Published on March 15, 2014
Qualify Function Deployment (QFD) Presentation by PIZZA Group
What is QFD • QFD was originally developed by Kobe Shipyard in 1972 • QFD is a tool for transforming the “Voice of customer” to product design According to slack • Try to ensure that the eventual design of a product or service actually meets the needs of its customers.
House of Quality
Explain QFD • QFD matrix is a formal articulation of how the company sees the relation between the requirement of the customer and the design characteristic of the new product. • What; the list of competitive factor which customer find significant. • How; the product are the various ‘ dimension’ of the design which will operationalize customer requirement within the product or service.
• Competitive scores indicate the performance of the product • The central matrix represent a view of the interrelationship between what and hows. • Design target is a technical assessment of the product • The triangular ‘roof’ Correlations between the various design characteristic • Also, the house of quality can be linked with the flow of one matrix forming the ‘what’ of the next
Benefits • Understanding the actual requirement of customer • Prioritizing customer requirement in order of importance from customer point of view • Communicating among team member in order to ensure a decision making and reducing loss of data • Designing the products which meet or exceed
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