing. Osama Awwad ; Department of Computer Science ; Western Michigan University ; November 18, 2009 ; 2 Overview ...
Read more

Quantum MSP Presentation - tim.de

7 Quantum Angebot für MSP DXi Vx000 = SW only = OPEX: – Basiert auf Quantum’s virtual deduplication appliances (DXi Vx000 = SW), vmPRO backup
Read more

Corporate Presentations - First Quantum Minerals Ltd.

Corporate Presentations: Events: Financial Reports: 2016 Annual Meeting of Shareholders' Materials: Regulatory Filings: ... © 2016 First Quantum Minerals Ltd.
Read more

"Quantum Physics" Presentation - YouTube

Quantum physics permeates every aspect of existence. Here's how quantum physics applies to your life.
Read more


Read more

Products - Quantum

Data Protection. Quantum offers industry-leading backup and DR solutions for physical, virtual, and cloud environments—with products that integrate ...
Read more